The SegMetrics Insider’s Guide
Everything we know about SegMetrics in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SegMetrics
The Insider’s Guide
Funnel and lifetime-value attribution tied to individual contacts
Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from SegMetrics’s own pages.
Made by SegMetrics · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SegMetrics’s own pages, its app-store listings and our grades. Every fact in it is on SegMetrics’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 10 of the 56 other marketing reporting and call tracking tools we grade
SegMetrics connects ad, email, CRM and payment tools to follow each contact from first click to purchase. Reports show attribution, lifetime value, segments and contact journeys, with pre-built dashboards for coaches, info-product sellers, ecommerce, SaaS and agencies. Pricing follows the number of active contacts.
To get you started, here are 9 things to know about SegMetrics, taken from its own pages and our grades.
You connect ad, email, CRM and payment accounts before data shows.
- 1
Best for following each contact from click to sale
SegMetrics connects ad, email, CRM and payment tools to follow each contact from first click to purchase.
- 2
Paid plans start at $57 a month
As its pricing page puts it: $57 per month for up to 10,000 active contacts, billed monthly.
- 3
You can try it first
14-day free trial on every plan
- 4
It runs on Web
Web.
- 5
Contact journey reporting
Shows each step a contact takes from click to sale; included from Grow.
- 6
Lifetime value attribution
Ties attribution, engagement and lifetime value together across the customer journey, with switchable attribution models.
- 7
Data Explorer and segments
Slice data in real time and build segments on properties or actions; multi-segment analysis compares two factors.
- 8
A 1.8 GPA, above 10 of 56
That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of SegMetrics you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
SegMetrics at a glance
- Pricing
- Free trial, from $57 per month for up to 10,000 active contacts, billed monthly
- Free plan
- No
- Free trial
- 14-day free trial on every plan
- Runs on
- Web
- Made by
- SegMetrics
- Category
- Marketing Reports & Call Tracking
- Our grade
- 1.8 GPA, weak
The report card
Best for following each contact from click to sale
SegMetrics connects ad, email, CRM and payment tools to follow each contact from first click to purchase. But the useful reports sit above Launch at $57, with journeys on Grow at $197, and prices rise with active contacts above 10,000.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Launch is $57 a month, but contact journeys and segmentation start on Grow at $197, and the category's dearer quarter starts at $127. |
| Free plan and trial | D | 14-day free trial on every plan; the pages read don't say whether a card is needed, and there is no free plan. |
| Features | C | Attribution, lifetime value, segments and an AI analyst. The listing shows gaps: journey reporting is not on Launch, and server-side tracking and data APIs are Scale only. |
| Ease of use | C | No store rating on record. You connect ad, email, CRM and payment accounts before data shows. |
| Platforms and integrations | B | Web product listing 100+ integrations and a data API on Scale. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SegMetrics is for
- Fits if you sell coaching, courses or products and want revenue tied to each contact
- Works for businesses with under 10,000 active contacts
Who it is not for
- Skip it if you want customer journeys on a low budget, as they start on Grow at $197
- Pricey if your list is over 10,000 active contacts, since price rises with it
- Not for you if you need server-side tracking or the data APIs without paying for Scale at $397
- Watch out: annual billing is advertised as 2 months free, but its price wasn't shown
Good to know
Good for
- Coaches, course sellers and info-product businesses with long nurture sequences
- Agencies reporting funnel results to clients
Worth knowing
- Price is set by active contacts, so a list above 10,000 costs more than the headline figures.
- Contact journey reporting, advanced segmentation and the ad conversion feeder are not on Launch.
- Server-side tracking and the data APIs are listed only on Scale.
- Annual billing is advertised as 2 months free, but its price was not shown in the default view.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$57
A month to start
SegMetrics is a paid product with a free trial, starting at $57 per month for up to 10,000 active contacts, billed monthly.
Launch
$57
per month for up to 10,000 active contacts, billed monthly
Full-funnel analytics, essentials reporting, 100+ integrations, unlimited users and LTV tracking. The price rises with active contacts.
Grow
$197
per month for up to 10,000 active contacts, billed monthly
Adds advanced reporting, customer journey tracking, ad conversion feeder, advanced segmentation and 1-on-1 onboarding.
Scale
$397
per month for up to 10,000 active contacts, billed monthly
Adds advanced data APIs, unlimited custom dashboards, server-side tracking, multi-currency conversion and a dedicated account manager.
Enterprise
Custom
For companies over $10M a year in revenue; book a demo for pricing.
Trying it first
14-day free trial on every plan
Read from segmetrics.io on Nov 13, 2026.
Ways to pay less
Annual discount
2 months free with annual billing
The pricing page's Monthly/Annual toggle advertises 2 months free on annual billing.
Stated on segmetrics.io
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Funnel and lifetime-value attribution tied to individual contacts. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, dashboards, web analytics.
Attribution, lifetime value, segments and an AI analyst.
- Contact journey reporting
- Shows each step a contact takes from click to sale; included from Grow.
- Lifetime value attribution
- Ties attribution, engagement and lifetime value together across the customer journey, with switchable attribution models.
- Data Explorer and segments
- Slice data in real time and build segments on properties or actions; multi-segment analysis compares two factors.
- AI Analyst
- Ask questions about your marketing data in plain language.
- Conversion feeder
- Sends purchase conversions back to ad platforms; listed from the Grow plan.
- Server-side tracking
- Hosts the tracking pixel on your own domain to reduce ad-blocker loss; listed on Scale.
Where it runs
- Web
What it works with
Its own pages name no integrations.
SegMetrics is made by SegMetrics.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
10/56
Other marketing reporting and call tracking tools it is graded above
SegMetrics's GPA of 1.8 is higher than 10 of the 56 other marketing reporting and call tracking tools we grade, and level with 15.
It stands best on platforms and integrations (B, above 6 of 56) and worst on value for money (D, above 1).
Its paid plans start at $57 a month, against a middle price of $50 for the category: 23 of the 44 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 57 marketing reporting and call tracking tools we grade, cut by the letter each got. SegMetrics’s own letter is outlined.
- DValue for moneyAbove 1 of 56
- DFree plan and trialAbove 22 of 56
- CFeaturesAbove 2 of 56
- CEase of useAbove 0 of 56
- BPlatforms and integrationsAbove 6 of 56
Price against what you get
Each dot is one of 45 marketing reporting and call tracking tools. Further left costs less; higher up scores better on features, ease of use and platforms. SegMetrics is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of SegMetrics you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 31 of the 56 other marketing reporting and call tracking tools grade higher. It costs $684 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- Connections that pull numbers from dozens of other services.
- An API that other software can build on.
- AI features, unless you pay a model provider for each request yourself.
- People on the other end: coaches. No app builder makes those.
What this rests on. SegMetrics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Ruler Analytics, Wicked Reports, Hyros, Cometly and Attribution App
The 5 tools SegMetrics is most often weighed against, with where each one differs from it.
- 1.8GPA
Ruler Analytics
From $360/mo
Multi-touch attribution tying calls, forms and CRM revenue to ads.
- SegMetrics also covers dashboards and web analytics.
- Ruler Analytics also covers call tracking.
- 1.8GPA
Wicked Reports
From $499/mo
Ad attribution and customer lifetime value for e-commerce.
- SegMetrics also covers web analytics.
- 1.8GPA
Hyros
From $230/mo
Ad tracking and attribution priced by tracked revenue.
- SegMetrics also covers web analytics.
- 1.8GPA
Cometly
Paid
Ad attribution that ties spend to pipeline and revenue.
- SegMetrics also covers web analytics.
- 1.8GPA
Attribution App
Free trial · from $199/mo
Multi-touch marketing attribution with an AI assistant link.
- SegMetrics also covers dashboards.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SegMetrics free?
No, SegMetrics is a paid product, but you can try it first. 14-day free trial on every plan.
How much does SegMetrics cost?
SegMetrics lists 4 plans. Launch: $57 per month for up to 10,000 active contacts, billed monthly.
What platforms does SegMetrics work on?
SegMetrics is available on Web.
Does SegMetrics offer any discounts?
SegMetrics publicly lists the following: 2 months free with annual billing.
Does SegMetrics have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. SegMetrics is listed for Web.
Does SegMetrics have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. SegMetrics is listed for Web.
Is SegMetrics open source?
SegMetrics is not described as open source on its own site, as read on Nov 13, 2026.
Does SegMetrics have an API?
Yes. SegMetrics offers a public API, according to its own site.
Who makes SegMetrics?
SegMetrics is made by a company of the same name.
What are the alternatives to SegMetrics?
The closest alternatives to SegMetrics in our directory are Ruler Analytics, Wicked Reports, Hyros, Cometly and Attribution App.
How does SegMetrics compare with other marketing reporting and call tracking tools?
SegMetrics's GPA of 1.8 is higher than 10 of the 56 other marketing reporting and call tracking tools we grade, and level with 15.
Is SegMetrics good value for money?
ToolGPA grades SegMetrics D for value for money. Its paid plans start at $57 a month, against a middle price of $50 for the category: 23 of the 44 others that charge start lower.
Could I make my own version of SegMetrics?
The plain part of SegMetrics you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from SegMetrics’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from SegMetrics's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SegMetrics. Prices change, so check segmetrics.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SegMetrics, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/segmetrics
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SegMetrics: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/segmetrics
Know someone choosing between marketing reporting and call tracking tools?
Send them this guide: toolgpa.com/tools/segmetrics/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded marketing reporting and call tracking tools after SegMetrics, each with an Insider's Guide of its own.
- Marketing Reports & Call Tracking Insider's GuideEvery one of the 57 marketing reporting and call tracking tools we grade, compared
- Data Studio Insider's GuideGoogle's free report and dashboard builder, formerly Looker Studio3.0 GPA
- AgencyAnalytics Insider's GuideWhite-labeled client reporting dashboards for marketing agencies2.6 GPA
- CallRail Insider's GuideCall tracking and attribution that ties phone leads to campaigns2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SegMetrics’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. SegMetrics is a trademark of its owner, and this guide is not made, paid for or approved by SegMetrics. Prices and plans change: check segmetrics.io before you buy.