Pro Rank Tracker vs Whatsmyserp (2026): which should you pick?
As of Oct 24, 2026, we pick Pro Rank Tracker: it is third in our ranking of rank trackers, and it grades higher too, 2.4 against 1.6.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Pro Rank Tracker grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Pro Rank Tracker
Daily top-100 rank tracker for Google, Maps, YouTube and AI answers
Whatsmyserp
Low-cost daily Google rank tracker with unlimited manual refreshes
Which one is for you
Pick Pro Rank Tracker if
- Fits if you send clients ranking reports under your own brand
- Works for local work that means checking Google Maps and the 3-pack every day
Look elsewhere if
- Tight if you track many places and devices, since each combination is another term, and AI prompts count twice
- Pricey if you need the API, on-demand updates or unlimited users, as they start at $179 a month
- Skip it if you might cancel early, as payment is upfront with no prorated refunds
- Watch out: Looker Studio and the branded MyRanks client app start at Pro, $134 a month yearly
- Watch out: you can only sign up on the website, as the mobile apps don't allow it
Pick Whatsmyserp if
- Fits if you refresh rankings by hand a lot and don't want to pay per refresh
- Works for local businesses that need map pack and city-level Google results
Look elsewhere if
- Not for you if you want to try it first, as there's no free plan or trial, just a 30-day money-back guarantee
- Skip it if you track Bing or Yahoo, since it covers only Google and those are still on the roadmap
- Too light for agencies past 1,000 keywords, where you have to ask for a custom tier
- Watch out: the homepage describes an API, but the pricing page lists it as coming soon on every plan
- Tight if you need keyword research too, as plans include just 100 to 300 lookups a month
How we grade them
| 2.4GPAPro Rank TrackerFair | 1.6GPAWhatsmyserpWeak | |
|---|---|---|
| Value for money | CStarter is $89 a month for 1,000 terms on yearly billing, $99 monthly. That's in the dearer part of what rank trackers charge, short of the dearest tenth, and it covers Maps and AI tracking too. The API waits on Agency at $179. | CStarter is $19.99 a month for 200 daily keywords, right at the category's middle, with unlimited domains and refreshes, white-label reports and some backlink rows. 500 keywords is $29.99. Plans are billed monthly only. |
| Free plan and trial | CNo free plan, but a 7-day trial tracking 100 terms with every premium feature on, and no card needed. | FNothing free on the tracker itself: no free plan and no trial, just a 30-day money-back guarantee, which isn't the same. There's a free SERP checker and a Chrome extension, but neither keeps a history of your rankings. |
| Features | BDaily top-100 Google tracking anywhere, local 3-pack and Maps positions, YouTube, AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, Perplexity and Grok, plus scheduled and white-label reports. It covers the whole job. | CDaily tracking with unlimited manual refreshes, city-level and map pack results, white-label reports, alerts, backlink rows and keyword lookups. The gaps are on the listing: Google only, with Bing and Yahoo on the roadmap, and plans stop at 1,000 keywords. |
| Ease of use | CNo rating on record. You set up projects, places and devices, and you need to get your head round terms before you know what a plan holds. | CNo rating on record. There's little to configure, but you still add domains, keywords and locations before it tells you anything. |
| Platforms and integrations | BWeb, plus iPhone and Android apps on every plan, though you can only sign up on the website. Reports go to Looker Studio, Google Sheets, Google Drive and Dropbox, and the API starts at Agency. No desktop app. | CWeb plus a Chrome extension, linked only to Google Analytics. The homepage talks about an API, but the pricing page lists it as coming soon on every plan, so there's little to connect it to. |
| Best for | agencies tracking Google, Maps and AI answers daily | daily Google tracking with manual refreshes |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Pro Rank Tracker and Whatsmyserp. How we grade
Price against what you get
Pro Rank Tracker starts at $89 a month and scores 2.7 out of 4 on features, ease of use and platforms. Whatsmyserp starts at $19.99 a month and scores 2.0.
Pro Rank Tracker scores higher, and starts $69.01 a month higher: the question is whether the extra is worth that to you. Of the other rank trackers on the chart, none scores higher than Pro Rank Tracker for less, and 12 score higher than Whatsmyserp for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Pro Rank Tracker also covers AI search visibility.
- Whatsmyserp also covers backlink analysis.
At a glance
| Pro Rank Tracker | Whatsmyserp | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $89 per month for 1,000 terms, billed annually ($99 billed monthly) | $19.99 per month for 200 keywords tracked daily, billed monthly |
| Free plan | None | None |
| Free trial | 7-day free trial tracking 100 terms with all premium features, no credit card required | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Pro Rank Tracker | Whatsmyserp |
| Price read from | proranktracker.com | whatsmyserp.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Pro Rank Tracker
- Plans count terms: each keyword, URL, engine, location and device combination is one term, and each AI prompt uses two.
- API access, on-demand updates and unlimited users start at Agency; Pro allows 10 users.
- Payment is upfront for a month or a year, with no prorated refunds on cancelling or downgrading.
- Accounts can only be created on the website; the mobile apps do not allow sign-up.
Whatsmyserp
- Only Google is tracked; the pricing page says Bing and Yahoo are on the roadmap.
- There is no free plan or trial, only a 30-day money-back guarantee on a new subscription, and plans are billed monthly.
- The largest plan stops at 1,000 keywords; bigger agency tiers are arranged by contacting the vendor.
- The homepage describes an API, but the pricing page lists it as coming soon on every plan.
Key features
Pro Rank Tracker
- Daily top-100 tracking
- Google rankings to the top 100 every day on desktop and mobile, in any location and language, plus YouTube and Google video results.
- Local and Maps tracking
- Tracks Google Business Profile listings in the local 3-pack and in the top 100 Maps results.
- AI platform tracking
- Tracks prompts in Google AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, Perplexity and Grok; each prompt uses two terms.
- Reports and alerts
- Unlimited, scheduled and white-label reports, shared live reports and alerts, saved to Dropbox, Google Drive or Google Sheets.
- Mobile apps
- The PRT app for iOS and Android comes with every plan; MyRanks, a branded rankings app for clients, starts at Pro.
- Research tools
- Full top-100 SERPs for competitor analysis, ranking discovery, keyword suggestions, Google search volume and estimated YouTube volume.
Whatsmyserp
- Daily and on-demand tracking
- Positions update automatically every 24 hours with a full history kept, and any keyword can be refreshed by hand at no extra cost.
- Local tracking
- Pick a country's Google domain, search from an exact location, and include the Local Map Pack in the results, on desktop or mobile.
- White-label reports
- Instant or scheduled reports sent daily, weekly or monthly, with your own logo and brand colors, on every plan.
- Custom alerts
- Emails when rankings move in ways you set, so a drop or a jump is noticed on the day it happens.
- WMS Everywhere extension
- A free Chrome extension that adds search volume, cost per click and related keywords to Google results for 100+ countries.
- Free SERP checker
- Checks the top 100 Google results for several keywords by location and device, 10 checks a day without an account.
Plans
Pro Rank Tracker
Starter$89
per month for 1,000 terms, billed annually ($99 monthly)
Daily top-100 updates, local, mobile and Maps tracking, AI Overviews, AI Mode and other AI platforms, unlimited URLs and projects.
Pro$134
per month for 2,000 terms, billed annually ($149 monthly)
Adds Looker Studio, the MyRanks branded client app, 10 users, 10,000 instant checks and unlimited reports.
Agency$179
per month for 3,000 terms, billed annually ($199 monthly)
Adds API access, on-demand updates, unlimited users and a dedicated CSM. The price rises with terms: $494 a month at 10,000, billed annually.
CustomCustom
Above 20,000 terms, quoted on request.
Whatsmyserp
Starter$19.99
per month for 200 keywords tracked daily, billed monthly
Unlimited domains and on-demand refreshes, 50,000 backlink rows, 100 keyword lookups a month, white-label reports and alerts.
Premium$29.99
per month for 500 keywords tracked daily, billed monthly
Everything in Starter with 75,000 backlink rows and 200 keyword lookups a month.
Professional$59.99
per month for 1,000 keywords tracked daily, billed monthly
Everything in Starter with 150,000 backlink rows and 300 keyword lookups a month. Larger agency tiers are arranged by contacting the vendor.
Ways to pay less
Pro Rank Tracker
- Annual discount
10% off with annual billing
PRT's pricing page takes 10% off for annual billing: Starter is $89 a month instead of $99, and Agency at 3,000 terms is $179 instead of $199.
Whatsmyserp
No public discounts listed.
Common questions
Which is cheaper, Pro Rank Tracker or Whatsmyserp?
As of Oct 23, 2026, Whatsmyserp is cheaper to start with: $19.99 a month, against $89 a month for Pro Rank Tracker. Pro Rank Tracker starts at $89 per month for 1,000 terms, billed annually ($99 billed monthly), and Whatsmyserp starts at $19.99 per month for 200 keywords tracked daily, billed monthly.
Which has a free plan, Pro Rank Tracker or Whatsmyserp?
As of Oct 23, 2026, neither Pro Rank Tracker nor Whatsmyserp has a free plan. Pro Rank Tracker has a free trial.
Which platforms do Pro Rank Tracker and Whatsmyserp run on?
As of Oct 23, 2026, only Pro Rank Tracker lists iOS and Android apps and only Whatsmyserp lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.