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The SurveySparrow Insider’s Guide

Everything we know about SurveySparrow in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPAOctober 2026

SurveySparrow

The Insider’s Guide

Chat-style survey and customer feedback platform with AI analysis

SurveySparrow, as pictured on surveysparrow.com

Every plan, grade, refund rule and rival among form and survey tools, read from SurveySparrow’s own pages.

Made by SurveySparrow Inc. · checked Oct 6, 2026 · toolgpa.com

2.4GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from SurveySparrow’s own pages, its app-store listings and our grades. Every fact in it is on SurveySparrow’s page too, where it is kept up to date. Checked Oct 6, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.4

GPA, above 6 of the 30 other form and survey tools we grade

SurveySparrow is a survey and customer feedback platform built around chat-style surveys modeled on a messaging conversation. It also builds classic and single-page surveys and forms, sends them by link, email, Slack or Microsoft Teams, and reports on the answers. Separate modules, priced apart from the survey plans, cover NPS, CSAT and CES programs, market research, review monitoring and 360 assessments.

To get you started, here are 9 things to know about SurveySparrow, taken from its own pages and our grades.

No store rating on record, and there's a survey to build and a plan's worth of gating to learn around before it does much.
From our grade for ease of use
  1. 1

    Best for surveys that feel like a chat

    SurveySparrow makes surveys that read like a text conversation, with phone apps and AI that groups feedback into themes.

  2. 2

    Paid plans start at $19 a month

    As its pricing page puts it: $19 per month, billed yearly ($39 per month billed quarterly).

  3. 3

    There is a free plan

    1 user, 3 active surveys, 10 questions per survey, 75 responses per quarter, 1,000 contacts and 200 emails. No display or skip logic, web embed or API access.

  4. 4

    It runs on 3 platforms

    Web, iOS and Android.

  5. 5

    Chat, classic and single-page surveys

    Every plan can build a survey as a chat-style conversation, a classic survey or a single page, starting from more than 1,000 templates.

  6. 6

    Logic and question types

    Display and skip logic start on Basic. Matrix, rank order and constant sum questions need Business, and heatmap questions are Enterprise only.

  7. 7

    Distribution channels

    Share by link, email, Slack or Microsoft Teams on any plan. Web embeds and QR codes start on Basic; SMS, WhatsApp and the mobile SDK are Enterprise.

  8. 8

    A 2.4 GPA, above 6 of 30

    That is against the other form and survey tools we grade, on value, the free plan, features, ease of use and platforms.

  9. 9

    Keep it

    To replace SurveySparrow you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.

SurveySparrow at a glance

Pricing
Free plan, from $19 per month, billed yearly ($39 per month billed quarterly)
Free plan
Yes
Free trial
14-day trial of the Business plan features, no credit card, limited to 50 responses
Runs on
Web, iOS, Android
Made by
SurveySparrow Inc., since 2017
Category
Forms & Surveys
Our grade
2.4 GPA, fair

The report card

Best for surveys that feel like a chat

SurveySparrow makes surveys that read like a text conversation, with phone apps and AI that groups feedback into themes. Basic is $19 a month billed yearly for 1 user and 2,500 responses a year, and there's no month-to-month billing. The free plan stops at 75 responses a quarter with no skip logic, extra users are $49 each, and branding, matrix questions and webhooks wait for Business at $79.

ToolGPA report cardSurveySparrowGraded Oct 10, 2026
SubjectGradeComment
Value for moneyC$19 a month billed yearly is a little under this category's $24 middle, and it brings logic, web embeds and payment questions, but only 1 user and 2,500 responses a year. Branding and webhooks mean Business at $79, extra people $49 each, and there's no monthly billing.
Free plan and trialCThe free plan is one of the tightest here: 1 user, 3 active surveys, 10 questions each and 75 responses a quarter, with no skip logic and no web embed. The 14-day trial of Business features needs no card but stops at 50 responses.
FeaturesBIt covers the whole job: chat-style, classic or single-page surveys from 1,000-plus templates, sent by link, email, Slack or Teams, with workflows that turn feedback into tickets from Business, and AI that asks follow-ups and sorts answers into themes.
Ease of useCNo store rating on record, and there's a survey to build and a plan's worth of gating to learn around before it does much. The 1,000-plus templates mean you rarely start from nothing.
Platforms and integrationsBWeb plus the SurveySparrow Go app on both phones, which doubles as an offline kiosk, with Slack, Teams, Zapier, Google Sheets, HubSpot and Zendesk wired in. No desktop app, and API access isn't on the free plan.
Grade point averageFair, out of 4.02.4

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who SurveySparrow is for

  • Fits if you want a survey that reads like a chat rather than a form
  • Works for customer experience teams running NPS, CSAT and CES surveys

Who it is not for

  • Tight if you stay free: 1 user, 3 active surveys, 10 questions each, 75 responses a quarter and no skip logic or embed
  • Pricey if you add people, as Basic and Starter cover 1 user and extra users are $49 each a month
  • Pricey if you want your own branding, matrix questions or webhooks, which start at Business at $79 a month billed yearly
  • Not for you if you want to pay month by month, since billing is quarterly or yearly only
  • Watch out: custom CSS, offline mode, SMS, WhatsApp and Salesforce need Enterprise, and the trial stops at 50 responses

Good to know

Good for

  • Teams that want surveys presented as a chat conversation
  • Customer experience teams running NPS, CSAT and CES surveys
  • Solo users who need a few thousand responses a year

Worth knowing

  • The free plan stops at 75 responses per quarter, 3 active surveys and 10 questions per survey, with no display or skip logic.
  • Plans are billed quarterly or yearly; the pricing page offers no month-to-month billing.
  • Basic and Starter include 1 user and Business 3; additional users are a $49 per user / month add-on.
  • Custom branding and webhooks start at Business; custom CSS, offline mode, SMS, WhatsApp and Salesforce need Enterprise.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$19

A month to start. There is a free plan too

SurveySparrow has a free plan. Paid plans start at $19 per month, billed yearly ($39 per month billed quarterly).

  • Free

    $0

    1 user, 3 active surveys, 10 questions per survey and 75 responses per quarter, shared by link, email, Slack or Microsoft Teams.

  • Basic

    $19

    per month, billed yearly; $39 per month billed quarterly

    1 user and 2,500 responses a year (600 a quarter on quarterly billing), with display and skip logic, web embed, QR codes and payment questions.

  • Starter

    $39

    per month, billed yearly; $59 per month billed quarterly

    1 user and 15,000 responses a year (3,600 a quarter on quarterly billing), plus email embed, manual translation, redirects and HubSpot.

  • Business

    $79

    per month, billed yearly; $149 per month billed quarterly

    3 users and 36,000 responses a year (9,000 a quarter on quarterly billing), plus custom branding, matrix questions, custom workflows and webhooks.

  • Enterprise

    Custom

    3 or more users with custom limits, custom CSS, auto-translation, offline mode, SMS and WhatsApp distribution, audit logs and HIPAA compliance.

The free plan

1 user, 3 active surveys, 10 questions per survey, 75 responses per quarter, 1,000 contacts and 200 emails. No display or skip logic, web embed or API access.

Trying it first

14-day trial of the Business plan features, no credit card, limited to 50 responses

Read from surveysparrow.com on Oct 6, 2026.

Ways to pay less

  • Annual discount

    Lower monthly rate with yearly billing

    Billed yearly, Basic is $19 per month against $39 billed quarterly, Starter $39 against $59 and Business $79 against $149. Response allowances differ between the two terms.

    Stated on surveysparrow.com

  • Other savings

    CX Day Sale: 25% off yearly Starter and Business

    The pricing page shows the yearly Starter and Business prices reduced by 25% during a CX Day Sale. The page's sale data gives an end date of October 9, 2026.

    Stated on surveysparrow.com

  • Startups

    $2,000 of credit for $500 for startups

    Registered startups up to two years old with 50 or fewer employees can buy $2,000 of credit for $500. Credits expire after 18 months and do not cover Enterprise plans.

    Stated on surveysparrow.com

  • Education

    50% off for students

    The pricing page advertises 50% off for students under SurveySparrow for Education, arranged by contacting the company.

    Stated on surveysparrow.com

  • Nonprofit

    15% off for NGOs

    The pricing page advertises 15% off for non-profit organizations, arranged by contacting the company.

    Stated on surveysparrow.com

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

3

Places it runs: Web, iOS and Android

Chat-style survey and customer feedback platform with AI analysis. Here is what it does, as its own site describes it, and what it covers: public API, AI features, templates, workflow automation, forms, surveys, reports.

No desktop app, and API access isn't on the free plan.
From our grade for platforms and integrations
Chat, classic and single-page surveys
Every plan can build a survey as a chat-style conversation, a classic survey or a single page, starting from more than 1,000 templates.
Logic and question types
Display and skip logic start on Basic. Matrix, rank order and constant sum questions need Business, and heatmap questions are Enterprise only.
Distribution channels
Share by link, email, Slack or Microsoft Teams on any plan. Web embeds and QR codes start on Basic; SMS, WhatsApp and the mobile SDK are Enterprise.
Workflows and ticketing
From Business, custom workflows and webhooks act on responses, and feedback can be turned into tickets with assignment rules and SLA settings.
AI follow-ups and analysis
Echo agents ask respondents follow-up questions, and CogniVue groups feedback into themes and sentiment. Key driver analysis is listed under Enterprise.
SurveySparrow Go mobile app
A companion app for Android and iOS that creates, shares and tracks surveys from a phone and can run as an offline survey kiosk.

Where it runs

  • Web
  • iOS
  • Android

What it works with

  • Slack
  • Microsoft Teams
  • Zapier
  • Google Sheets
  • HubSpot
  • Zendesk
  • Salesforce
  • Stripe

SurveySparrow is made by SurveySparrow Inc., and has been around since 2017.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

6/30

Other form and survey tools it is graded above

SurveySparrow's GPA of 2.4 is higher than 6 of the 30 other form and survey tools we grade, and level with 12.

It stands best on features (B, above 9 of 30) and worst on ease of use (C, above 0).

Its paid plans start at $19 a month, against a middle price of $21 for the category: 11 of the 30 others that charge start lower.

On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

Each grade against the category

Every bar is all 31 form and survey tools we grade, cut by the letter each got. SurveySparrow’s own letter is outlined.

  • CValue for moneyAbove 7 of 30
  • CFree plan and trialAbove 1 of 30
  • BFeaturesAbove 9 of 30
  • CEase of useAbove 0 of 30
  • BPlatforms and integrationsAbove 4 of 30

Price against what you get

Each dot is one of 31 form and survey tools. Further left costs less; higher up scores better on features, ease of use and platforms. SurveySparrow is the marked dot.

C2.0B3.0A4.0$2$5$10$20$50$100More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessSurveySparrowJotformZoho FormsGoogle FormsGravity FormsTally

What paid plans start at, a month (each step along is roughly double) →

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

To replace SurveySparrow you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.

That makes this kind of software worth paying for, not this one in particular: 12 of the 30 other form and survey tools grade higher. It costs $228 a year.

What you could make

  • Surveys, forms, templates and reports: an app builder makes these well.

What you could not

  • Connections to other products, each kept working as those products change.
  • A real app for iOS and Android. Something home-made would be a web page.
  • AI features, unless you pay a model provider for each request yourself.
  • The depth: we grade its features B, which means it covers the whole job.

What this rests on. SurveySparrow’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

SurveyMonkey, Typeform, Alchemer, QuestionPro and Zoho Survey

The 5 tools SurveySparrow is most often weighed against, with where each one differs from it.

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

16

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is SurveySparrow free?

SurveySparrow has a free plan. 1 user, 3 active surveys, 10 questions per survey, 75 responses per quarter, 1,000 contacts and 200 emails.

How much does SurveySparrow cost?

SurveySparrow lists 5 plans. Free: $0.

What platforms does SurveySparrow work on?

SurveySparrow is available on Web, iOS and Android.

Does SurveySparrow offer any discounts?

SurveySparrow publicly lists the following: Lower monthly rate with yearly billing; CX Day Sale: 25% off yearly Starter and Business; $2,000 of credit for $500 for startups; 50% off for students; 15% off for NGOs.

Does SurveySparrow have a Windows app?

No Windows app was listed when its pages were read on Oct 6, 2026. SurveySparrow is listed for Web, iOS and Android.

Does SurveySparrow have a macOS app?

No macOS app was listed when its pages were read on Oct 6, 2026. SurveySparrow is listed for Web, iOS and Android.

Is SurveySparrow open source?

SurveySparrow is not described as open source on its own site, as read on Oct 6, 2026.

Does SurveySparrow have an API?

Yes. SurveySparrow offers a public API, according to its own site.

What does SurveySparrow integrate with?

SurveySparrow's listing names Slack, Microsoft Teams, Zapier, Google Sheets, HubSpot, Zendesk, Salesforce and Stripe.

Does SurveySparrow have a student discount?

50% off for students. The pricing page advertises 50% off for students under SurveySparrow for Education, arranged by contacting the company.

Does SurveySparrow have a free trial?

Yes. 14-day trial of the Business plan features, no credit card, limited to 50 responses.

Who makes SurveySparrow?

SurveySparrow is made by SurveySparrow Inc. It dates from 2017.

What are the alternatives to SurveySparrow?

The closest alternatives to SurveySparrow in our directory are SurveyMonkey, Typeform, Alchemer, QuestionPro and Zoho Survey.

How does SurveySparrow compare with other form and survey tools?

SurveySparrow's GPA of 2.4 is higher than 6 of the 30 other form and survey tools we grade, and level with 12.

Is SurveySparrow good value for money?

ToolGPA grades SurveySparrow C for value for money. Its paid plans start at $19 a month, against a middle price of $21 for the category: 11 of the 30 others that charge start lower.

Could I make my own version of SurveySparrow?

To replace SurveySparrow you would be making connections to other products, each kept working as those products change.

Where this guide comes from

The prices, plans, platforms and features were read from SurveySparrow’s own pages on Oct 6, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from SurveySparrow's own pages on 6 October 2026. Also tested with a demo account on 2026-06-09.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SurveySparrow Inc. Prices change, so check surveysparrow.com before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

3,189

Tools graded, in 94 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 3,189

    tools graded

  • 94

    categories

  • 426

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "SurveySparrow: The Insider's Guide", checked Oct 6, 2026. https://toolgpa.com/tools/surveysparrow

Know someone choosing between form and survey tools?

Send them this guide: toolgpa.com/tools/surveysparrow/guide

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See our other guides

The best-graded form and survey tools after SurveySparrow, each with an Insider's Guide of its own.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what SurveySparrow’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. SurveySparrow is a trademark of its owner, and this guide is not made, paid for or approved by SurveySparrow Inc. Prices and plans change: check surveysparrow.com before you buy.