The Zurple Insider’s Guide
Everything we know about Zurple in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Zurple
The Insider’s Guide
Real estate lead generation with an automated nurture CRM
Every plan, grade, refund rule and rival among CRM tools, read from Zurple’s own pages.
Made by Zurple · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Zurple’s own pages, its app-store listings and our grades. Every fact in it is on Zurple’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 3 of the 116 other CRM tools we grade
Zurple is a client generation platform for real estate agents. It combines delivered online leads in the agent's chosen markets with automated email and text nurturing, a CRM that flags hot leads, and a branded IDX website. Pricing is not published; the site points buyers to a consultation.
To get you started, here are 7 things to know about Zurple, taken from its own pages and our grades.
No price is published, the site sends you to a consultation, and it is aimed mainly at the US market.
- 1
Best for delivered real estate leads with automated follow-up
Zurple delivers real estate leads and nurtures them with automated messages sent on your behalf, with a pipeline and an IDX website.
- 2
It runs on Web
Web.
- 3
Delivered leads
The vendor delivers leads each month for the agent's target markets and says they are not shared with competing agents.
- 4
Automated lead nurture
Each new lead gets a series of personalized emails and texts, which the site says can run past 200 messages, from tested templates.
- 5
Pipeline management
A behavior-based algorithm sorts leads, sends hot lead alerts with talking points, and supports custom lead routing rules for teams.
- 6
A 1.6 GPA, above 3 of 116
That is against the other CRM tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Zurple you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
Zurple at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Zurple, since 2009
- Category
- CRM Software
- Our grade
- 1.6 GPA, weak
The report card
Best for delivered real estate leads with automated follow-up
Zurple delivers real estate leads and nurtures them with automated messages sent on your behalf, with a pipeline and an IDX website. No price is published, the site sends you to a consultation, and it is aimed mainly at the US market.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price on record; the site says to schedule a consultation. With nothing to compare against the category's $29 middle, it sits at the ordinary grade. |
| Free plan and trial | F | No free plan and no trial. A consultation is the way in. |
| Features | C | Delivered leads, automated nurture messages, pipeline management and an IDX website. It is a lead-and-follow-up service more than a general CRM. |
| Ease of use | C | No store rating on record. The nurture runs for you, but a consultation and setup come first. |
| Platforms and integrations | C | Web only on the pages read, and no integrations are listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Zurple is for
- Fits if you are an agent who wants leads and automatic follow-up from one vendor
- Works for agents who would rather edit templates than write every message
Who it is not for
- Skip it if you want a price before a call, since none is published
- Not for you if you are not in US real estate
- Too light for a full CRM if you want deep customisation, as it is built around its nurture flow
- Watch out: messages go out on your behalf, so check the templates before you rely on them
Good to know
Good for
- Individual agents who want leads and follow-up handled together
- Agents without time to nurture leads by hand
- Small teams that need lead routing rules
Worth knowing
- No prices are published; the site directs buyers to schedule a consultation.
- Made for real estate agents, and the pages describe it mainly for the US market.
- Nurture content is sent on the agent's behalf, with templates that can be edited or replaced.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Zurple's current pricing could not be confirmed from its own site.
No price on record; the site says to schedule a consultation.
We could not confirm Zurple’s current prices from its own site, so this guide lists no plans. zurple.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Real estate lead generation with an automated nurture CRM. Here is what it does, as its own site describes it, and what it covers: sales pipeline, marketing automation, workflow automation, email campaigns, sMS marketing.
Delivered leads, automated nurture messages, pipeline management and an IDX website.
- Delivered leads
- The vendor delivers leads each month for the agent's target markets and says they are not shared with competing agents.
- Automated lead nurture
- Each new lead gets a series of personalized emails and texts, which the site says can run past 200 messages, from tested templates.
- Pipeline management
- A behavior-based algorithm sorts leads, sends hot lead alerts with talking points, and supports custom lead routing rules for teams.
- IDX website
- A branded website with MLS listings, property search, showing and valuation request forms, and extra sites for other cities.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Zurple is made by Zurple, and has been around since 2009.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
3/116
Other CRM tools it is graded above
Zurple's GPA of 1.6 is higher than 3 of the 116 other CRM tools we grade, and level with 12.
It stands best on value for money (C, above 37 of 116) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 117 CRM tools we grade, cut by the letter each got. Zurple’s own letter is outlined.
- CValue for moneyAbove 37 of 116
- FFree plan and trialAbove 0 of 116
- CFeaturesAbove 1 of 116
- CEase of useAbove 5 of 116
- CPlatforms and integrationsAbove 0 of 116
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Zurple you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 101 of the 116 other CRM tools grade higher.
What you could make
- Sales pipeline: an app builder makes this well.
What you could not
- Email sent in volume that still reaches the inbox.
- Newsletters sent to thousands of people that still reach the inbox.
- Texts to thousands of numbers, registered with the carriers.
- Connections to other products, each kept working as those products change.
- Sharing with other people, which means accounts and invitations.
What this rests on. Zurple’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Follow Up Boss, Lofty, Real Geeks, BoomTown and Wise Agent
The 5 tools Zurple is most often weighed against, with where each one differs from it.
- 2.0GPA
Follow Up Boss
Free trial · from $58/mo
Real estate CRM that routes and follows up on incoming leads.
- Zurple also covers marketing automation, email campaigns and sMS marketing.
- Follow Up Boss also covers shared inbox and reports.
- 1.8GPA
Lofty
Paid
Real estate CRM with IDX websites, AI agents and lead generation.
- Zurple also covers workflow automation.
- Lofty also covers AI agents and reports.
- 1.6GPA
Real Geeks
From $399/mo
Real estate platform with an IDX website, CRM and lead packages.
- Zurple also covers workflow automation.
- Real Geeks also covers call tracking.
- 1.6GPA
BoomTown
Paid
- 2.0GPA
Wise Agent
Free trial · from $49/mo
Real estate CRM with lead tools, drip campaigns and transactions.
- Zurple also covers workflow automation.
- Wise Agent also covers tasks and reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
9
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Zurple free?
No. Zurple is a paid product.
What platforms does Zurple work on?
Zurple is available on Web.
Does Zurple have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Zurple is listed for Web.
Does Zurple have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Zurple is listed for Web.
Is Zurple open source?
Zurple is not described as open source on its own site, as read on Nov 13, 2026.
Who makes Zurple?
Zurple is made by a company of the same name. It dates from 2009.
What are the alternatives to Zurple?
The closest alternatives to Zurple in our directory are Follow Up Boss, Lofty, Real Geeks, BoomTown and Wise Agent.
How does Zurple compare with other CRM tools?
Zurple's GPA of 1.6 is higher than 3 of the 116 other CRM tools we grade, and level with 12.
Could I make my own version of Zurple?
To replace Zurple you would be making email sent in volume that still reaches the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Zurple’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Zurple's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Zurple. Prices change, so check zurple.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Zurple, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/zurple
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Zurple: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/zurple
Know someone choosing between CRM tools?
Send them this guide: toolgpa.com/tools/zurple/guide
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See our other guides
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- CRM Software Insider's GuideEvery one of the 117 CRM tools we grade, compared
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- Frappe CRM Insider's GuideOpen-source CRM with unlimited users, billed by hosting3.0 GPA
- Givebutter Insider's GuideFree fundraising platform with a built-in nonprofit CRM3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Zurple’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Zurple is a trademark of its owner, and this guide is not made, paid for or approved by Zurple. Prices and plans change: check zurple.com before you buy.