Pendo vs Whatfix (2026): which should you pick?

Pick Pendo if

• Fits if you onboard users inside your product with tours and tooltips
• Works for small apps under 500 monthly users that want guides for free

Look elsewhere if

• Skip it if you want a price on the page, as every paid plan is quoted
• Tight if you stay free and pass 500 monthly users, which freezes new guides, surveys and segments
• Not for you if you only want traffic numbers for a marketing site
• Watch out: replays start at Core, surveys and product discovery need Ultimate or add-ons, and Predict is priced apart
• Watch out: the free plan has no support, and the 30-day trial is set up through sales

Pick Whatfix if

• Fits if you roll out business software and want to train people inside it
• Works for teams that buy through a sales call

Look elsewhere if

• Skip it if you want a price first, since none is published
• Tight on Standard, which is limited to 2 integrations
• Watch out: some Standard and Premium features may not exist in self-hosted setups
• Watch out: web, desktop and mobile are separate platform plans
• Not for you if you want a quick trial, as it's a request form with terms unstated

Pendo

• No paid prices are published: Base, Core and Ultimate are quoted by sales from monthly active users and the modules chosen.
• On Pendo Free, going past 500 monthly active users stops you creating new guides, NPS surveys or segments until you upgrade.
• Session replay starts at Core, and surveys, product discovery and journey orchestration need Ultimate or paid add-ons.
• Churn prediction (Predict) and agent analytics are priced separately from the plans.

Whatfix

• No prices are published; the pricing page offers a Standard, a Premium and an Enterprise multi-app plan through a demo request.
• The Standard plan is limited to 2 integrations, and some features differ between plans.
• Some Standard and Premium features may be unavailable under a self-hosted deployment.
• The pricing page says the platform covers web, desktop and mobile apps, and lists them as separate platform plans.

Pendo

Product analytics

Tracks feature use, paths and retention with retroactive data back to the day Pendo was installed, across any number of apps.

In-app guides

Walkthroughs, tooltips and announcements shown inside your app and targeted at user segments, included on every plan including Free.

Session replay

Replays of user sessions to give support and product teams context, included from Core and sold as an add-on on Base.

NPS, surveys and feedback

Sentiment tools for NPS and in-app surveys, plus product discovery for collecting and ranking feedback. Pendo-branded NPS comes with Free.

Leo and Pendo AI

Leo answers questions about your data in plain language on every plan; churn prediction and AI agent analytics are separate paid modules.

Whatfix

In-app guidance

Step-by-step flows, smart tips, beacons, pop-ups, task lists and a self-help widget that appear inside the application being used.

No-code content editor

Content authors build, update, test and publish guidance in a dashboard without code, with a content lifecycle process.

Guidance analytics

Dashboards show how users engage with content, where it falls short and how many complete a flow, aggregated across applications.

In-app surveys

NPS and usability surveys come built in, and higher plans support custom surveys with unlimited questions.

Translation and content export

Manual or automatic translation of content, and export to video, slide decks, PDF and other formats for training material.

Pendo

• Free$0

  Up to 500 monthly active users: analytics, in-app guides, Pendo-branded NPS and roadmaps. No support included.

• BaseCustom

  Sold through sales, priced by monthly active users: analytics, guides and support. Session replay and surveys are paid add-ons.

• CoreCustom

  Sold through sales: adds session replay. Product discovery and NPS or surveys remain add-ons.

• UltimateCustom

  Sold through sales: everything, including product discovery, NPS and surveys, and journey orchestration.

Whatfix

Pricing could not be confirmed. See whatfix.com.