Whatsmyserp vs Wincher (2026): which should you pick?
As of Oct 23, 2026, Wincher grades higher than Whatsmyserp: 2.2 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Wincher grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Whatsmyserp
Low-cost daily Google rank tracker with unlimited manual refreshes
Wincher
Daily keyword rank tracker with competitor and local tracking
Which one is for you
Pick Whatsmyserp if
- Fits if you refresh rankings by hand a lot and don't want to pay per refresh
- Works for local businesses that need map pack and city-level Google results
Look elsewhere if
- Not for you if you want to try it first, as there's no free plan or trial, just a 30-day money-back guarantee
- Skip it if you track Bing or Yahoo, since it covers only Google and those are still on the roadmap
- Too light for agencies past 1,000 keywords, where you have to ask for a custom tier
- Watch out: the homepage describes an API, but the pricing page lists it as coming soon on every plan
- Tight if you need keyword research too, as plans include just 100 to 300 lookups a month
Pick Wincher if
- Fits if you want daily rankings without paying for a full suite
- Works for businesses that track how they rank on Google Maps in a few places
Look elsewhere if
- Pricey if you want the API, Looker Studio or white-label reports, which start on Standard at $89 a month
- Skip it if you need deep keyword research, as tracking is the point here
- Tight if you track lots of places, as 25 local credits are included and more cost €10 per 500
- Watch out: there's no free plan, only a 7-day trial, and refunds cover 7 days on a first purchase
- Tight if you share it, as Basic has one user, and each plan's price rises with its keyword count
How we grade them
| 1.6GPAWhatsmyserpWeak | 2.2GPAWincherFair | |
|---|---|---|
| Value for money | CStarter is $19.99 a month for 200 daily keywords, right at the category's middle, with unlimited domains and refreshes, white-label reports and some backlink rows. 500 keywords is $29.99. Plans are billed monthly only. | CGraded against other rank trackers. Basic is $49 a month for 500 keywords, about $40.83 a month on yearly billing with its two free months. That's dearer than Ranktracker's $31.20 for the same 500 daily keywords, which also brings backlinks and audits. |
| Free plan and trial | FNothing free on the tracker itself: no free plan and no trial, just a 30-day money-back guarantee, which isn't the same. There's a free SERP checker and a Chrome extension, but neither keeps a history of your rankings. | CNo free plan, but the 7-day trial needs no card. A few free stand-alone tools sit on the site, and refunds cover 7 days on a first purchase. |
| Features | CDaily tracking with unlimited manual refreshes, city-level and map pack results, white-label reports, alerts, backlink rows and keyword lookups. The gaps are on the listing: Google only, with Bing and Yahoo on the roadmap, and plans stop at 1,000 keywords. | CDaily rankings by device and location with SERP features, 5 competitors per site, a keyword explorer, on-page checks, Google Maps tracking and PDF reports. It does rank tracking fully, but that's a smaller job, and Basic has no API or white-label. |
| Ease of use | CNo rating on record. There's little to configure, but you still add domains, keywords and locations before it tells you anything. | CNo rating on record. It's aimed at small teams wanting something simple, but you still add sites, keywords, competitors and locations before it tells you much. |
| Platforms and integrations | CWeb plus a Chrome extension, linked only to Google Analytics. The homepage talks about an API, but the pricing page lists it as coming soon on every plan, so there's little to connect it to. | BWeb only, linked to Search Console, Looker Studio, Yoast SEO, WordPress and Wix, with an API from Standard. No desktop or phone app. |
| Best for | daily Google tracking with manual refreshes | simple daily rank tracking |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Whatsmyserp and Wincher. How we grade
Where they differ
- Whatsmyserp also covers backlink analysis.
At a glance
| Whatsmyserp | Wincher | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $19.99 per month for 200 keywords tracked daily, billed monthly | $49 per month for 500 keywords, billed monthly |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial, no credit card needed |
| Web | ||
| Browser extension | ||
| Made by | Whatsmyserp | Wincher |
| Price read from | whatsmyserp.com | wincher.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
Whatsmyserp
- Only Google is tracked; the pricing page says Bing and Yahoo are on the roadmap.
- There is no free plan or trial, only a 30-day money-back guarantee on a new subscription, and plans are billed monthly.
- The largest plan stops at 1,000 keywords; bigger agency tiers are arranged by contacting the vendor.
- The homepage describes an API, but the pricing page lists it as coming soon on every plan.
Wincher
- There is no free plan, only the 7-day trial and some free stand-alone tools; refunds cover 7 days on the first purchase.
- Basic has one user and 10 websites, with no API, Looker Studio or white-label reports; those start at Standard for $89 a month.
- Local tracking runs on credits: 25 are included, and extra credits cost €10 per 500.
- Each plan's price rises with its keyword count; above 50,000 keywords is a custom quote.
Key features
Whatsmyserp
- Daily and on-demand tracking
- Positions update automatically every 24 hours with a full history kept, and any keyword can be refreshed by hand at no extra cost.
- Local tracking
- Pick a country's Google domain, search from an exact location, and include the Local Map Pack in the results, on desktop or mobile.
- White-label reports
- Instant or scheduled reports sent daily, weekly or monthly, with your own logo and brand colors, on every plan.
- Custom alerts
- Emails when rankings move in ways you set, so a drop or a jump is noticed on the day it happens.
- WMS Everywhere extension
- A free Chrome extension that adds search volume, cost per click and related keywords to Google results for 100+ countries.
- Free SERP checker
- Checks the top 100 Google results for several keywords by location and device, 10 checks a day without an account.
Wincher
- Daily rank tracking
- Rankings update every day by device and location, with SERP features, keyword groups and annotations. On-demand updates start at Standard.
- Competitor tracking
- Follow 5, 10 or 20 competitors per website depending on plan, with suggested competitors and, from Standard, share of voice.
- Local rank tracker
- Tracks positions on Google Maps for any number of locations, updated weekly and paid for with credits.
- Keyword Explorer
- Unlimited daily lookups with related keywords (50 to 500 per search by plan), AI keyword suggestions and, from Standard, keyword gap.
- On-page checks and content outlines
- An on-page SEO checker, a benchmark against the pages that already rank, and an AI content outliner on every plan.
- PDF reports
- On-demand and scheduled PDF reports on every plan; white-label reports start at Standard.
Plans
Whatsmyserp
Starter$19.99
per month for 200 keywords tracked daily, billed monthly
Unlimited domains and on-demand refreshes, 50,000 backlink rows, 100 keyword lookups a month, white-label reports and alerts.
Premium$29.99
per month for 500 keywords tracked daily, billed monthly
Everything in Starter with 75,000 backlink rows and 200 keyword lookups a month.
Professional$59.99
per month for 1,000 keywords tracked daily, billed monthly
Everything in Starter with 150,000 backlink rows and 300 keyword lookups a month. Larger agency tiers are arranged by contacting the vendor.
Wincher
Basic$49
per month for 500 keywords, billed monthly
1 user, up to 10 websites, daily updates and 5 competitors per site. The price rises with the number of keywords tracked.
Standard$89
per month for 1,000 keywords, billed monthly
Unlimited websites, multiple users, on-demand updates, share of voice, keyword gap, white-label reports, Looker Studio and the API.
Professional$319
per month for 5,000 keywords, billed monthly
Everything in Standard plus external users, project permissions, 20 competitors per site and a key account manager.
CustomCustom
For tracking more than 50,000 keywords, quoted by the support team.
Ways to pay less
Whatsmyserp
No public discounts listed.
Wincher
- Annual discount
Two months free with annual billing
Wincher's help center says an annual subscription gives two months free compared with paying monthly.
Common questions
Which is cheaper, Whatsmyserp or Wincher?
As of Oct 23, 2026, Whatsmyserp is cheaper to start with: $19.99 a month, against $49 a month for Wincher. Whatsmyserp starts at $19.99 per month for 200 keywords tracked daily, billed monthly, and Wincher starts at $49 per month for 500 keywords, billed monthly.
Which has a free plan, Whatsmyserp or Wincher?
As of Oct 23, 2026, neither Whatsmyserp nor Wincher has a free plan. Wincher has a free trial.
Which platforms do Whatsmyserp and Wincher run on?
As of Oct 23, 2026, only Whatsmyserp lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.