ThriveCart vs Zaxaa (2026): which should you pick?

Pick ThriveCart if

• Fits if you'd rather pay $495 once than pay every month
• Works for course sellers who want checkout, funnels and hosting together

Look elsewhere if

• Pricey if you need affiliates, dunning or custom domains, which need Pro+ at $87 a month
• Not for you if you just want a simple store page, as it's built around checkouts and funnels
• Tight if you rely on order bumps or a big community: Standard allows 1 bump and 2,000 Academy members
• Watch out: Pro+ bought outright is $790 once and then $295 a year from year two
• Watch out: there's no free plan, and your own Stripe, PayPal or Authorize.net fees apply

Pick Zaxaa if

• Fits if you run upsell funnels and affiliate launches for courses or coaching
• Works for sellers who want a fixed monthly fee instead of a share of sales

Look elsewhere if

• Pricey if you have few contacts, as $77 a month is the floor
• Pricey if your list grows: 100,000 contacts is $147 on Premium and $239 on Ultimate
• Watch out: a card is required for the free first month
• Watch out: going over the contact limit moves you up a plan automatically

ThriveCart

• ThriveCart takes 0% of sales, but payments run through your own Stripe, PayPal or Authorize.net account, whose processing fees apply.
• The affiliate center, multiple order bumps, dunning and custom domains all need Pro+ at $87 a month or $804 a year.
• The lifetime Standard licence costs $495 once; Pro+ bought outright costs $790 and then $295 a year from year two.
• Checkout pages offer paid add-ons, such as $69 courses and a $19 one-time offer, which are optional.

Zaxaa

• Price rises with contacts: at 100,000 contacts it is $147 a month on Premium and $239 on Ultimate.
• Payments are taken through PayPal and card details are required to start the free month.
• Going over the contact limit moves you to the next plan level automatically.
• The pricing page is built around email contacts, so a seller with few contacts still pays the $77 entry price.

ThriveCart

Checkouts and funnels

Modal, single-page or multi-step checkouts, order bumps, one-click upsells and downsells, and a visual page editor for whole funnels.

Payment options

Cards, PayPal, buy now pay later through Afterpay, Klarna, Affirm or ThrivePay Installments, multi-currency pricing and crypto on Pro+.

Subscriptions

Trials, renewals, upgrades and cancellations, a fixed monthly billing date, subscription bumps at checkout and retention offers before cancelling.

ThriveCart Academy

Courses with drip content, quizzes and certificates, plus branded communities, included with every subscription; limits rise from Starter to Growth.

Affiliates on Pro+

Recruit affiliates, set commissions, track referrals and pay affiliates automatically, with joint venture contracts for partners.

Digital delivery and tax

Instant delivery with expiring download links, plus sales tax calculation and collection with tax-inclusive pricing.

Zaxaa

Offer and checkout builder

Set one-time, recurring, free or paid trial and installment prices, and choose from checkout templates you can brand.

Upsells, downsells and bumps

Unlimited one-click upsells, downsells for buyers who decline, and pre-sale order bumps on every plan.

Instant affiliate commissions

Affiliates are paid commissions on sales, included on both plans without extra transaction fees.

Email autoresponders

Email marketing with contact tagging and behaviors, unlimited email sends, web forms and automation rules.

Multi-currency sales

It supports 11 currencies, including USD, GBP, EUR, CAD, AUD, CHF and JPY.

Flat fee, no sales cut

The pricing page says there are no Zaxaa transaction fees, and a contact is counted once however many lists it is on.

ThriveCart

• Standard$37

  per month, billed annually ($47 monthly)

  Unlimited products and funnels, 1 order bump, upsells, A/B tests, cart recovery, sales tax tools, and Academy Starter for 2,000 community members.

• Pro+$87

  per month ($804 billed yearly)

  Adds multiple order bumps, the affiliate center with automatic payouts, dunning, custom domains, team permissions and the Academy Growth plan.

• Standard lifetime$495

  one-time

  A ThriveCart Standard account for a single payment with no subscription, offered beside the monthly and yearly plans.

• Pro+ hybrid$790

  one-time, then $295 a year from year 2

  Pro+ bought on its own page for a one-time $790, followed by a $295 yearly subscription from the second year.

• EnterpriseCustom

  For high-volume sellers: volume-based processing rates, unlimited team seats, a dedicated account manager, migration and white-glove setup.

Zaxaa

• Premium Automation$77

  per month for up to 30,000 contacts, billed monthly

  Unlimited offers, upsells, downsells, bumps, affiliate commissions and email sends. $147 a month at 100,000 contacts.

• Ultimate Automation$99

  per month for up to 30,000 contacts, billed monthly

  Same features as Premium. The page says its email system moved to a separate product, BirdSend. $239 a month at 100,000 contacts.

ThriveCart

• Annual discount

  Save 20% on Standard with yearly billing

  ThriveCart's checkout lists Standard at $444 a year ($37 a month) as a 20% saving on $47 a month; Pro+ is $804 a year instead of $87 a month.

• Lifetime license

  Lifetime Standard licence for $495

  ThriveCart sells a Standard account for a one-time payment of $495 instead of a monthly or yearly subscription.

• Nonprofit

  Special pricing for schools and charities

  Schools and registered charities can fill in a form on ThriveCart's site, and its support team will be in touch about special pricing.

Zaxaa

• Annual discount

  40% discount on yearly billing

  The pricing page toggles to a yearly plan and states a 40% discount compared with paying monthly.