Plug&Pay vs Zaxaa (2026): which should you pick?
As of Nov 13, 2026, Plug&Pay grades higher than Zaxaa: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Plug&Pay grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Plug&Pay
Dutch sales funnel software for checkouts, upsells and subscriptions
Zaxaa
Order forms, upsells and affiliates for digital product sellers
Which one is for you
Pick Plug&Pay if
- Fits if you sell in the Netherlands or Europe and already use Mollie or Stripe
- Works for a small seller with up to 3 products who wants funnels and bumps
Look elsewhere if
- Tight if you are on Lite, which has 3 products, 10 pages and 1 user
- Pricey if you want upsells, subscriptions or your own domain, which start at €59 a month on Premium
- Watch out: affiliate tools, the debtor system and the customer portal are Ultimate only, at €119
- Watch out: it does not work without a Mollie or Stripe account, and yearly plans renew automatically
Pick Zaxaa if
- Fits if you run upsell funnels and affiliate launches for courses or coaching
- Works for sellers who want a fixed monthly fee instead of a share of sales
Look elsewhere if
- Pricey if you have few contacts, as $77 a month is the floor
- Pricey if your list grows: 100,000 contacts is $147 on Premium and $239 on Ultimate
- Watch out: a card is required for the free first month
- Watch out: going over the contact limit moves you up a plan automatically
How we grade them
| 2.0GPAPlug&PayFair | 1.6GPAZaxaaWeak | |
|---|---|---|
| Value for money | CLite is €15 a month billed annually (€25 monthly), which is under the category's middle at $22 but above its cheapest quarter at $10. Premium is €59 and Ultimate €119. | D$77 a month for up to 30,000 contacts, at the start of the dearest tenth of digital-product tools, and a seller with few contacts still pays it. |
| Free plan and trial | DA 14-day trial, with the first payment taken after the 14 days, so a card is needed. There is no free plan. | DFirst month free on Premium Automation, but a card is required; no free plan. |
| Features | CLanding pages, checkouts, order bumps, subscriptions, installments and affiliate tools. The gaps are in the plans: Lite stops at 3 products and 10 pages, and affiliates and the customer portal are Ultimate only. | COffer and checkout builder, upsells and downsells, affiliate commissions, autoresponders and multi-currency sales. Payments run through PayPal. |
| Ease of use | CNo store rating on record. You connect Mollie or Stripe, then build pages, checkouts and funnels yourself. | CNo store rating on record. You build offers, funnels and email sequences yourself. |
| Platforms and integrations | BWeb only, with Mollie, Stripe and Zapier connections and webhooks. | CWeb only, and the listing names just two integrations, PayPal and BirdSend. |
| Best for | Dutch-style sales funnels with upsells and subscriptions | order forms, upsells and affiliates for digital sellers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Plug&Pay and Zaxaa. How we grade
Price against what you get
Plug&Pay starts at about $16.76 a month and scores 2.3 out of 4 on features, ease of use and platforms. Zaxaa starts at $77 a month and scores 2.0.
Plug&Pay scores higher and starts $60.24 a month lower. Of the other tools for selling digital products on the chart, 9 score higher than Plug&Pay for less, and 25 score higher than Zaxaa for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Plug&Pay also covers invoicing, a/B testing and popups.
- Zaxaa also covers marketing automation and email campaigns.
At a glance
| Plug&Pay | Zaxaa | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €15 per month, billed annually (€25 billed monthly) | $77 per month for up to 30,000 contacts |
| Free plan | None | None |
| Free trial | 14-day free trial; the first payment is taken after the 14 days and you can cancel before then | First month free on Premium Automation; a card is required |
| Web | ||
| Made by | Plug&Pay BV | XooGuu, LLC |
| Price read from | plugandpay.com | zaxaa.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Plug&Pay
- Plug&Pay cannot be used without a Mollie or Stripe account, which handles the payments.
- Lite is capped at 3 products, 10 pages and 1 user; upsells, subscriptions and your own domain start at Premium.
- Affiliate tools, the debtor system and the customer portal are limited to the Ultimate plan.
- Prices are listed in euros; the yearly prices are billed once a year and a plan renews automatically.
Zaxaa
- Price rises with contacts: at 100,000 contacts it is $147 a month on Premium and $239 on Ultimate.
- Payments are taken through PayPal and card details are required to start the free month.
- Going over the contact limit moves you to the next plan level automatically.
- The pricing page is built around email contacts, so a seller with few contacts still pays the $77 entry price.
Key features
Plug&Pay
- Landing pages and website
- Build pages from ready-made elements with an AI assistant, including a full website and AI-written sales copy. Lite allows 10 pages.
- Checkouts and funnels
- Create checkouts for one-time purchases, quotes and subscriptions, with order bumps, volume discounts and, from Premium, one-click upsells.
- Sales boosters
- Premium adds pop-ups, FOMO Frenzy, timed content, cart abandonment tracking and A/B testing.
- Subscriptions and installments
- Sell recurring plans and installment payments from Premium, with a customer portal for buyers on Ultimate.
- Affiliate marketing
- Ultimate includes an affiliate system and an affiliate marketplace to let others promote your products.
- Finances and roles
- Debtor management for unpaid invoices on Ultimate, role management from Premium, and traffic and conversion statistics on every plan.
Zaxaa
- Offer and checkout builder
- Set one-time, recurring, free or paid trial and installment prices, and choose from checkout templates you can brand.
- Upsells, downsells and bumps
- Unlimited one-click upsells, downsells for buyers who decline, and pre-sale order bumps on every plan.
- Instant affiliate commissions
- Affiliates are paid commissions on sales, included on both plans without extra transaction fees.
- Email autoresponders
- Email marketing with contact tagging and behaviors, unlimited email sends, web forms and automation rules.
- Multi-currency sales
- It supports 11 currencies, including USD, GBP, EUR, CAD, AUD, CHF and JPY.
- Flat fee, no sales cut
- The pricing page says there are no Zaxaa transaction fees, and a contact is counted once however many lists it is on.
Plans
Plug&Pay
Lite€15
per month, billed annually (€25 billed monthly)
Up to 3 products, 10 pages and 1 user, with all page templates, AI tools, order bumps, volume discounts, forms and webhooks.
Premium€59
per month, billed annually (€69 billed monthly)
Unlimited products and pages, 3 users, own domain, one-click upsells, subscriptions, installments, A/B testing and discount codes.
Ultimate€119
per month, billed annually (€149 billed monthly)
Everything in Premium with 10 users, plus an affiliate system and marketplace, a debtor system and a customer portal.
Zaxaa
Premium Automation$77
per month for up to 30,000 contacts, billed monthly
Unlimited offers, upsells, downsells, bumps, affiliate commissions and email sends. $147 a month at 100,000 contacts.
Ultimate Automation$99
per month for up to 30,000 contacts, billed monthly
Same features as Premium. The page says its email system moved to a separate product, BirdSend. $239 a month at 100,000 contacts.
Ways to pay less
Plug&Pay
- Annual discount
Save up to €360 a year with annual billing
The pricing page's yearly toggle lowers each plan's monthly price and states a saving of €120 a year on Lite and Premium and €360 on Ultimate.
Zaxaa
- Annual discount
40% discount on yearly billing
The pricing page toggles to a yearly plan and states a 40% discount compared with paying monthly.
Common questions
Which is cheaper, Plug&Pay or Zaxaa?
As of Nov 13, 2026, Plug&Pay is cheaper to start with: about $16.76 a month, against $77 a month for Zaxaa. Plug&Pay starts at €15 per month, billed annually (€25 billed monthly), and Zaxaa starts at $77 per month for up to 30,000 contacts.
Which has a free plan, Plug&Pay or Zaxaa?
As of Nov 13, 2026, neither Plug&Pay nor Zaxaa has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.