BrightLocal vs CheckLocalSEO (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick CheckLocalSEO if

• Fits if you own one local business and want your Google profile fixed with your approval
• Works for owners who want a quick free read on what's holding them back in Maps

Look elsewhere if

• Skip it if you're an agency or chain, as there's one plan priced per profile and no multi-location rate
• Tight if you're staying free, since the check shows only the top 3 critical issues
• Too light for website work, as the page doesn't say the fixes touch anything beyond the Google profile
• Watch out: rankings update weekly, and posting is capped at 8 posts a month

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

CheckLocalSEO

• There is one paid plan, priced per Google profile; the page lists no agency or multi-location pricing.
• The free check shows only the top 3 critical issues; fixes and tracking need the Managed plan.
• The Managed plan's fixes are made to the Google Business Profile; the page does not say it changes your website.
• Rank tracking runs weekly, and posting is capped at 8 posts a month.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

CheckLocalSEO

Local SEO audit

Checks profile completeness, website titles, headings and schema, Core Web Vitals and mobile speed, local pages, and reviews across Google, Facebook and 30+ sites.

Competitor snapshot

Compares the business's local SEO score with the top three competitors in its city or neighborhood.

Approved AI fixes

Rewrites the profile's description, services and categories and fixes the issues found; nothing goes live until the owner approves it.

Posts and review replies

Writes and schedules 8 Google posts a month and replies to new reviews with AI.

Weekly map rank tracking

Tracks where the business ranks on Google Maps each week, with a live rankings grid and a monthly report.

Claude connector

An MCP connector lets Claude report map rankings by area, the businesses ranking above you, search terms and reviews awaiting a reply.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

CheckLocalSEO

• Free Local SEO Check$0

  A 60-second scan with a local SEO grade, the top 3 issues and a competitor snapshot. Connecting the profile adds one free map rank scan.

• Managed$19

  per Google profile / month, billed monthly

  AI fixes to the profile after your approval, 8 Google posts a month, AI review replies, weekly rank tracking with a map grid, a monthly report and a 90-day plan.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

CheckLocalSEO

No public discounts listed.