The Thryv Insider’s Guide
Everything we know about Thryv in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Thryv
The Insider’s Guide
Small-business software for customers, bookings, invoices and payments
Every plan, grade, refund rule and rival among CRM tools, read from Thryv’s own pages.
Made by Thryv, Inc. · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Thryv’s own pages, its app-store listings and our grades. Every fact in it is on Thryv’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 0 of the 48 other CRM tools we grade
Thryv sells software for local service businesses from Thryv, Inc., whose other brands include The Real Yellow Pages. Its Business Center keeps a customer database, scheduling and online booking, estimates and invoices, digital payments, documents, a client portal and email marketing in one account, with an app for iPhone and iPad. Thryv's marketing services, such as listings, websites and managed ads, are sold separately.
To get you started, here are 7 things to know about Thryv, taken from its own pages and our grades.
But we couldn't confirm a single price: it's sold after a demo, with an onboarding fee on top.
- 1
Best for local service businesses wanting one back office
That's handy if you run it all from an iPhone.
- 2
It runs on 2 platforms
Web and iOS.
- 3
Customer database
Keep contacts and their history in one CRM, and sync contacts from a phone into Business Center.
- 4
Scheduling and online booking
Customers book appointments online; staff schedule or accept them in real time and send reminders from the web or the mobile app.
- 5
Estimates, invoices and payments
Send estimates and invoices on the go and take payments through ThryvPay, Stripe, PayPal or Square.
- 6
A 1.8 GPA, above 0 of 48
That is against the other CRM tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Thryv you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Thryv at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web, iOS
- Made by
- Thryv, Inc.
- Category
- CRM Software
- Our grade
- 1.8 GPA, weak
The report card
Best for local service businesses wanting one back office
Thryv's Business Center puts a local business's customers, bookings, estimates, invoices, payments and reviews in one account, from the company behind The Real Yellow Pages. That's handy if you run it all from an iPhone. But we couldn't confirm a single price: it's sold after a demo, with an onboarding fee on top.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price could be confirmed. Thryv's site turned our reader away, and Business Center is sold after a demo with a one-time onboarding fee. The plans on its pricing page are its marketing services, not this software. With no figure it sits at the ordinary grade. |
| Free plan and trial | F | Nothing free on record: no free plan and no trial, just a demo before you buy, and a one-time onboarding fee when you do. |
| Features | C | Contacts, online booking, estimates, invoices, payments, review requests, social posts, a client portal and email follow-ups. That covers a local business's customer side, but no sales pipeline is on record, and payroll and Marketing Center are add-ons. |
| Ease of use | C | No App Store rating on record. It's sold after a demo with an onboarding fee, which tells you it isn't a sign-up-and-go tool. |
| Platforms and integrations | B | Web, plus an app for iPhone and iPad, with QuickBooks, Google, Mailchimp, Jotform, Facebook and payments through Stripe, PayPal or Square. There's no Android app for Business Center and no desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Thryv is for
- Great if you run bookings, invoices and reviews for a local service business from an iPhone
- Handy when you'd like Thryv to look after your listings and ads as well
- Good for owners who'd rather be shown around in a demo than set things up alone
Who it is not for
- Skip it if you want to see a price before talking to sales, as none could be confirmed
- Not for you if your team is on Android, since Business Center's app is iPhone and iPad only
- Too light for a sales team that needs a deal pipeline, which isn't on record
Good to know
Good for
- Local service businesses that want booking, invoicing and a CRM in one account
- Owners who manage appointments and invoices from an iPhone
- Businesses that also want Thryv to run their listings and ads
Worth knowing
- Thryv's website turned our reader away, so no prices are recorded here; its Business Center page sells the software after a demo, with a one-time onboarding fee.
- The Starter, Signature and Custom plans on Thryv's pricing page are its marketing services (listings, websites, reviews and Boosts), not the software described here.
- Payroll (Workforce Center) and marketing tools (Marketing Center) are sold as add-ons to Business Center.
- The Business Center app is on the App Store for iPhone and iPad; ThryvPay is the only Thryv app on Google Play's US store.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Thryv's current pricing could not be confirmed from its own site.
Thryv's site turned our reader away, and Business Center is sold after a demo with a one-time onboarding fee.
We could not confirm Thryv’s current prices from its own site, so this guide lists no plans. thryv.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and iOS
Small-business software for customers, bookings, invoices and payments. Here is what it does, as its own site describes it, and what it covers: marketing automation, invoicing, email campaigns, quotes and estimates, appointment booking, review collection.
Contacts, online booking, estimates, invoices, payments, review requests, social posts, a client portal and email follow-ups.
- Customer database
- Keep contacts and their history in one CRM, and sync contacts from a phone into Business Center.
- Scheduling and online booking
- Customers book appointments online; staff schedule or accept them in real time and send reminders from the web or the mobile app.
- Estimates, invoices and payments
- Send estimates and invoices on the go and take payments through ThryvPay, Stripe, PayPal or Square.
- Reviews and social posting
- Ask customers for reviews, reply to them from one place, and connect social profiles to publish posts.
- Client portal and documents
- Request, store and share documents with customers and staff through a client portal.
- Email marketing and automation
- Send email campaigns and run automated follow-ups from the same customer list, with reports in the Reporting Center.
Where it runs
- Web
- iOS
What it works with
- QuickBooks
- Mailchimp
- Jotform
- PayPal
- Stripe
- Square
Thryv is made by Thryv, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/48
Other CRM tools it is graded above
Thryv's GPA of 1.8 is higher than 0 of the 48 other CRM tools we grade, and level with 2.
It stands best on platforms and integrations (B, above 5 of 48) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 49 CRM tools we grade, cut by the letter each got. Thryv’s own letter is outlined.
- CValue for moneyAbove 18 of 48
- FFree plan and trialAbove 0 of 48
- CFeaturesAbove 0 of 48
- CEase of useAbove 1 of 48
- BPlatforms and integrationsAbove 5 of 48
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Thryv you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 46 of the 48 other CRM tools grade higher.
What you could make
- Appointment booking, invoicing, quotes and estimates and review collection: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- A real app for iOS. Something home-made would be a web page.
- It plugs into other products, QuickBooks, Google and Mailchimp among them.
What this rests on. Thryv’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
HighLevel, Keap, EngageBay, HoneyBook and HubSpot
The 5 tools Thryv is most often weighed against, with where each one differs from it.
- 2.6GPA
HighLevel
Free trial · from $97/mo
Sales and marketing platform that agencies can resell to clients.
- Only HighLevel lists macOS, Windows, Linux and Android apps.
- Thryv also covers invoicing, email campaigns, quotes and estimates, appointment booking and review collection.
- HighLevel also covers booking links, sales pipeline, workflow automation and forms.
- 2.2GPA
Keap
Free trial · from $299/mo
CRM with sales and marketing automation for small businesses.
- Only Keap lists an Android app.
- Thryv also covers email campaigns, quotes and estimates, appointment booking and review collection.
- Keap also covers booking links, sales pipeline, workflow automation and forms.
- 2.4GPA
EngageBay
Free plan · from $13.79/mo
All-in-one marketing, sales and support CRM for small teams.
- EngageBay has a free plan. Thryv does not.
- Only EngageBay lists an Android app.
- Thryv also covers invoicing, email campaigns, quotes and estimates, appointment booking and review collection.
- 2.6GPA
HoneyBook
Free trial · from $29/mo
Client management, contracts and payments for independents.
- Only HoneyBook lists an Android app.
- Thryv also covers marketing automation, email campaigns, quotes and estimates, appointment booking and review collection.
- HoneyBook also covers templates, booking links, sales pipeline, workflow automation and forms.
- 3.2GPA
HubSpot
Free plan · from $20/mo
Free CRM at the center of a marketing, sales and service suite.
- HubSpot has a free plan. Thryv does not.
- Only HubSpot lists an Android app.
- Only HubSpot lists a browser extension.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Thryv free?
No. Thryv is a paid product.
What platforms does Thryv work on?
Thryv is available on Web and iOS.
Does Thryv have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Thryv is listed for Web and iOS.
Does Thryv have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. Thryv is listed for Web and iOS.
Is Thryv open source?
Thryv is not described as open source on its own site, as read on Oct 18, 2026.
What does Thryv integrate with?
Thryv's listing names QuickBooks, Google, Mailchimp, Jotform, PayPal, Stripe, Square and Facebook.
Who makes Thryv?
Thryv is made by Thryv, Inc.
What are the alternatives to Thryv?
The closest alternatives to Thryv in our directory are HighLevel, Keap, EngageBay, HoneyBook and HubSpot.
How does Thryv compare with other CRM tools?
Thryv's GPA of 1.8 is higher than 0 of the 48 other CRM tools we grade, and level with 2.
Could I make my own version of Thryv?
To replace Thryv you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Thryv’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Thryv's own pages on 18 October 2026. Thryv's pricing page would not load when we checked it again for this card, and no price for Business Center is on record. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Thryv, Inc. Prices change, so check thryv.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,021
Tools graded, in 54 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,021
tools graded
54
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Thryv, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/thryv
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Thryv: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/thryv
Know someone choosing between CRM tools?
Send them this guide: toolgpa.com/tools/thryv/guide
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See our other guides
The best-graded CRM tools after Thryv, each with an Insider's Guide of its own.
- CRM Software Insider's GuideEvery one of the 49 CRM tools we grade, compared
- HubSpot Insider's GuideFree CRM at the center of a marketing, sales and service suite3.2 GPA
- Bigin by Zoho CRM Insider's GuidePipeline-based CRM from Zoho for small businesses2.8 GPA
- Bitrix24 Insider's GuideFlat-priced CRM with tasks, chat, video calls and a site builder2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Thryv’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Thryv is a trademark of its owner, and this guide is not made, paid for or approved by Thryv, Inc. Prices and plans change: check thryv.com before you buy.