SerpWatch vs Whatsmyserp (2026): which should you pick?
As of Oct 23, 2026, SerpWatch grades higher than Whatsmyserp: 2.2 against 1.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
SerpWatch grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
SerpWatch
Rank tracker with hourly checks, client portals and Zapier alerts
Whatsmyserp
Low-cost daily Google rank tracker with unlimited manual refreshes
Which one is for you
Pick SerpWatch if
- Fits if a few terms need checking every hour, not once a day
- Works for small agencies that want white-label client portals, which start at Growth for $59 a month
Look elsewhere if
- Skip it if AI Overviews or chatbot answers matter, as its pages don't mention them
- Tight if you're on Starter, which allows one member, daily checks only and no client portals
- Watch out: plans count checks, so a keyword checked hourly uses 24 of them a day
- Pricey if you pay monthly, at $49 for Starter against $29 on a yearly plan
- Watch out: a white-label domain set up through cPanel costs $50 once, and there's no desktop or phone app
Pick Whatsmyserp if
- Fits if you refresh rankings by hand a lot and don't want to pay per refresh
- Works for local businesses that need map pack and city-level Google results
Look elsewhere if
- Not for you if you want to try it first, as there's no free plan or trial, just a 30-day money-back guarantee
- Skip it if you track Bing or Yahoo, since it covers only Google and those are still on the roadmap
- Too light for agencies past 1,000 keywords, where you have to ask for a custom tier
- Watch out: the homepage describes an API, but the pricing page lists it as coming soon on every plan
- Tight if you need keyword research too, as plans include just 100 to 300 lookups a month
How we grade them
| 2.2GPASerpWatchFair | 1.6GPAWhatsmyserpWeak | |
|---|---|---|
| Value for money | CStarter is $29 a month for 250 daily keywords on yearly billing, which gives five months free; it's $49 paid monthly. That's in the middle of what rank trackers charge, and Starter is daily checks only for one person. | CStarter is $19.99 a month for 200 daily keywords, right at the category's middle, with unlimited domains and refreshes, white-label reports and some backlink rows. 500 keywords is $29.99. Plans are billed monthly only. |
| Free plan and trial | CNo free plan, but a free trial with no card needed, which the help center puts at 15 days. | FNothing free on the tracker itself: no free plan and no trial, just a 30-day money-back guarantee, which isn't the same. There's a free SERP checker and a Chrome extension, but neither keeps a history of your rankings. |
| Features | CGoogle, Bing, Yahoo, YouTube and Google My Business on mobile and desktop, hourly checks from Growth, rule-based alerts, client portals, keyword research and a backlink checker. The gap its own pages leave: nothing on AI Overviews or AI chat answers. | CDaily tracking with unlimited manual refreshes, city-level and map pack results, white-label reports, alerts, backlink rows and keyword lookups. The gaps are on the listing: Google only, with Bing and Yahoo on the roadmap, and plans stop at 1,000 keywords. |
| Ease of use | CNo rating on record. Plans count checks rather than keywords, so a keyword checked hourly eats 24 a day, and you'll want to plan schedules and alert rules before it's useful. | CNo rating on record. There's little to configure, but you still add domains, keywords and locations before it tells you anything. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Google Analytics, Search Console, Slack and Zapier, and has an API. | CWeb plus a Chrome extension, linked only to Google Analytics. The homepage talks about an API, but the pricing page lists it as coming soon on every plan, so there's little to connect it to. |
| Best for | hourly rank checks and alerts into Slack or Zapier | daily Google tracking with manual refreshes |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SerpWatch and Whatsmyserp. How we grade
Price against what you get
SerpWatch starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. Whatsmyserp starts at $19.99 a month and scores 2.0.
SerpWatch scores higher, and starts $9.01 a month higher: the question is whether the extra is worth that to you. Of the other rank trackers on the chart, 4 score higher than SerpWatch for less, and 12 score higher than Whatsmyserp for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| SerpWatch | Whatsmyserp | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $29 per month for 250 daily keywords, billed annually ($49 billed monthly) | $19.99 per month for 200 keywords tracked daily, billed monthly |
| Free plan | None | None |
| Free trial | Free trial with no credit card needed; the help center gives it as 15 days | None listed |
| Web | ||
| Browser extension | ||
| Made by | SerpWatch | Whatsmyserp |
| Price read from | serpwatch.io | whatsmyserp.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
SerpWatch
- Plans count keyword checks, not keywords: checking a keyword hourly uses 24 checks a day from the monthly allowance.
- Starter is limited to daily checks, one member and no client portals; white-label portals start at Growth.
- Setting up a white-label domain through cPanel costs $50 once; Cloudflare setup is free.
- Its pages do not mention tracking AI Overviews or AI chat answers.
Whatsmyserp
- Only Google is tracked; the pricing page says Bing and Yahoo are on the roadmap.
- There is no free plan or trial, only a 30-day money-back guarantee on a new subscription, and plans are billed monthly.
- The largest plan stops at 1,000 keywords; bigger agency tiers are arranged by contacting the vendor.
- The homepage describes an API, but the pricing page lists it as coming soon on every plan.
Key features
SerpWatch
- Multi-engine rank tracking
- Tracks Google, Bing, Yahoo and YouTube on mobile and desktop indexes, with local and Google My Business rankings and SERP features.
- Hourly checks
- Rankings refresh daily by default; Growth and Premium can check every 12, 6, 4, 2 or 1 hours, each check using the monthly allowance.
- Rule-based alerts
- Notifications by email, Slack or push for set changes, such as new all-time highs or featured snippets, and Zapier actions on ranking moves.
- Client portals and reports
- White-label client portals on your own domain, scheduled reports and moderated client access from the Growth plan.
- Research tools
- Keyword research, a backlink checker with referring-domain history, a website checker and an AI content tool, each with monthly limits.
- Charts and screenshots
- Ranking history, weighted ranking, revenue and SERP feature charts with Google updates marked, and SERP screenshots for the last 10 days.
Whatsmyserp
- Daily and on-demand tracking
- Positions update automatically every 24 hours with a full history kept, and any keyword can be refreshed by hand at no extra cost.
- Local tracking
- Pick a country's Google domain, search from an exact location, and include the Local Map Pack in the results, on desktop or mobile.
- White-label reports
- Instant or scheduled reports sent daily, weekly or monthly, with your own logo and brand colors, on every plan.
- Custom alerts
- Emails when rankings move in ways you set, so a drop or a jump is noticed on the day it happens.
- WMS Everywhere extension
- A free Chrome extension that adds search volume, cost per click and related keywords to Google results for 100+ countries.
- Free SERP checker
- Checks the top 100 Google results for several keywords by location and device, 10 checks a day without an account.
Plans
SerpWatch
Starter$29
per month for 250 daily keywords, billed annually ($49 monthly)
7,500 keyword checks a month, daily checks only, 1 member and no client portals, plus keyword research, backlink, content and site checks.
Growth$59
per month for 750 daily keywords, billed annually ($99 monthly)
22,500 checks a month, schedules from hourly to weekly, 3 members and 3 white-label client portals.
Premium$199
per month for 2,500 daily keywords, billed annually ($349 monthly)
75,000 checks a month, hourly to monthly schedules, 10 members and 10 client portals, top 10 competitors, a global map view and data migration.
Whatsmyserp
Starter$19.99
per month for 200 keywords tracked daily, billed monthly
Unlimited domains and on-demand refreshes, 50,000 backlink rows, 100 keyword lookups a month, white-label reports and alerts.
Premium$29.99
per month for 500 keywords tracked daily, billed monthly
Everything in Starter with 75,000 backlink rows and 200 keyword lookups a month.
Professional$59.99
per month for 1,000 keywords tracked daily, billed monthly
Everything in Starter with 150,000 backlink rows and 300 keyword lookups a month. Larger agency tiers are arranged by contacting the vendor.
Ways to pay less
SerpWatch
- Annual discount
Five months free with annual billing
SerpWatch's pricing page gives five months free on an annual plan: Starter is $29 a month billed annually instead of $49 monthly.
Whatsmyserp
No public discounts listed.
Common questions
Which is cheaper, SerpWatch or Whatsmyserp?
As of Oct 23, 2026, Whatsmyserp is cheaper to start with: $19.99 a month, against $29 a month for SerpWatch. SerpWatch starts at $29 per month for 250 daily keywords, billed annually ($49 billed monthly), and Whatsmyserp starts at $19.99 per month for 200 keywords tracked daily, billed monthly.
Which has a free plan, SerpWatch or Whatsmyserp?
As of Oct 23, 2026, neither SerpWatch nor Whatsmyserp has a free plan. SerpWatch has a free trial.
Which platforms do SerpWatch and Whatsmyserp run on?
As of Oct 23, 2026, only Whatsmyserp lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.