Skip to content
ToolGPA

BrightLocal alternatives · Local SEO

Free alternatives to BrightLocal

BrightLocal has no free plan. 16 of the 61 other local SEO tools in this directory are free or have a free plan.

BrightLocal is a paid product with a free trial, starting at $31 per month for 1 location, billed annually ($41 billed monthly). 3 of them have no paid plan at all; the rest pair a free plan with paid ones.

16 tools · Listings checked up to Oct 23, 2026 · Where the facts come from

The 12 closest to BrightLocal

  1. Whitespark

    Local SEO tools sold one by one: rank grids, citations and GBP control

    What is free: Local Citation Finder has a free Starter plan: 1 campaign, 3 searches a day and limited results, rerun monthly. The other products are paid.

    • Whitespark starts at $1 per location / month, billed annually (Local Platform). BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly).
    • Whitespark has a free plan. BrightLocal does not, though it has a free trial.
    • BrightLocal also covers AI search visibility.
    Whitespark vs BrightLocalWhitespark pricing and details

  2. Apple Business

    Free Apple portal for a business's place card on Apple Maps

    What is free: Everything. There is no paid plan.

    • Apple Business is free. BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly).
    • Apple Business has a free plan. BrightLocal does not, though it has a free trial.
    • BrightLocal also covers rank tracking, review collection and AI search visibility.
    Apple Business vs BrightLocalApple Business pricing and details

  3. Bing Places for Business

    Free Microsoft listing for a business on Bing search and Bing Maps

    What is free: Everything. There is no paid plan.

    • Bing Places for Business is free. BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly).
    • Bing Places for Business has a free plan. BrightLocal does not, though it has a free trial.
    • BrightLocal also covers rank tracking, review collection and AI search visibility.
    Bing Places for Business vs BrightLocalBing Places for Business pricing and details

  4. CheckLocalSEO

    Free local SEO scan, then AI fixes to your Google profile for $19

    What is free: Free Local SEO Check: an A-F score, the top 3 critical issues and snapshots of the Google profile, on-page SEO and reviews. No signup or card.

    • CheckLocalSEO starts at $19 per Google profile / month, billed monthly. BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly).
    • CheckLocalSEO has a free plan. BrightLocal does not, though it has a free trial.
    • CheckLocalSEO also covers site audit.
    • BrightLocal also covers review collection and AI search visibility.
    CheckLocalSEO vs BrightLocalCheckLocalSEO pricing and details

  5. F! Insights

    Self-hosted WordPress plugin for Google Business Profile audits

    What is free: Explore: unlimited scans with AI-scored reports and competitor benchmarks, paying Google and Anthropic for API use; no lead capture, branding or bulk scanning.

    • F! Insights starts at $100 per month for 1 website, billed monthly. BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly).
    • F! Insights has a free plan. BrightLocal does not, though it has a free trial.
    • F! Insights is self-hostable, according to its own site.
    • F! Insights also covers site audit.
    F! Insights vs BrightLocalF! Insights pricing and details

  6. Grid My Business

    Geo-grid map rank tracker with AI search checks and GBP tools

    What is free: Starter plan: 250 scan credits (about 10 scans), 2 business profiles, 5 competitors, 20 citation checks, weekly rank updates and 30 days of scan history.

    • Grid My Business starts at $24 per month, billed annually ($29 billed monthly). BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly).
    • Grid My Business has a free plan. BrightLocal does not, though it has a free trial.
    Grid My Business pricing and details

  7. Local Glyph

    Local SEO platform for map grids, AI visibility and Google profiles

    What is free: 30 one-time credits for scans, plus the GBP suite, analytics dashboard and citation finder, which use no credits. Unlimited projects; no white-label reports.

    • Local Glyph starts at $45 per month for 30 credits. BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly).
    • Local Glyph has a free plan. BrightLocal does not, though it has a free trial.
    • Local Glyph also covers long-form writing and dashboards.
    • BrightLocal also covers review collection.
    Local Glyph pricing and details

  8. Google Business Profile

    Free listing that sets how a business shows on Google Maps and Search

    What is free: Everything. There is no paid plan.

    • Google Business Profile is free. BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly).
    • Google Business Profile has a free plan. BrightLocal does not, though it has a free trial.
    • Only Google Business Profile lists iOS and Android apps.
    • BrightLocal also covers rank tracking and AI search visibility.
    Google Business Profile pricing and details

  9. GMB Crush

    Google Business Profile toolkit with geogrids, audits and training

    What is free: Free account with the free Chrome extension, which shows Google Maps results from any zip code or address; the web app's tools need a paid plan or the trial.

    • GMB Crush starts at $30 per month, billed annually ($39.99 billed monthly). BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly).
    • GMB Crush has a free plan. BrightLocal does not, though it has a free trial.
    • Only GMB Crush lists a browser extension.
    • GMB Crush also covers backlink analysis.
    GMB Crush pricing and details

  10. Lead Oracle AI

    AI that runs Google Business Profile posting and reviews per location

    What is free: Free Chrome extension that scores Google Business Profiles in Maps results, with 5 audit reports a month and no card needed.

    • Lead Oracle AI starts at $99 per location / month for 1 location. BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly).
    • Lead Oracle AI has a free plan. BrightLocal does not, though it has a free trial.
    • Only Lead Oracle AI lists a browser extension.
    • BrightLocal also covers review collection.
    Lead Oracle AI pricing and details

  11. PlePer

    Google Business Profile monitoring, analysis and local SEO tools

    What is free: Most tools can be used without an account under small daily limits, and the free rank tracker runs smaller grids; monitoring and profile analysis need a plan.

    • PlePer starts at $18 per year for 1 monitored listing. BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly).
    • PlePer has a free plan. BrightLocal does not, though it has a free trial.
    • Only PlePer lists a browser extension.
    • BrightLocal also covers reports, review collection and AI search visibility.
    PlePer pricing and details

  12. LocalClarity

    Listings, reviews and local keywords priced per location

    What is free: Solo plan: 1 location on Google only, with a limited number of users, the review dashboard and inbox, image management, Google Q&A and insights reports.

    • LocalClarity starts at $6 per location / month, billed annually ($8 billed monthly). BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly).
    • LocalClarity has a free plan. BrightLocal does not, though it has a free trial.
    • LocalClarity also covers keyword research.
    • BrightLocal also covers rank tracking, review collection and AI search visibility.
    LocalClarity pricing and details

4 more that are free or have a free plan

All 16 in one table

Common questions

Is there a free alternative to BrightLocal?

Yes. Whitespark, Apple Business, Bing Places for Business, CheckLocalSEO, F! Insights, Grid My Business, Local Glyph, Google Business Profile and 8 more are free or have a free plan.

Does BrightLocal have a free plan?

BrightLocal has no free plan. BrightLocal is a paid product with a free trial, starting at $31 per month for 1 location, billed annually ($41 billed monthly).

When was this checked?

Every listing on this page was checked on Oct 23, 2026, against the pages it cites. Vendors change prices and plans without notice, so confirm on their site before you buy.

This page is built from the listings. A tool is here because its listing says so, and the order is how close each is to BrightLocal: the alternatives its listing names first, then the tools that share the most features with it.