Thryv vs vcita (2026): which should you pick?
As of Nov 13, 2026, vcita grades higher than Thryv: 2.2 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
vcita grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Thryv
Small-business software for customers, bookings, invoices and payments
vcita
Client management, scheduling and payments for service businesses
Which one is for you
Pick Thryv if
- Fits if you run bookings, invoices and reviews for a local service business from an iPhone
- Works for owners who'd rather be shown around in a demo than set things up alone
Look elsewhere if
- Skip it if you want to see a price before talking to sales, as none could be confirmed
- Not for you if your team is on Android, since Business Center's app is iPhone and iPad only
- Too light for a sales team that needs a deal pipeline, which isn't on record
- Watch out: there's no free plan or trial, and a one-time onboarding fee comes with the purchase
- Pricey if you need payroll or marketing tools, as Workforce Center and Marketing Center are add-ons
Pick vcita if
- Fits if you run a service business and want booking, invoices and client records together
- Works for small teams of 2 to 4 seats
Look elsewhere if
- Pricey if you add seats: the price rises through the 2-4, 5-10 and 11-20 tiers
- Tight if you send many texts, as credits cap at 250 or 500 a month
- Watch out: the AI voice receptionist carries extra fees
- Skip it if you want a free plan, as there is only the 14-day trial
How we grade them
| 1.8GPAThryvWeak | 2.2GPAvcitaFair | |
|---|---|---|
| Value for money | CNo price could be confirmed. Thryv's site turned our reader away, and Business Center is sold after a demo with a one-time onboarding fee. The plans on its pricing page are its marketing services, not this software. With no figure it sits at the ordinary grade. | C$54 a month for one seat on yearly billing, with $190 or so for 5 to 10 seats. Per head that is a little above the category middle of $29, and sits below the dearer quarter. |
| Free plan and trial | FNothing free on record: no free plan and no trial, just a demo before you buy, and a one-time onboarding fee when you do. | C14-day free trial on every plan, no free plan after it. The listing does not say whether a card is needed. |
| Features | CContacts, online booking, estimates, invoices, payments, review requests, social posts, a client portal and email follow-ups. That covers a local business's customer side, but no sales pipeline is on record, and payroll and Marketing Center are add-ons. | CClient CRM, scheduling, payments and invoices, a client portal, campaigns and lead capture. Text credits cap at 250 a month on single products, and the AI voice receptionist is extra. |
| Ease of use | CNo App Store rating on record. It's sold after a demo with an onboarding fee, which tells you it isn't a sign-up-and-go tool. | CNo store rating on record. You set up services, booking pages and a payment account. |
| Platforms and integrations | BWeb, plus an app for iPhone and iPad, with QuickBooks, Google, Mailchimp, Jotform, Facebook and payments through Stripe, PayPal or Square. There's no Android app for Business Center and no desktop app. | BWeb, with Gmail and Outlook. No desktop or phone app is listed. |
| Best for | local service businesses wanting one back office | booking and payments for service businesses |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Thryv and vcita. How we grade
Where they differ
- Thryv also covers marketing automation, quotes and estimates and review collection.
- vcita also covers calendar, sMS marketing and chatbots.
At a glance
| Thryv | vcita | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $54 per month for 1 seat, billed annually ($65 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial on every plan |
| Web | ||
| iOS | ||
| Made by | Thryv, Inc. | vcita |
| Price read from | Not confirmed | vcita.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Thryv
- Thryv's website turned our reader away, so no prices are recorded here; its Business Center page sells the software after a demo, with a one-time onboarding fee.
- The Starter, Signature and Custom plans on Thryv's pricing page are its marketing services (listings, websites, reviews and Boosts), not the software described here.
- Payroll (Workforce Center) and marketing tools (Marketing Center) are sold as add-ons to Business Center.
- The Business Center app is on the App Store for iPhone and iPad; ThryvPay is the only Thryv app on Google Play's US store.
vcita
- The Manage price rises with staff seats; the page offers tiers for 1, 2-4, 5-10 and 11-20 seats, with no price shown beyond that.
- The AI voice receptionist is an optional add-on with additional fees.
- Text message credits are capped per month: 250 in the US on the Grow and Manage products and 500 on Grow + Manage.
- There is no free plan, only a 14-day trial.
Key features
Thryv
- Customer database
- Keep contacts and their history in one CRM, and sync contacts from a phone into Business Center.
- Scheduling and online booking
- Customers book appointments online; staff schedule or accept them in real time and send reminders from the web or the mobile app.
- Estimates, invoices and payments
- Send estimates and invoices on the go and take payments through ThryvPay, Stripe, PayPal or Square.
- Reviews and social posting
- Ask customers for reviews, reply to them from one place, and connect social profiles to publish posts.
- Client portal and documents
- Request, store and share documents with customers and staff through a client portal.
- Email marketing and automation
- Send email campaigns and run automated follow-ups from the same customer list, with reports in the Reporting Center.
vcita
- Client management
- A client CRM with custom fields, forms, notes, document storage and a secure client portal.
- Online scheduling
- A business calendar and online scheduler with reminders, recurring meetings and group events, and Gmail and Outlook calendar sync on higher plans.
- Payments and invoicing
- Accepts online payments and sends estimates and invoices, with deposits and recurring payments on the Manage products.
- Email and SMS campaigns
- Email and SMS marketing, automated campaigns and review collection campaigns.
- Lead capture
- Captures leads from social, web and SMS into a lead inbox, with call transcripts and summaries.
- AI agents
- An AI chat receptionist, a lead capture and conversion agent and a business management agent; an AI voice receptionist is an optional add-on with extra fees.
Plans
Thryv
Pricing could not be confirmed. See thryv.com.
vcita
Grow$54
per month, billed annually ($65 billed monthly)
Lead capture and conversion: leads from social, web and SMS, an AI chat receptionist, call summaries and a lead inbox. Flat price, no per-seat fees.
Manage$54
per month for 1 seat, billed annually ($65 billed monthly)
Client CRM, scheduler, payments, estimates and invoices, client portal and campaigns. Rises with seats: $79 for 2-4, $129 for 5-10, $213 for 11-20 (annual, per month).
Grow + Manage$93
per month for 1 seat, billed annually ($110 billed monthly)
Both products and all AI agents. Annual price per month by seats: $125 for 2-4, $190 for 5-10 and $300 for 11-20.
Ways to pay less
Thryv
No public discounts listed.
vcita
- Annual discount
20% off with annual billing
The pricing page marks annual billing as 20% off against monthly billing.
Common questions
Which is cheaper, Thryv or vcita?
As of Nov 13, 2026, Thryv has no price we could confirm, and vcita starts at $54 per month for 1 seat, billed annually ($65 billed monthly).
Which has a free plan, Thryv or vcita?
As of Nov 13, 2026, neither Thryv nor vcita has a free plan. vcita has a free trial.
Which platforms do Thryv and vcita run on?
As of Nov 13, 2026, only Thryv lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.