The Woopra Insider’s Guide
Everything we know about Woopra in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Woopra
The Insider’s Guide
Customer journey analytics with people profiles and triggers
Every plan, grade, refund rule and rival among website and product analytics tools, read from Woopra’s own pages.
Made by Woopra, Inc. · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Woopra’s own pages, its app-store listings and our grades. Every fact in it is on Woopra’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 0 of the 58 other website and product analytics tools we grade
Woopra is a customer journey and product analytics platform that tracks what individual users do across product, marketing, sales and support touchpoints. It offers journey, trend, retention and cohort reports, real-time people profiles, and triggers that send emails, Slack posts or Salesforce updates.
To get you started, here are 9 things to know about Woopra, taken from its own pages and our grades.
Reports, triggers and metrics all need building.
- 1
Best for customer journey analytics at a high price
Woopra tracks customer journeys and builds people profiles, with triggers and an AI copilot.
- 2
Paid plans start at $999 a month
As its pricing page puts it: $999 per month for 5 million or more events.
- 3
You can try it first
30-day free trial of the Pro plan; the first month is free, then billing recurs every 30 days.
- 4
It runs on Web
Web.
- 5
Journey and trend reports
Journey, trends, attribution, cohort and retention reports, with segmentation and drill-down on individual users.
- 6
People profiles
A real-time 360-degree profile per user showing payments, site visits, email opens and product usage in one place.
- 7
Triggers
Send emails, post Slack messages or update Salesforce fields automatically when a user does something.
- 8
A 1.6 GPA, above 0 of 58
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Woopra you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
Woopra at a glance
- Pricing
- Free trial, from $999 per month for 5 million or more events
- Free plan
- No
- Free trial
- 30-day free trial of the Pro plan; the first month is free, then billing recurs every 30 days.
- Runs on
- Web
- Made by
- Woopra, Inc.
- Category
- Website & Product Analytics
- Our grade
- 1.6 GPA, weak
The report card
Best for customer journey analytics at a high price
Woopra tracks customer journeys and builds people profiles, with triggers and an AI copilot. The cheapest plan is $999 a month for 5 million events, and there's no lower tier.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $999 a month and up for 5 million or more events. That's more than three times where the dearest tenth of analytics tools starts, at $299, with no lower plan. |
| Free plan and trial | D | 30-day trial of Pro, after which billing recurs every 30 days, with no free plan. |
| Features | C | Journey and trend reports, people profiles, triggers, data loader, AI copilot and custom metrics. Warehouse sync and SSO are Enterprise. |
| Ease of use | C | No store rating on record. Reports, triggers and metrics all need building. |
| Platforms and integrations | C | Web only, with Salesforce and Slack the only integrations listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Woopra is for
- Fits if you track millions of events and want per-person journeys
- Works for a customer-success team with 50 seats to fill
Who it is not for
- Skip it if your traffic is small, as the cheapest plan assumes 5 million events
- Pricey if you are small: $999 a month, with no cheaper or free plan
- Tight if you overshoot the quota, since overage fees apply
- Watch out: SSO, data warehouse sync and the Audience Agent need Enterprise
Good to know
Good for
- Funded SaaS teams that want per-user journey analysis
- Teams wanting analytics and automated follow-up actions together
- Companies with event volumes in the millions per month
Worth knowing
- The cheapest listed plan starts at $999 a month and 5 million events; no lower-priced or free plan is shown.
- Exceeding the event quota continues collection but overage fees apply.
- SSO, data warehouse sync and the Audience Agent need the Enterprise plan.
- Pro includes 50 user seats by default; more seats are available on request.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$999
A month to start
Woopra is a paid product with a free trial, starting at $999 per month for 5 million or more events.
Pro
$999
per month and up, for 5 million or more events
50 user seats, 2 years of data retention, journey and retention reports, people profiles, triggers and AI Copilot. Overage fees apply.
Enterprise
Custom
Everything in Pro plus data warehouse sync, AI predictions, SSO, data governance and dedicated support.
Trying it first
30-day free trial of the Pro plan; the first month is free, then billing recurs every 30 days.
Read from woopra.com on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Customer journey analytics with people profiles and triggers. Here is what it does, as its own site describes it, and what it covers: AI features, workflow automation, reports, dashboards.
Journey and trend reports, people profiles, triggers, data loader, AI copilot and custom metrics.
- Journey and trend reports
- Journey, trends, attribution, cohort and retention reports, with segmentation and drill-down on individual users.
- People profiles
- A real-time 360-degree profile per user showing payments, site visits, email opens and product usage in one place.
- Triggers
- Send emails, post Slack messages or update Salesforce fields automatically when a user does something.
- Data loader and integrations
- Sync data from databases and SaaS tools without developers; the vendor lists 50+ one-click integrations.
- AI Copilot and suggestions
- AI Copilot and AI Suggestions come with Pro. AI Predictions, AI Summary and the Audience Agent are Enterprise features.
- Custom metrics and formulas
- Define people metrics and data formulas, and share public reports, without writing SQL.
Where it runs
- Web
What it works with
- Salesforce
- Slack
Woopra is made by Woopra, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/58
Other website and product analytics tools it is graded above
Woopra's GPA of 1.6 is higher than 0 of the 58 other website and product analytics tools we grade, and level with 6.
It stands best on ease of use (C, above 3 of 58) and worst on value for money (D, above 0).
Its paid plans start at $999 a month, against a middle price of $29 for the category: 32 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 30 tools score higher and cost less.
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. Woopra’s own letter is outlined.
- DValue for moneyAbove 0 of 58
- DFree plan and trialAbove 12 of 58
- CFeaturesAbove 1 of 58
- CEase of useAbove 3 of 58
- CPlatforms and integrationsAbove 0 of 58
Price against what you get
Each dot is one of 38 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. Woopra is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Woopra you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 52 of the 58 other website and product analytics tools grade higher. It costs $11,988 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections to other products, each kept working as those products change.
- Connections that pull numbers from dozens of other services.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Woopra’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Mixpanel, Amplitude, Heap, PostHog and Kissmetrics
The 5 tools Woopra is most often weighed against, with where each one differs from it.
- 3.0GPA
Mixpanel
Free plan · from $100/mo
Event-based product analytics with replays, flags and experiments.
- Mixpanel has a free plan. Woopra does not, though it has a free trial.
- Woopra also covers workflow automation, reports and dashboards.
- Mixpanel also covers web analytics, session replay and a/B testing.
- 3.0GPA
Amplitude
Free plan · from $900/yr
Product analytics with session replay, experiments and in-app guides.
- Amplitude has a free plan. Woopra does not, though it has a free trial.
- Woopra also covers workflow automation, reports and dashboards.
- Amplitude also covers surveys, web analytics, session replay and a/B testing.
- 2.2GPA
Heap
Free plan
Product analytics that captures every click without manual tagging.
- Heap has a free plan. Woopra does not, though it has a free trial.
- Woopra also covers workflow automation and reports.
- Heap also covers web analytics and session replay.
- 3.2GPA
PostHog
Free plan · from $0.00005
Open-source product analytics with replays, flags and surveys.
- PostHog has a free plan. Woopra does not, though it has a free trial.
- PostHog is open source and self-hostable, according to its own site.
- Woopra also covers workflow automation, reports and dashboards.
- 2.4GPA
Kissmetrics
Free plan · from $99/mo
Person-based web and product analytics tied to revenue.
- Kissmetrics has a free plan. Woopra does not, though it has a free trial.
- Woopra also covers workflow automation.
- Kissmetrics also covers web analytics and a/B testing.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Woopra free?
No, Woopra is a paid product, but you can try it first. 30-day free trial of the Pro plan; the first month is free, then billing recurs every 30 days.
How much does Woopra cost?
Woopra lists 2 plans. Pro: $999 per month and up, for 5 million or more events.
What platforms does Woopra work on?
Woopra is available on Web.
Does Woopra have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Woopra is listed for Web.
Does Woopra have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Woopra is listed for Web.
Is Woopra open source?
Woopra is not described as open source on its own site, as read on Nov 12, 2026.
What does Woopra integrate with?
Woopra's listing names Salesforce and Slack. A listing names up to eight integrations, so it may connect to more.
Who makes Woopra?
Woopra is made by Woopra, Inc.
What are the alternatives to Woopra?
The closest alternatives to Woopra in our directory are Mixpanel, Amplitude, Heap, PostHog and Kissmetrics.
How does Woopra compare with other website and product analytics tools?
Woopra's GPA of 1.6 is higher than 0 of the 58 other website and product analytics tools we grade, and level with 6.
Is Woopra good value for money?
ToolGPA grades Woopra D for value for money. Its paid plans start at $999 a month, against a middle price of $29 for the category: 32 of the 32 others that charge start lower.
Could I make my own version of Woopra?
To replace Woopra you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from Woopra’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Woopra, Inc.'s own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Woopra, Inc. Prices change, so check woopra.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Woopra, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/woopra
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Woopra: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/woopra
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/woopra/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after Woopra, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 59 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Woopra’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Woopra is a trademark of its owner, and this guide is not made, paid for or approved by Woopra, Inc. Prices and plans change: check woopra.com before you buy.