Rankability vs Topic (2026): which should you pick?
As of Nov 12, 2026, Rankability grades higher than Topic: 2.2 against 1.6 out of 4.0.
Checked Oct 23, 2026 and Nov 12, 2026 · graded Oct 23, 2026 and Nov 12, 2026 by ToolGPA
Rankability grades higher on value for money, features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Rankability
AI search visibility and content platform for SEO agencies
Topic
Content briefs, outlines and a draft grader for SEO writers
Which one is for you
Pick Rankability if
- Fits if you run an agency delivering content and AI search work to many clients
- Works for agencies sending clients branded reports on AI visibility
Look elsewhere if
- Watch out: the trial needs a card and becomes the $97 plan after 7 days unless you cancel
- Skip it if you need daily Google rankings, as they update weekly
- Tight if you run many clients on Starter, since its 20 content projects a month are shared across all of them
- Pricey if you outgrow Starter, as the next plan, Agency, is $297 a month
- Watch out: each site audit stops at 1,000 pages, and bigger crawls need extra capacity
Pick Topic if
- Fits if you write by hand and want a checklist from the top results
- Works for agencies producing 25 to 50 briefs a month
Look elsewhere if
- Not for you if you want the article written for you, since it builds briefs and grades
- Pricey if you write a few pieces a month: 10 briefs cost $99
- Watch out: unused briefs roll over for only 1 month, and the trial is not free at $7
- Watch out: the pricing page has a summer sale banner from July 2021, annual prices need a call, and its AI ideas come from GPT-3
How we grade them
| 2.2GPARankabilityFair | 1.6GPATopicWeak | |
|---|---|---|
| Value for money | CStarter is $97 a month for 20 content projects and 100 tracked AI queries, in this category's dearer quarter and just under its dearest tenth ($99). Clients and team members are unlimited, but one person still pays the full $97. | D$99 a month for 10 briefs, $199 for 25, $299 for 50, where the dearest tenth of this category starts at $99. |
| Free plan and trial | DNo free plan. The 7-day trial needs a card, limits what you can use, and becomes the $97 plan unless you cancel. Yearly plans have no trial. | DA 7-day trial that costs $7 for 3 briefs, and no free plan. |
| Features | BKeyword research, content projects with a brief, outline, AI draft and score, AI tracking on 11 platforms, Google and local rank tracking, audits, backlinks, client reports, an API and an MCP server. The whole job, though Google rankings are weekly. | CBriefs, an outline builder, a draft grader, geo-targeting, and WordPress and Google Docs plugins. It researches and grades, and writing is up to you. |
| Ease of use | CNo rating on record. It's built for agencies, with clients, shared monthly allowances and reports to set up before it pays off. | CNo store rating on record. A brief has to be turned into an outline and a draft before it pays off. |
| Platforms and integrations | BWeb, linked to Search Console, Analytics 4, Business Profile, Bing Webmaster Tools, WordPress, Asana, ClickUp and Slack, with an API and an MCP server. No desktop or phone app. | CWeb only, with WordPress and Google Docs as the two named connections. |
| Best for | agencies doing content and AI search for clients | content briefs and draft grading for SEO writers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Rankability and Topic. How we grade
Price against what you get
Rankability starts at $97 a month and scores 2.7 out of 4 on features, ease of use and platforms. Topic starts at $99 a month and scores 2.0.
Rankability scores higher and starts $2 a month lower. Of the other SEO content tools on the chart, 1 scores higher than Rankability for less, and 51 score higher than Topic for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Rankability also covers rank tracking, site audit, backlink analysis and AI search visibility.
- Topic also covers research.
At a glance
| Rankability | Topic | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $97 per month, billed monthly | $99 per month for 10 content briefs, billed monthly |
| Free plan | None | None |
| Free trial | 7-day free trial of monthly plans; card required and trial usage is limited | 7-day trial: 3 content briefs for $7 |
| Web | ||
| Made by | Rankability Inc. | Chia Labs Inc. |
| Price read from | rankability.com | usetopic.com |
| Checked | Oct 23, 2026 | Nov 12, 2026 |
Worth knowing
Rankability
- Plans are sold by monthly capacity, such as content projects, tracked queries and audits, shared across all clients.
- Google rankings update weekly, not daily; AI answers are checked daily.
- The free trial needs a card and turns into the monthly plan after 7 days unless canceled; annual plans have no trial.
- Each site audit covers up to 1,000 pages; larger crawls need extra capacity.
Topic
- Plans are priced by brief count: 10, 25 or 50 a month, with only 1 month of rollover for unused credits.
- The pricing page shows annual rates of $80, $160 and $240 a month but sends buyers to contact the company for annual pricing.
- The pricing page still carries a summer sale banner that expired in July 2021, so its figures may be out of date.
- The pricing page says AI title and description ideas come from GPT-3, an older model.
Key features
Rankability
- AI search tracking
- Checks tracked questions daily for mentions and citations in ChatGPT, Google AI Mode and AI Overviews, Claude, Perplexity, Gemini, Grok, Copilot, Brave, DeepSeek and Meta AI.
- Content projects
- Each project covers research, a brief, an outline, an AI-assisted draft with two revisions, a content score and export, drawing on client knowledge and brand voice.
- Google and local rank tracking
- Weekly Google rankings up to the top 30 results, and Local Pack scans on a grid of up to 9 by 9 points around a business location.
- Audits
- Page audit reports, technical site audits of up to 1,000 pages each, and Google Business Profile and brand-consistency audits.
- Backlinks and prospecting
- Review backlink profiles, referring domains and anchor text, and find promotion prospects, on every plan.
- Client reporting, API and MCP
- Branded reports with Search Console and Analytics data, client keyword approvals, and an API and MCP server that share the plan's allowances.
Topic
- Research from the top 30 results
- Enter a focus keyword and Topic collects the headings, questions and keywords found across the top 30 Google results.
- Outline Builder
- Curate the research into an outline, with AI-generated ideas for titles, descriptions and headings when you want a starting point.
- Content Grader
- Paste a draft, new or existing, to see which topics it is missing, and share the grader with writers who do not count as users.
- Geo-targeting and languages
- Briefs can target searches from any location, in English, French, German, Portuguese or Italian.
- WordPress and Google Docs plugins
- Plugins let writers use Topic inside WordPress and Google Docs instead of switching tabs.
Plans
Rankability
Starter$97
per month, billed monthly
20 content projects, 100 AI queries tracked daily, 50 Google keywords, 10 local scans and 2 site audits a month, for unlimited clients.
Agency$297
per month, billed monthly
80 content projects, 300 AI queries, 150 Google keywords, 30 local scans and 10 site audits a month, priority support and onboarding.
Agency Pro$497
per month, billed monthly
160 content projects, 500 AI queries, 250 Google keywords, 50 local scans and 25 site audits a month; annual billing adds coaching.
Topic
Starter$99
per month for 10 briefs, billed monthly
10 content briefs and optimizations a month, 1 user, a keyword research tool and 1 month of rollover.
Plus$199
per month for 25 briefs, billed monthly
25 content briefs and optimizations a month for in-house teams and agencies, with 3 users and 1 month of rollover.
Premium$299
per month for 50 briefs, billed monthly
50 content briefs and optimizations a month for agencies, with 5 users and 1 month of rollover.
EnterpriseCustom
For larger volumes or API access; the pricing page says to contact the company.
Ways to pay less
Rankability
- Annual discount
Two months free with annual billing
Annual billing is $970 for Starter, $2,970 for Agency and $4,970 for Agency Pro, the same as ten monthly payments.
Topic
- Annual discount
20% off with annual billing
The pricing page says paying annually saves 20% and lists lower yearly rates, but annual pricing is arranged by contacting the company.
Common questions
Which is cheaper, Rankability or Topic?
As of Nov 12, 2026, Rankability is cheaper to start with: $97 a month, against $99 a month for Topic. Rankability starts at $97 per month, billed monthly, and Topic starts at $99 per month for 10 content briefs, billed monthly.
Which has a free plan, Rankability or Topic?
As of Nov 12, 2026, neither Rankability nor Topic has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.