The Zoey Insider’s Guide
Everything we know about Zoey in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Zoey
The Insider’s Guide
B2B ecommerce platform for wholesale distributors
Every plan, grade, refund rule and rival among online store builders, read from Zoey’s own pages.
Made by Zoey · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Zoey’s own pages, its app-store listings and our grades. Every fact in it is on Zoey’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 5 of the 80 other online store builders we grade
Zoey is a B2B ecommerce platform for wholesale distributors, combining an admin back office, a self-service buyer storefront and a mobile app for sales reps. Plans are priced by employee licenses and the number of B2B customer accounts, with no revenue-based or payment processing fees.
To get you started, here are 8 things to know about Zoey, taken from its own pages and our grades.
Plus and Pro need a setup plan for implementation.
- 1
Best for B2B wholesale distributors
Plus and Pro need a setup plan, and extra licences and accounts are billed on top.
- 2
Paid plans start at $600 a month
As its pricing page puts it: $600 per month and up, billed monthly.
- 3
It runs on Web
Web.
- 4
Admin back office
Manage orders, products, accounts and invoices from one dashboard, with net terms, saved cards and ACH payments.
- 5
Buyer storefront
A self-service portal where B2B buyers see their own pricing and order history and reorder quickly.
- 6
Sales rep mobile app
Reps write orders from anywhere, online or offline, scanning barcodes or reading PDFs.
- 7
A 1.6 GPA, above 5 of 80
That is against the other online store builders we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Zoey you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
Zoey at a glance
- Pricing
- Paid, from $600 per month and up, billed monthly
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Zoey
- Category
- Online Store Builders
- Our grade
- 1.6 GPA, weak
The report card
Best for B2B wholesale distributors
Zoey is B2B ecommerce for wholesale distributors, with a back office, buyer storefront and a sales rep app, from $600 a month. Plus and Pro need a setup plan, and extra licences and accounts are billed on top.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $600 a month starts at the dearest tenth of the category, and Plus is $1,400 a month. |
| Free plan and trial | F | The listing shows no free plan and no trial, so you pay before you can try it. |
| Features | C | Back office, buyer storefront, rep mobile app and accounting and shipping connectors. Starter allows only one of storefront or app, and connects QuickBooks and ShipStation only. |
| Ease of use | C | No store rating on record. Plus and Pro need a setup plan for implementation. |
| Platforms and integrations | B | Web, with a mobile app for sales reps, four listed integrations and an API. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Zoey is for
- Fits if you are a wholesale distributor with a sales rep team
- Works for sellers who need accounts, invoicing and order tools
Who it is not for
- Pricey if you are a small shop, as plans start at $600 a month
- Not for you if you want to test it, as no free plan or trial is listed
- Watch out: Plus and Pro both need a setup plan for implementation
- Watch out: extra user licences and B2B accounts are billed on top, and API access carries call-volume fees
Good to know
Good for
- Wholesale distributors moving B2B orders online
- Teams with field sales reps who write orders on the road
- Companies that want no revenue-based or processing fees
Worth knowing
- Plans start at $600 a month, and Plus and Pro both need a setup plan for implementation.
- Starter allows one of storefront or mobile app, and connects only QuickBooks Online and ShipStation.
- Extra user licenses and B2B accounts are billed on top of each plan's included amounts.
- API access carries additional fees depending on call volume.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$600
A month to start
Zoey is a paid product, starting at $600 per month and up, billed monthly.
The listing shows no free plan and no trial, so you pay before you can try it.
Starter
$600
per month and up, with 1 user license and 50 accounts
Admin plus a storefront or the mobile app (one of the two); extra licenses $75 each, capped at 3; QuickBooks and ShipStation only.
Plus
$1,400
per month and up, with 3 user licenses and 200 accounts
Storefront and mobile app, all supported integrations, extra licenses $75 each up to 10; $100 a month per 100 more accounts.
Pro
$2,200
per month and up, with 8 user licenses and 500 accounts
Adds unlimited inventory locations and a sandbox; extra licenses $50 each; $75 a month per 100 accounts beyond 500.
Enterprise
Custom
Flexible licenses and accounts, custom integrations and development, dedicated account management. Free quote.
Read from zoey.com on Nov 13, 2026.
Ways to pay less
Annual discount
Save 6% by prepaying an annual contract
Zoey's pricing page says paying a year in advance saves 6% on the monthly plan prices.
Stated on zoey.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
B2B ecommerce platform for wholesale distributors. Here is what it does, as its own site describes it, and what it covers: public API, sales pipeline, invoicing, inventory, online store.
Back office, buyer storefront, rep mobile app and accounting and shipping connectors.
- Admin back office
- Manage orders, products, accounts and invoices from one dashboard, with net terms, saved cards and ACH payments.
- Buyer storefront
- A self-service portal where B2B buyers see their own pricing and order history and reorder quickly.
- Sales rep mobile app
- Reps write orders from anywhere, online or offline, scanning barcodes or reading PDFs.
- Accounting and shipping connectors
- Zoey-built integrations include QuickBooks Online, NetSuite and ShipStation, plus a Data Mapper for imports and exports.
- Order and billing tools
- Higher plans add backorders, split orders, auto-pay, statement billing, recurring orders and sales quotes.
Where it runs
- Web
What it works with
- QuickBooks Online
- NetSuite
- ShipStation
- Shopify
Zoey is made by Zoey.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
5/80
Other online store builders it is graded above
Zoey's GPA of 1.6 is higher than 5 of the 80 other online store builders we grade, and level with 9.
It stands best on platforms and integrations (B, above 28 of 80) and worst on free plan and trial (F, above 0).
Its paid plans start at $600 a month, against a middle price of $29.25 for the category: 40 of the 44 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 10 tools score higher and cost less.
Each grade against the category
Every bar is all 81 online store builders we grade, cut by the letter each got. Zoey’s own letter is outlined.
- DValue for moneyAbove 0 of 80
- FFree plan and trialAbove 0 of 80
- CFeaturesAbove 5 of 80
- CEase of useAbove 28 of 80
- BPlatforms and integrationsAbove 28 of 80
Price against what you get
Each dot is one of 52 online store builders. Further left costs less; higher up scores better on features, ease of use and platforms. Zoey is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Zoey you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 66 of the 80 other online store builders grade higher. It costs $7,200 a year.
What you could make
- Inventory, invoicing and sales pipeline: an app builder makes these well.
What you could not
- Checkout, card payments and sales tax handled for you.
- It plugs into other products, QuickBooks Online, NetSuite and ShipStation among them, and has an API.
What this rests on. Zoey’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
BigCommerce, Sana Commerce, Shopify, commercetools and Kibo Commerce
The 5 tools Zoey is most often weighed against, with where each one differs from it.
- 2.6GPA
BigCommerce
Free trial · from $29/mo
Hosted ecommerce platform with plans set by yearly sales.
- Only BigCommerce lists iOS and Android apps.
- Zoey also covers sales pipeline and invoicing.
- BigCommerce also covers reports.
- 1.8GPA
Sana Commerce
Paid
B2B web store built into SAP and Microsoft Dynamics ERP.
- Zoey also covers sales pipeline and invoicing.
- Sana Commerce also covers quotes and estimates.
- 2.8GPA
Shopify
Free trial · from $29/mo
Hosted commerce platform for online, in-person and social selling.
- Only Shopify lists iOS and Android apps.
- Zoey also covers sales pipeline and invoicing.
- Shopify also covers email campaigns and shipping labels.
- 2.0GPA
commercetools
Free trial
API-first headless commerce platform for large retailers.
- Zoey also covers sales pipeline, invoicing and inventory.
- 1.6GPA
Kibo Commerce
Paid
Order management and commerce platform for B2B and B2C sellers.
- Zoey also covers sales pipeline and invoicing.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Zoey free?
No. Zoey is a paid product, starting at $600 per month and up, billed monthly.
How much does Zoey cost?
Zoey lists 4 plans. Starter: $600 per month and up, with 1 user license and 50 accounts.
What platforms does Zoey work on?
Zoey is available on Web.
Does Zoey offer any discounts?
Zoey publicly lists the following: Save 6% by prepaying an annual contract.
Does Zoey have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Zoey is listed for Web.
Does Zoey have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Zoey is listed for Web.
Is Zoey open source?
Zoey is not described as open source on its own site, as read on Nov 13, 2026.
Does Zoey have an API?
Yes. Zoey offers a public API, according to its own site.
What does Zoey integrate with?
Zoey's listing names QuickBooks Online, NetSuite, ShipStation and Shopify.
Who makes Zoey?
Zoey is made by a company of the same name.
What are the alternatives to Zoey?
The closest alternatives to Zoey in our directory are BigCommerce, Sana Commerce, Shopify, commercetools and Kibo Commerce.
How does Zoey compare with other online store builders?
Zoey's GPA of 1.6 is higher than 5 of the 80 other online store builders we grade, and level with 9.
Is Zoey good value for money?
ToolGPA grades Zoey D for value for money. Its paid plans start at $600 a month, against a middle price of $29.25 for the category: 40 of the 44 others that charge start lower.
Could I make my own version of Zoey?
To replace Zoey you would be making checkout, card payments and sales tax handled for you.
Where this guide comes from
The prices, plans, platforms and features were read from Zoey’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Zoey's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Zoey. Prices change, so check zoey.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Zoey, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/zoey
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Zoey: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/zoey
Know someone choosing between online store builders?
Send them this guide: toolgpa.com/tools/zoey/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded online store builders after Zoey, each with an Insider's Guide of its own.
- Online Store Builders Insider's GuideEvery one of the 84 online store builders we grade, compared
- Big Cartel Insider's GuideSimple online store for artists, makers and independent sellers2.8 GPA
- Shopify Insider's GuideHosted commerce platform for online, in-person and social selling2.8 GPA
- BigCommerce Insider's GuideHosted ecommerce platform with plans set by yearly sales2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Zoey’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Zoey is a trademark of its owner, and this guide is not made, paid for or approved by Zoey. Prices and plans change: check zoey.com before you buy.