Reportei vs Whatagraph (2026): which should you pick?
As of Nov 13, 2026, Reportei grades higher than Whatagraph: 2.0 against 1.6 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Nov 9, 2026 and Nov 13, 2026 by ToolGPA
Reportei grades higher on value for money and the free plan. Whatagraph grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Reportei
Reports and dashboards for agencies, priced by client project
Free trial
Whatagraph
Marketing reports and dashboards built by AI agents, for agencies
From $812/mo
Which one is for you
Pick Reportei if
- Fits if you report to many clients and want a link, PDF or WhatsApp delivery
- Works for agencies that want written analysis next to the numbers
Look elsewhere if
- Skip it if you want a price before you sign up, as plan prices could not be read
- Tight if you want a free plan: there is only a trial of unstated length
- Not for you if you need Enterprise, which is quoted by sales with implementation extra
- Watch out: the pricing page showed a time-limited annual discount, so shown prices may not be regular ones
Pick Whatagraph if
- Fits if you're an agency producing monthly reports for dozens of clients
- Works for teams blending many ad accounts and currencies into one set of numbers
Look elsewhere if
- Pricey if you have a handful of clients, at $812 a month on a yearly plan
- Skip it if you want to try before you buy, as there's no free trial shown and buying starts with a demo
- Watch out: each connected account uses 1 source credit, Max starts at 50, and extras are bought until the next tier
- Not for you if you need the public API or BigQuery and Looker Studio transfers, which are Prime only
- Watch out: SAML login is an add-on, and priority support and an enterprise SLA need Prime
How we grade them
| 2.0GPAReporteiFair | 1.6GPAWhatagraphWeak | |
|---|---|---|
| Value for money | CNo plan prices could be read, because they load from a script, so it sits in the middle by default. Pricing is by number of projects and an AI tier. | FGraded on a small agency reporting on 5 clients, which still means Max at $812 a month billed annually, or €699 in euros. That's many times what the other agency tools here charge for 5 clients, where the middle start is $65 a month, for the same kind of job. |
| Free plan and trial | DA free trial is offered but its length is not stated on the pages read, and there is no free plan. | FNothing free at all. No free plan, no free trial shown and no monthly billing: you book a demo and sign up for a year. |
| Features | CMultichannel reports, live dashboards, automation, goals and alerts. The listing shows gaps: Enterprise is quoted by sales and implementation is sold separately. | B68 native integrations, data blends with currency conversion, white-labeled reports, KPI monitoring and alerts, and AI agents that build reports and bulk-edit metrics across clients. It covers the whole job, though the public API and premium integrations are Prime only. |
| Ease of use | CNo store rating on record. You set each client up as a project and connect their accounts. | CNo rating on record. AI agents draft reports from a prompt and Max comes with a success manager, but there are sources to connect and blends to set up, and a demo before you start. |
| Platforms and integrations | BWeb product with Instagram, Facebook, Meta Ads, Google Analytics 4, Google Ads, LinkedIn and HubSpot. No desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Search Console, Semrush, Klaviyo, Sheets and BigQuery among 68, and to Claude and ChatGPT through MCP. The public API is Prime only. |
| Best for | agency reports delivered by link, PDF or WhatsApp | big agencies reporting to dozens of clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Reportei and Whatagraph. How we grade
Where they differ
- Reportei also covers templates and web analytics.
- Whatagraph also covers AI agents.
In commonWebAI featuresReportsDashboards
At a glance
| Reportei | Whatagraph | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | Not published | $812 per month, billed annually |
| Free plan | None | None |
| Free trial | Free trial offered; its length is not stated on the pages read | None listed |
| Web | ||
| Made by | Reportei | Whatagraph B.V. |
| Price read from | Not confirmed | whatagraph.com |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
Reportei
- Prices are priced by number of projects (one per client or brand) and an AI tier, but the plan prices load from a script and could not be read, so none are recorded here.
- The pricing page was running a time-limited annual-plan discount at the time of reading, so shown prices may not be regular ones.
- Enterprise is quoted by sales, with implementation sold separately.
Whatagraph
- Max starts at $812 a month billed annually, with no monthly billing, free plan or free trial shown; buying starts with a demo.
- Each connected data account, such as one Facebook Ads account, uses 1 source credit; Max starts at 50, and extra credits are bought until the next tier.
- The public API, BigQuery and Looker Studio transfers and premium integrations are Prime only; SAML login is an add-on.
- Max includes live chat and a success manager; tailored onboarding, priority support and an enterprise SLA need Prime.
Key features
Reportei
- Multichannel reports
- Combine data from more than 40 channels into one report, with text, image or video analysis added.
- Live dashboards
- Real-time dashboards for social, paid traffic, e-commerce and CRM data, shareable by link, PDF or WhatsApp.
- Report automation
- Schedule weekly, biweekly or monthly delivery of reports to clients by email or WhatsApp.
- Goals and alerts
- Reportei Control sets goals and KPIs per client and sends performance alerts during the month.
- Reportei AI and MCP
- An AI copilot writes insights inside reports, and an MCP connection lets AI assistants query channel data.
- Marketing timeline
- Each project has a timeline of milestones that can be shared with the client by link.
Whatagraph
- 68 native integrations
- Maintained connectors for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, Ahrefs, Klaviyo and more, plus Google Sheets and BigQuery.
- Data blends and source groups
- Combine sources, set custom metrics and dimensions once, and convert currencies so every report draws on the same numbers.
- AI report agents
- Agents build reports from a prompt or template, write commentary in your brand style and bulk-edit metrics across every client report.
- Monitoring and alerts
- KPI overviews across clients, brands or countries, with goals and alerts; agents can post digests to Slack or email on a schedule.
- White-labeled reports
- Custom branding, themes and automated emails with PDF reports on every plan; a custom report domain needs Prime or an add-on.
- MCP connections
- Reach Whatagraph data and agents from Claude and ChatGPT through MCP.
Plans
Reportei
Pricing could not be confirmed. See reportei.com.
Whatagraph
Max$812
per month for 50 source credits, billed annually
Unlimited users and reports, AI agents, blends, white-label branding, alerts and a success manager. Shown as from $812 in dollars and from €699 in euros. Bought after a demo.
PrimeCustom
Sold through sales: Max plus premium integrations, a custom report domain, the public API, transfers to BigQuery and Looker Studio, and priority support.
Common questions
Which is cheaper, Reportei or Whatagraph?
As of Nov 13, 2026, Reportei has no price we could confirm, and Whatagraph starts at $812 per month, billed annually.
Which has a free plan, Reportei or Whatagraph?
As of Nov 13, 2026, neither Reportei nor Whatagraph has a free plan. Reportei has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.