Alternatives · Local SEO
BrightLocal alternatives
As of Oct 23, 2026, the highest-graded BrightLocal alternative is Bing Places for Business (3.0 GPA). It's also the best free one.
BrightLocal compared with 12 alternatives: Whitespark, Local Falcon, Moz Local, Synup, Yext and 7 more.
BrightLocal is a paid product with a free trial, starting at $31 per month for 1 location, billed annually ($41 billed monthly). 5 of the 12 alternatives are free or have a free plan. 3 more offer a free trial.
Listings checked up to Oct 23, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| BrightLocalThis tool | Free trial · from $31/mo | Trial only | Web |
| Whitespark | Free plan · from $1/mo | Yes | Web |
| Local Falcon | Free trial · from $24.99/mo | Trial only | Web |
| Moz Local | From $16/mo | No | Web |
| Synup | Free trial · from $39/mo | Trial only | Web |
| Yext | Paid | No | Web, iOS, Android |
| Advice Local | Paid | No | Web |
| Apple Business | Free | Free | Web |
| Bing Places for Business | Free | Free | Web |
| BizLoc8 | Free trial · from ₹850/mo | Trial only | Web |
| CheckLocalSEO | Free plan · from $19/mo | Yes | Web |
| dbaPlatform | Paid | No | Web |
| F! Insights | Free plan · from $100/mo | Yes | Web |
Price against what you get
BrightLocal starts at $31 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 9 alternatives on this chart both scores higher and starts lower.
Whitespark, Local Falcon, Moz Local, Apple Business, Bing Places for Business, BizLoc8 and 1 more start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from BrightLocal
Whitespark
Local SEO tools sold one by one: rank grids, citations and GBP control
- Whitespark starts at $1 per location / month, billed annually (Local Platform).
- Whitespark has a free plan, which BrightLocal lacks.
- Whitespark does not cover AI search visibility, which BrightLocal does.
Suits: Businesses that want only one local SEO tool rather than a full platform
Local Falcon
Geogrid rank tracker for Google, Apple Maps and AI answers
- Local Falcon starts at $24.99 per month for 7,500 credits, billed monthly.
- Local Falcon also covers AI agents and keyword research.
- Local Falcon does not cover review collection and local listings, which BrightLocal does.
Suits: Agencies showing clients map rankings across a city or service area
Moz Local
Listings, reviews and local rank grids from Moz, priced per location
- Moz Local starts at $16 per location / month, billed yearly ($20 billed monthly).
- Moz Local does not cover AI search visibility, which BrightLocal does.
Suits: Single-location businesses in the US, UK or Canada keeping listings accurate
Synup
Local marketing platform with an AI agent, priced by location band
- Synup starts at $39 per month for 1 location, billed annually ($49 billed monthly).
- Synup also covers AI agents.
- Synup does not cover reports, which BrightLocal does.
Suits: Agencies running listings, reviews and social posts for many clients
Yext
Enterprise listings, reviews and AI visibility for many locations
- Yext also lists iOS and Android apps.
- Yext also covers AI agents.
- Yext does not cover reports, rank tracking and review collection, which BrightLocal does.
Suits: Brands and franchises with hundreds or thousands of locations
Advice Local
White-label listings platform that agencies resell as their own
- Advice Local does not cover review collection, which BrightLocal does.
Suits: Agencies reselling listings management under their own brand
Apple Business
Free Apple portal for a business's place card on Apple Maps
- Apple Business is free.
- Apple Business has a free plan, which BrightLocal lacks.
- Apple Business does not cover rank tracking, review collection and AI search visibility, which BrightLocal does.
Suits: Local businesses that want their Apple Maps place card correct and complete
Bing Places for Business
Free Microsoft listing for a business on Bing search and Bing Maps
- Bing Places for Business is free.
- Bing Places for Business has a free plan, which BrightLocal lacks.
- Bing Places for Business does not cover rank tracking, review collection and AI search visibility, which BrightLocal does.
Suits: Local businesses that want correct details on Bing and Bing Maps
BizLoc8
Google Business Profile and local rank tool for multi-location brands
- BizLoc8 starts at ₹850 per month for 2 profiles, billed annually (₹1,000 billed monthly).
- BizLoc8 also covers keyword research.
- BizLoc8 does not cover reports, which BrightLocal does.
Suits: Restaurant, retail and franchise chains with many Google Business Profiles
CheckLocalSEO
Free local SEO scan, then AI fixes to your Google profile for $19
- CheckLocalSEO starts at $19 per Google profile / month, billed monthly.
- CheckLocalSEO has a free plan, which BrightLocal lacks.
- CheckLocalSEO also covers site audit.
- CheckLocalSEO does not cover review collection and AI search visibility, which BrightLocal does.
Suits: Owners of a single local business who want their Google profile fixed for them
dbaPlatform
Listing software and managed services for chains, brands and agencies
- dbaPlatform does not cover rank tracking, review collection and AI search visibility, which BrightLocal does.
Suits: Chains and franchises managing hundreds of locations
F! Insights
Self-hosted WordPress plugin for Google Business Profile audits
- F! Insights starts at $100 per month for 1 website, billed monthly.
- F! Insights has a free plan, which BrightLocal lacks.
- F! Insights is self-hostable, according to its own site.
- F! Insights also covers site audit.
- F! Insights does not cover reports, review collection and AI search visibility, which BrightLocal does.
Suits: Local SEO consultants who prospect with free audits of local businesses
Limits worth knowing in BrightLocal
- The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
- Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
- Prices rise with the number of locations, and above 100 locations they are on request.
- Downgrades take effect at once and the unused part of the old plan is not refunded.
Common questions
What are the alternatives to BrightLocal?
The alternatives to BrightLocal in this directory are Whitespark, Local Falcon, Moz Local, Synup, Yext, Advice Local, Apple Business, Bing Places for Business, BizLoc8, CheckLocalSEO, dbaPlatform and F! Insights. Each one has a side-by-side comparison with BrightLocal.
Is there a free alternative to BrightLocal?
Yes. Apple Business and Bing Places for Business are free to use. Whitespark, CheckLocalSEO and F! Insights have a free plan alongside paid ones.
Which BrightLocal alternatives work on Android?
The BrightLocal listing does not include an Android app. Yext lists one.
Which BrightLocal alternatives work on iOS?
The BrightLocal listing does not include an iOS app. Yext lists one.
When were these prices checked?
Every listing on this page was checked on Oct 23, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.