Google Analytics pricing
Google Analytics has a free plan.
Plans and prices
- Starts at
- Not published
- Free plan
- The standard Google Analytics is free for sites and apps of any size, with reports, explorations, attribution and BigQuery export. User- and event-level data is kept for at most 14 months.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Google Analytics | $0 | Free: reports, explorations, attribution, predictive audiences, Google Ads and Search Console links, and BigQuery export. |
| Analytics 360 | Custom | Sold through sales: intraday data within an hour, sub-properties, roll-up reporting, higher limits, up to 50 months of data and SLAs. |
Read from marketingplatform.google.com on Oct 18, 2026. Prices change, so confirm with Google Analytics before you buy.
How Google Analytics's price compares
| Tool | Starts at | Free plan | |
|---|---|---|---|
| Google Analytics | Free plan | Yes | |
| Matomo | $26 per month for up to 50,000 hits, billed monthly (Cloud Business) | Yes | Compare |
| Plausible | $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly) | Yes | Compare |
| Fathom Analytics | $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly) | No | Compare |
| Microsoft Clarity | Free | Yes | Compare |
| Amplitude | $900 per year for up to 3M events a month (Plus; the first 2M are free) | Yes | Compare |
Each price is the vendor’s own, with its billing basis as stated. Check dates are on each tool’s page.
Google Analytics pricing questions
Is Google Analytics free?
Google Analytics has a free plan. The standard Google Analytics is free for sites and apps of any size, with reports, explorations, attribution and BigQuery export. User- and event-level data is kept for at most 14 months.
How much does Google Analytics cost?
Google Analytics lists 2 plans. Google Analytics: $0. Analytics 360: custom pricing. Prices were read from marketingplatform.google.com on Oct 18, 2026.
Does Google Analytics have a free trial?
No free trial was listed on marketingplatform.google.com when it was checked on Oct 18, 2026.
When were Google Analytics's prices last checked?
On Oct 18, 2026, against marketingplatform.google.com. Vendors change prices without notice, so confirm on their site before you buy.