OptinMonster vs PageFly
We give OptinMonster a 1.6 GPA and PageFly a 1.8, out of 4.0. OptinMonster grades higher on platforms. PageFly grades higher on the free plan. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
OptinMonster
Pop-ups, floating bars and opt-in forms added to an existing site
PageFly
Shopify app for building store pages with AI and a visual editor
How we grade them
| 1.6GPAOptinMonsterWeak | 1.8GPAPageFlyWeak | |
|---|---|---|
| Value for money | CGraded against its alternatives, landing page builders and Privy. Basic renews at $210 a year, $17.50 a month, after an intro first year of $108. That's below what they start at, but Basic has 2,500 impressions and no exit intent, which needs Pro at $870 a year. | CGraded against its alternatives, GemPages and the landing page builders. Builder is $24 a month for 5 published pages, monthly only, on top of your Shopify plan. GemPages charges $29 for unlimited pages, where PageFly's unlimited plan is $99. A/B tests start at $39. |
| Free plan and trial | FNothing free and no trial. There's a 14-day refund, but a money-back promise isn't a trial: you pay before you see it on your site. | CA free plan with no time limit and the full template library, but it publishes 1 page or section and gives 10 AI credits a month. Fine for trying it, not for running a store on. |
| Features | DLots of campaign types, 700+ templates, targeting by page, time, scroll and device, A/B tests and revenue tracking higher up. But it's one narrow job, pop-ups and opt-in forms on a site you already have. It doesn't build or host a single page. | DIt does the Shopify page job fully: AI pages, 320+ templates, A/B tests, heatmaps, funnel analytics and translation. But it's only useful inside a Shopify store, which is the actual website, and it needs that Shopify plan as well. |
| Ease of use | CNo rating on record. Templates and a drag-and-drop builder help, but you have to add its code to your site, or use the WordPress or Shopify route, and set up targeting rules before anything shows. | CNo rating on record. Describe a page and FlyMate AI builds it, and the editor is drag-and-drop, but there's still learning to do, and you need a Shopify store set up first. |
| Platforms and integrations | BWorks on any site you can add JavaScript to, with plugins and guides for WordPress and Shopify, and sends sign-ups to Mailchimp, Constant Contact, ActiveCampaign and ConvertKit. Zapier needs Pro. No desktop or phone app. | CIt runs only inside Shopify and is billed through your Shopify bill. Within that it links to Klaviyo, Omnisend, Judge.me, Loox, Yotpo, Meta Pixel and Google Analytics, but nothing outside Shopify. |
| Best for | pop-ups that grow an email list | custom Shopify pages on a small budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: OptinMonster and PageFly. How we grade
Price against what you get
OptinMonster starts at $17.50 a month when paid by the year and scores 2.0 out of 4 on features, ease of use and platforms. PageFly starts at $24 a month and scores 1.7.
OptinMonster scores higher and starts $6.50 a month lower. Of the other website and landing page builders on the chart, 12 score higher than OptinMonster for less, and 22 score higher than PageFly for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- OptinMonster starts at $210 per year at renewal, after a first year for $108 (Basic). PageFly starts at $24 per month for up to 5 published pages or sections, billed monthly.
- PageFly has a free plan. OptinMonster does not.
- OptinMonster also covers forms.
At a glance
| OptinMonster | PageFly | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $210 per year at renewal, after a first year for $108 (Basic) | $24 per month for up to 5 published pages or sections, billed monthly |
| Free plan | None | 1 published page or section, 10 AI credits a month, 320+ templates, AI Page Checkup and 24/7 live chat support, with no time limit. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Retyp, LLC | BraveBits |
| Price read from | optinmonster.com | pagefly.io |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
OptinMonster
- Growing an email list from a blog or store you already run
- Online stores trying to win back visitors who are about to leave
- Agencies running sign-up campaigns across client sites
PageFly
- Shopify merchants who want custom product and landing pages without code
- Stores testing page versions to lift conversion rate
- Brands localizing pages for several Shopify Markets
Worth knowing
OptinMonster
- It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
- First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
- Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
- Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.
PageFly
- It works only inside a Shopify store and is billed through the Shopify bill, so a Shopify plan is needed as well.
- The Free plan publishes just 1 page or section; Builder starts at 5 and adds slots in $5 steps.
- A/B testing, heatmaps and the sales funnel start at Optimize, from $39 a month.
- Uninstalling with PageFly's data removed leaves the pages built with it blank; keeping the data keeps its theme templates working.
Key features
OptinMonster
- Campaign types
- Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.
- Drag-and-drop builder and templates
- Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.
- Targeting and triggers
- Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.
- A/B testing and analytics
- From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.
- Onsite retargeting and follow-ups
- Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.
- Email and store integrations
- Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.
PageFly
- FlyMate AI page builder
- Describe a page and FlyMate AI generates its structure, then refine any section by chat. It is on every plan and draws on a monthly AI credit allowance.
- Drag-and-drop editor and templates
- A visual editor with more than 320 page and section templates for home, product, collection, landing, FAQ, contact and other store pages.
- A/B testing and heatmaps
- From the Optimize plan, split-test page versions, see click heatmaps and track section performance; the number of tests and heatmap pages grows with the plan.
- AI Page Checkup
- An AI audit of a page that points out what may be costing sales, available on every plan including Free.
- Translation and Markets
- AI Translator localizes page content, and a Markets feature (in beta) adapts pages for each Shopify Market.
- Build from Sidekick or Claude
- Ask Shopify's Sidekick assistant or Claude to build a landing or product page, and PageFly creates it in the store.
Plans
OptinMonster
Basic (yearly)$210
per year at renewal, after a first year for $108
1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year.
Basic (monthly)$21
per month, billed monthly
The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations.
Plus (yearly)$570
per year at renewal, after a first year for $324
2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly.
Pro (yearly)$870
per year at renewal, after a first year for $444
3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly.
Growth (yearly)$1,470
per year at renewal, after a first year for $804
5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly.
EnterpriseCustom
Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost.
PageFly
Free$0
1 published page or section, 10 AI credits a month and the full template library, with a demo analytics dashboard.
Builder$24
per month for up to 5 published pages or sections, billed monthly
80 AI credits a month, dashboard analytics and AI Translator. Price rises with the slot slider: $34 a month for 15 slots and 120 credits.
Optimize$39
per month for up to 20 published pages or sections, billed monthly
140 AI credits, 3 A/B tests at a time, heatmaps on 10 pages and sales funnel. Price rises with slots: $94 a month for 75 slots and 360 credits.
Accelerate$99
per month, billed monthly
Unlimited published pages and sections, 400 AI credits a month, 10 A/B tests at a time and heatmaps on 50 pages.
Power$199
per month, billed monthly
Unlimited pages and sections, 800 AI credits a month, and unlimited A/B tests and heatmaps.
PageFly Enterprise$299
per month for 1 store
1,600 AI credits per store, priority support and a monthly founder review. Higher tiers: $499 a month for up to 3 stores, $999 with custom credits.
Ways to pay less
OptinMonster
- Other savings
Introductory first year at about half price
New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470.
- Annual discount
Annual plans cost less than paying monthly
Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month.
PageFly
- Annual discount
Two months free on yearly Accelerate and Power
Accelerate is $990 a year instead of $99 a month and Power $1,990 instead of $199, charged once a year through the Shopify bill. Other plans are monthly only.
