Instapage vs PageFly
We give Instapage a 2.0 GPA and PageFly a 1.8, out of 4.0. Instapage grades higher on features and platforms. PageFly grades higher on value for money and the free plan. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Instapage
Landing page platform for paid ads with A/B tests and AI copy
PageFly
Shopify app for building store pages with AI and a visual editor
How we grade them
| 2.0GPAInstapageFair | 1.8GPAPageFlyWeak | |
|---|---|---|
| Value for money | DGraded against other landing page builders, it's the dear end. Create is $79 a month on yearly billing ($99 monthly) for 15,000 visitors, where Swipe Pages gives 20,000 for $29 and Leadpages has no cap at $29. A/B tests and dynamic text need Optimize at $159. | CGraded against its alternatives, GemPages and the landing page builders. Builder is $24 a month for 5 published pages, monthly only, on top of your Shopify plan. GemPages charges $29 for unlimited pages, where PageFly's unlimited plan is $99. A/B tests start at $39. |
| Free plan and trial | DNo free plan. The 14-day trial needs a card, and it ends early once you hit 2,500 unique visitors. | CA free plan with no time limit and the full template library, but it publishes 1 page or section and gives 10 AI credits a month. Fine for trying it, not for running a store on. |
| Features | BA builder on a free canvas or a grid, 200+ templates, reusable blocks, forms, popups and sticky bars, comments for reviewers, programmatic Collections and AI copy, then server-side A/B tests and dynamic text on Optimize. The whole job. Heatmaps sit on the custom Convert plan. | DIt does the Shopify page job fully: AI pages, 320+ templates, A/B tests, heatmaps, funnel analytics and translation. But it's only useful inside a Shopify store, which is the actual website, and it needs that Shopify plan as well. |
| Ease of use | CNo rating on record. Templates and reusable blocks speed things up, but it's a full builder for marketing teams, with tests, forms and integrations to set up. | CNo rating on record. Describe a page and FlyMate AI builds it, and the editor is drag-and-drop, but there's still learning to do, and you need a Shopify store set up first. |
| Platforms and integrations | BA web app that works with ActiveCampaign, AWeber, AdRoll, Autopilot and Zapier. No desktop or phone app is listed. | CIt runs only inside Shopify and is billed through your Shopify bill. Within that it links to Klaviyo, Omnisend, Judge.me, Loox, Yotpo, Meta Pixel and Google Analytics, but nothing outside Shopify. |
| Best for | ad teams that sign off pages together | custom Shopify pages on a small budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Instapage and PageFly. How we grade
Price against what you get
Instapage starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. PageFly starts at $24 a month and scores 1.7.
Instapage scores higher, and starts $55 a month higher: the question is whether the extra is worth that to you. Of the other website and landing page builders on the chart, 3 score higher than Instapage for less, and 22 score higher than PageFly for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Instapage starts at $79 per month for 15,000 visitors, billed annually ($99 billed monthly). PageFly starts at $24 per month for up to 5 published pages or sections, billed monthly.
- PageFly has a free plan. Instapage does not, though it has a free trial.
- Instapage also covers forms.
At a glance
| Instapage | PageFly | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $79 per month for 15,000 visitors, billed annually ($99 billed monthly) | $24 per month for up to 5 published pages or sections, billed monthly |
| Free plan | None | 1 published page or section, 10 AI credits a month, 320+ templates, AI Page Checkup and 24/7 live chat support, with no time limit. |
| Free trial | 14-day free trial of Create or Optimize, card required, capped at 2,500 unique visitors. | None listed |
| Web | ||
| Made by | Instapage, Inc. | BraveBits |
| Price read from | instapage.com | pagefly.io |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Instapage
- Marketing teams building landing pages for Google and Facebook ad campaigns
- Teams that review page designs with comments before launch
- Advertisers who want server-side A/B tests without page flicker
PageFly
- Shopify merchants who want custom product and landing pages without code
- Stores testing page versions to lift conversion rate
- Brands localizing pages for several Shopify Markets
Worth knowing
Instapage
- There is no free plan, and the 14-day trial needs a card and ends early after 2,500 unique visitors.
- Plans are capped by unique monthly visitors: 15,000 on Create and 30,000 or 50,000 on Optimize; more traffic needs a custom annual contract.
- A/B testing and dynamic text replacement need Optimize; heatmaps and root domain publishing are only on the custom-priced Convert plan.
PageFly
- It works only inside a Shopify store and is billed through the Shopify bill, so a Shopify plan is needed as well.
- The Free plan publishes just 1 page or section; Builder starts at 5 and adds slots in $5 steps.
- A/B testing, heatmaps and the sales funnel start at Optimize, from $39 a month.
- Uninstalling with PageFly's data removed leaves the pages built with it blank; keeping the data keeps its theme templates working.
Key features
Instapage
- Drag-and-drop builder and templates
- Pages are built on a free canvas or a fluid grid from more than 200 templates, with grouping and alignment tools and the Thor Render Engine for fast loading.
- Instablocks, forms and popups
- Custom blocks, forms and popups are saved to shared libraries for reuse. Popups trigger on time, exit intent or scroll depth, and sticky bars hold offers in view.
- A/B testing
- Optimize runs server-side tests with any number of variants, custom traffic splits, a hypothesis for each experiment and a history of past results.
- Dynamic text and personalization
- Optimize swaps copy using URL parameters such as search terms; Convert creates a personalized page for each ad and audience.
- Collections
- Programmatic pages share one template and a connected content table to produce a set of landing pages, each Collection counting as one published page.
- Collaboration and AI content
- Reviewers leave threaded comments and annotations on the page in real time, and built-in AI writes headlines, paragraphs, CTAs and variants for tests.
PageFly
- FlyMate AI page builder
- Describe a page and FlyMate AI generates its structure, then refine any section by chat. It is on every plan and draws on a monthly AI credit allowance.
- Drag-and-drop editor and templates
- A visual editor with more than 320 page and section templates for home, product, collection, landing, FAQ, contact and other store pages.
- A/B testing and heatmaps
- From the Optimize plan, split-test page versions, see click heatmaps and track section performance; the number of tests and heatmap pages grows with the plan.
- AI Page Checkup
- An AI audit of a page that points out what may be costing sales, available on every plan including Free.
- Translation and Markets
- AI Translator localizes page content, and a Markets feature (in beta) adapts pages for each Shopify Market.
- Build from Sidekick or Claude
- Ask Shopify's Sidekick assistant or Claude to build a landing or product page, and PageFly creates it in the store.
Plans
Instapage
Create$79
per month for 15,000 visitors, billed annually ($99 billed monthly)
The builder, reusable blocks and forms, popups and sticky bars, AI content, contacts and email, collaboration and programmatic pages.
Optimize$159
per month for 30,000 visitors, billed annually ($199 billed monthly)
Adds server-side A/B tests, scheduling, multi-step forms and dynamic text. At 50,000 visitors it is $239 a month billed annually ($299 monthly).
ConvertCustom
Custom traffic, ad-to-page personalization, global elements, root domain publishing, heatmaps, direct lead bypass and a customer success manager.
PageFly
Free$0
1 published page or section, 10 AI credits a month and the full template library, with a demo analytics dashboard.
Builder$24
per month for up to 5 published pages or sections, billed monthly
80 AI credits a month, dashboard analytics and AI Translator. Price rises with the slot slider: $34 a month for 15 slots and 120 credits.
Optimize$39
per month for up to 20 published pages or sections, billed monthly
140 AI credits, 3 A/B tests at a time, heatmaps on 10 pages and sales funnel. Price rises with slots: $94 a month for 75 slots and 360 credits.
Accelerate$99
per month, billed monthly
Unlimited published pages and sections, 400 AI credits a month, 10 A/B tests at a time and heatmaps on 50 pages.
Power$199
per month, billed monthly
Unlimited pages and sections, 800 AI credits a month, and unlimited A/B tests and heatmaps.
PageFly Enterprise$299
per month for 1 store
1,600 AI credits per store, priority support and a monthly founder review. Higher tiers: $499 a month for up to 3 stores, $999 with custom credits.
Ways to pay less
Instapage
- Annual discount
Save up to 20% with annual billing
Annual billing lowers Create from $99 to $79 a month and Optimize from $199 to $159 at 30,000 visitors, or from $299 to $239 at 50,000.
PageFly
- Annual discount
Two months free on yearly Accelerate and Power
Accelerate is $990 a year instead of $99 a month and Power $1,990 instead of $199, charged once a year through the Shopify bill. Other plans are monthly only.
