Whatsmyserp vs Zutrix (2026): which should you pick?
As of Oct 23, 2026, Zutrix grades higher than Whatsmyserp: 1.8 against 1.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Zutrix grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Whatsmyserp
Low-cost daily Google rank tracker with unlimited manual refreshes
Zutrix
Low-cost Google rank tracker with AI visibility and backlink tools
Which one is for you
Pick Whatsmyserp if
- Fits if you refresh rankings by hand a lot and don't want to pay per refresh
- Works for local businesses that need map pack and city-level Google results
Look elsewhere if
- Not for you if you want to try it first, as there's no free plan or trial, just a 30-day money-back guarantee
- Skip it if you track Bing or Yahoo, since it covers only Google and those are still on the roadmap
- Too light for agencies past 1,000 keywords, where you have to ask for a custom tier
- Watch out: the homepage describes an API, but the pricing page lists it as coming soon on every plan
- Tight if you need keyword research too, as plans include just 100 to 300 lookups a month
Pick Zutrix if
- Fits if weekly checks are enough and you want the bill under $20 a month
- Works for you if you want rankings, backlinks and audits in one account
Look elsewhere if
- Not for you if you want to try it free, as there's no free plan or trial, only a $7 week on Agency
- Pricey if you need daily checks on a big list, at $599 a month on Enterprise against $149 for weekly
- Tight if you need white-label reports, which start at Agency; Starter has 2 users and 100-page audits
- Watch out: AI visibility is checked weekly on every plan, even if you pay for daily rankings
- Skip it if you need rankings in Looker Studio or other tools, as Search Console is the only integration listed
How we grade them
| 1.6GPAWhatsmyserpWeak | 1.8GPAZutrixWeak | |
|---|---|---|
| Value for money | CStarter is $19.99 a month for 200 daily keywords, right at the category's middle, with unlimited domains and refreshes, white-label reports and some backlink rows. 500 keywords is $29.99. Plans are billed monthly only. | CStarter is $19 a month for 250 keywords checked weekly, or $29 for daily checks, with backlinks, audits and AI visibility included. That's in the middle of what rank trackers charge, with 20% off yearly. |
| Free plan and trial | FNothing free on the tracker itself: no free plan and no trial, just a 30-day money-back guarantee, which isn't the same. There's a free SERP checker and a Chrome extension, but neither keeps a history of your rankings. | FNothing free. There's no free plan or free trial: you can pay $7 for 7 days on the Agency plan, and new subscriptions get a 7-day money-back guarantee, which isn't a trial. |
| Features | CDaily tracking with unlimited manual refreshes, city-level and map pack results, white-label reports, alerts, backlink rows and keyword lookups. The gaps are on the listing: Google only, with Bing and Yahoo on the roadmap, and plans stop at 1,000 keywords. | BTop-100 Google tracking weekly or daily on mobile and desktop, in any country or city, with competitors, local pack tracking, AI visibility on eight models, keyword research, backlinks, audits and a content tracker. It covers the whole job. |
| Ease of use | CNo rating on record. There's little to configure, but you still add domains, keywords and locations before it tells you anything. | CNo rating on record. You choose weekly or daily checks, then set up projects, keywords and competitors, and there are several tools beyond the tracker to learn. |
| Platforms and integrations | CWeb plus a Chrome extension, linked only to Google Analytics. The homepage talks about an API, but the pricing page lists it as coming soon on every plan, so there's little to connect it to. | CWeb only, and the one integration listed is Google Search Console. Advanced API access is only named on Enterprise, at $149 a month. No desktop or phone app. |
| Best for | daily Google tracking with manual refreshes | rank tracking plus backlinks and audits on a small budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Whatsmyserp and Zutrix. How we grade
Price against what you get
Whatsmyserp starts at $19.99 a month and scores 2.0 out of 4 on features, ease of use and platforms. Zutrix starts at $19 a month and scores 2.3.
Zutrix scores higher and starts $0.99 a month lower. Of the other rank trackers on the chart, 12 score higher than Whatsmyserp for less, and 2 score higher than Zutrix for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Zutrix also covers site audit and AI search visibility.
At a glance
| Whatsmyserp | Zutrix | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $19.99 per month for 200 keywords tracked daily, billed monthly | $19 per month for 250 keywords checked weekly, billed monthly |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Whatsmyserp | Zutrix Technologies LLC |
| Price read from | whatsmyserp.com | zutrix.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Whatsmyserp
- Only Google is tracked; the pricing page says Bing and Yahoo are on the roadmap.
- There is no free plan or trial, only a 30-day money-back guarantee on a new subscription, and plans are billed monthly.
- The largest plan stops at 1,000 keywords; bigger agency tiers are arranged by contacting the vendor.
- The homepage describes an API, but the pricing page lists it as coming soon on every plan.
Zutrix
- There is no free plan or free trial; Agency can be tried for 7 days for $7, and new subscriptions have a 7-day money-back guarantee.
- The headline prices are for weekly checks; daily checks cost more, from $29 for Starter to $599 for Enterprise.
- AI visibility is checked weekly on every plan, whatever the ranking frequency.
- White-label reports start at Agency; Starter allows 2 users and 100-page site audits.
Key features
Whatsmyserp
- Daily and on-demand tracking
- Positions update automatically every 24 hours with a full history kept, and any keyword can be refreshed by hand at no extra cost.
- Local tracking
- Pick a country's Google domain, search from an exact location, and include the Local Map Pack in the results, on desktop or mobile.
- White-label reports
- Instant or scheduled reports sent daily, weekly or monthly, with your own logo and brand colors, on every plan.
- Custom alerts
- Emails when rankings move in ways you set, so a drop or a jump is noticed on the day it happens.
- WMS Everywhere extension
- A free Chrome extension that adds search volume, cost per click and related keywords to Google results for 100+ countries.
- Free SERP checker
- Checks the top 100 Google results for several keywords by location and device, 10 checks a day without an account.
Zutrix
- Google rank tracking
- Checks the top 100 Google results (10 pages) weekly or daily, on mobile and desktop, in any country or city, with competitor tracking.
- AI Search Visibility
- Checks every tracked keyword weekly across eight AI models, among them Claude, GPT, Gemini and Llama, with a 0-100 score and sentiment.
- Keyword research
- Keyword suggestions with search volume, difficulty and competitor keywords, plus keywords pulled from Google Search Console.
- Backlink monitoring
- Tracks 10,000 to 150,000 backlinks by plan, with alerts for new and lost links and a disavow tool for toxic ones.
- Site audit
- More than 200 technical checks, Core Web Vitals monitoring and crawl error detection, from 100 to 750 pages per audit.
- Content editor and tracker
- Magic Content drafts and scores pages against those that rank; Content Tracker ties each page edit to ranking changes.
Plans
Whatsmyserp
Starter$19.99
per month for 200 keywords tracked daily, billed monthly
Unlimited domains and on-demand refreshes, 50,000 backlink rows, 100 keyword lookups a month, white-label reports and alerts.
Premium$29.99
per month for 500 keywords tracked daily, billed monthly
Everything in Starter with 75,000 backlink rows and 200 keyword lookups a month.
Professional$59.99
per month for 1,000 keywords tracked daily, billed monthly
Everything in Starter with 150,000 backlink rows and 300 keyword lookups a month. Larger agency tiers are arranged by contacting the vendor.
Zutrix
Starter$19
per month for 250 keywords checked weekly, billed monthly
2 users, unlimited projects, AI visibility, 5 content editor credits, 10,000 backlinks and 100-page audits. Daily checks: $29 a month.
Pro$49
per month for 1,000 keywords checked weekly, billed monthly
3 users, custom reports, alerts, public live links and 25,000 backlinks. Daily checks: $89 a month.
Agency$89
per month for 2,500 keywords checked weekly, billed monthly
10 users, white label, embeddable widgets, 75,000 backlinks and 500-page audits. Daily checks: $149 a month.
Enterprise$149
per month for 10,000 keywords checked weekly, billed monthly
20 users, a dedicated SEO expert, priority support, advanced API access and 150,000 backlinks. Daily checks: $599 a month.
Ways to pay less
Whatsmyserp
No public discounts listed.
Zutrix
- Annual discount
Save with yearly billing
Zutrix's pricing page advertises 20% off for yearly billing; its price data puts Starter with weekly checks at $190 a year instead of $19 a month.
- Other savings
Agency plan for 7 days for $7
Zutrix's pricing page offers a 7-day trial of the Agency plan for $7.
Common questions
Which is cheaper, Whatsmyserp or Zutrix?
As of Oct 23, 2026, Zutrix is cheaper to start with: $19 a month, against $19.99 a month for Whatsmyserp. Whatsmyserp starts at $19.99 per month for 200 keywords tracked daily, billed monthly, and Zutrix starts at $19 per month for 250 keywords checked weekly, billed monthly.
Which has a free plan, Whatsmyserp or Zutrix?
As of Oct 23, 2026, neither Whatsmyserp nor Zutrix has a free plan.
Which platforms do Whatsmyserp and Zutrix run on?
As of Oct 23, 2026, only Whatsmyserp lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.