CheckLocalSEO vs Localo (2026): which should you pick?
As of Oct 24, 2026, we pick Localo: it is third in our ranking of local SEO tools, and it grades higher too, 2.4 against 2.2.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Localo grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CheckLocalSEO
Free local SEO scan, then AI fixes to your Google profile for $19
Localo
Google Business Profile tool with rank maps, posts, reviews and tasks
Which one is for you
Pick CheckLocalSEO if
- Fits if you own one local business and want your Google profile fixed with your approval
- Works for owners who want a quick free read on what's holding them back in Maps
Look elsewhere if
- Skip it if you're an agency or chain, as there's one plan priced per profile and no multi-location rate
- Tight if you're staying free, since the check shows only the top 3 critical issues
- Too light for website work, as the page doesn't say the fixes touch anything beyond the Google profile
- Watch out: rankings update weekly, and posting is capped at 8 posts a month
Pick Localo if
- Fits if you own one local business and want a weekly list of fixes for your Google profile
- Works for freelancers and agencies managing up to 120 client profiles in any country
Look elsewhere if
- Watch out: Pro plans connect more profiles than they optimize, so Pro 10 connects 10 but optimizes 5
- Watch out: plans renew automatically without a reminder, and there's no free plan after the 14-day trial
- Tight if you want an account manager, as one only comes from Pro 30 at $149 a month
- Pricey if you manage more than 120 client profiles, where the price is a custom quote
- Skip it if you want a desktop or phone app, as Localo runs in the browser only
How we grade them
| 2.2GPACheckLocalSEOFair | 2.4GPALocaloFair | |
|---|---|---|
| Value for money | CManaged is $19 a Google profile a month, billed monthly, a little above this category's cheaper quarter ($16) and under its middle ($31). There's one paid plan, with no yearly or multi-location rate listed. | CSingle Business is $39 a month for one profile, or $389 a year with two months free, between this category's middle ($31) and dearer quarter ($59). Agencies pay from $69 a month for 10 profiles. |
| Free plan and trial | CThe free check needs no signup or card, but shows only the top 3 critical issues, plus one map rank scan once you connect the profile. Managed has a 14-day trial. | CNo free plan, but a 14-day trial with no card needed. Every plan also has a 30-day money-back guarantee. |
| Features | CAn audit of the profile, website and reviews, a competitor snapshot, approved AI fixes, 8 posts a month, AI review replies and weekly map tracking. The gaps are in the listing: the fixes touch only the Google profile, and ranks update weekly. | BRank maps for each keyword, AI posts scheduled to Google and Facebook, every Google review in one place, weekly audits and tasks, profile protection, a website builder, schema and a citations manager. It covers the whole job for a Google profile. |
| Ease of use | CNo rating on record. The scan needs only a business name, but the paid plan means connecting Google and approving each change before it goes live. | CNo rating on record. You connect your Google Business Profile and pick keywords first, though its weekly tasks then tell you what to do next. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It reads Google Business Profile and PageSpeed Insights, and an MCP connector lets Claude report your rankings and reviews awaiting a reply. | BWeb only, with no desktop or phone app. It connects to Google Business Profile and Facebook, plus ChatGPT and Claude, and works in any language and country. |
| Best for | a free local SEO scan, then fixes to a Google profile | weekly to-dos for a Google Business Profile |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CheckLocalSEO and Localo. How we grade
Price against what you get
CheckLocalSEO starts at $19 a month and scores 2.3 out of 4 on features, ease of use and platforms. Localo starts at $39 a month and scores 2.7.
Localo scores higher, and starts $20 a month higher: the question is whether the extra is worth that to you. Of the other local SEO tools on the chart, 4 score higher than CheckLocalSEO for less, and none scores higher than Localo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- CheckLocalSEO also covers site audit.
- Localo also covers AI agents, review collection and schema markup.
At a glance
| CheckLocalSEO | Localo | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $19 per Google profile / month, billed monthly | $39 per month for 1 Business Profile, billed monthly |
| Free plan | Free Local SEO Check: an A-F score, the top 3 critical issues and snapshots of the Google profile, on-page SEO and reviews. No signup or card. | None |
| Free trial | 14-day free trial of the Managed plan | 14-day free trial, no card needed |
| Web | ||
| Made by | Hayz Pty Ltd | Localo sp. z o.o. |
| Price read from | checklocalseo.com | localo.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
CheckLocalSEO
- There is one paid plan, priced per Google profile; the page lists no agency or multi-location pricing.
- The free check shows only the top 3 critical issues; fixes and tracking need the Managed plan.
- The Managed plan's fixes are made to the Google Business Profile; the page does not say it changes your website.
- Rank tracking runs weekly, and posting is capped at 8 posts a month.
Localo
- Only some connected profiles get the optimization tools: Pro 10 connects 10 profiles but optimizes 5.
- A dedicated account manager starts at Pro 30; Pro 10 gets support from the customer success team.
- There is no free plan, but every plan has a 30-day money-back guarantee and renews automatically without a reminder.
- Pro is priced by bands of 10, 30, 60 and 120 profiles; past 120 profiles the price is a custom quote.
Key features
CheckLocalSEO
- Local SEO audit
- Checks profile completeness, website titles, headings and schema, Core Web Vitals and mobile speed, local pages, and reviews across Google, Facebook and 30+ sites.
- Competitor snapshot
- Compares the business's local SEO score with the top three competitors in its city or neighborhood.
- Approved AI fixes
- Rewrites the profile's description, services and categories and fixes the issues found; nothing goes live until the owner approves it.
- Posts and review replies
- Writes and schedules 8 Google posts a month and replies to new reviews with AI.
- Weekly map rank tracking
- Tracks where the business ranks on Google Maps each week, with a live rankings grid and a monthly report.
- Claude connector
- An MCP connector lets Claude report map rankings by area, the businesses ranking above you, search terms and reviews awaiting a reply.
Localo
- Position map and keyword tracking
- Shows where a profile ranks for each keyword at points across a map, with an adjustable grid size and range, plus everyday keyword visibility.
- Content publisher
- Creates posts and offers with AI in each business's own voice and schedules them on Google and Facebook weeks ahead.
- Reviews
- Keeps all Google reviews in one place, including ones Google removed, with reply templates and a QR-code poster for asking customers.
- Audit, Smart Tasks and AI agent
- A weekly audit scores the profile from 0 to 100% with priorities, Smart Tasks hand out weekly fixes, and the AI agent answers questions about your market.
- Protection, website and schema
- Guards the profile against unwanted changes, builds a local website from its data and generates LocalBusiness schema markup.
- Agency tools
- Pro plans add white-label client reports, branded team and client access, a rank checker widget for leads, and sales and research modes.
Plans
CheckLocalSEO
Free Local SEO Check$0
A 60-second scan with a local SEO grade, the top 3 issues and a competitor snapshot. Connecting the profile adds one free map rank scan.
Managed$19
per Google profile / month, billed monthly
AI fixes to the profile after your approval, 8 Google posts a month, AI review replies, weekly rank tracking with a map grid, a monthly report and a 90-day plan.
Localo
Single Business$39
per month for 1 Business Profile, billed monthly
Rank maps, reviews, AI posts, website builder, profile protection, audits, weekly tasks and the AI agent for one profile. $389 billed yearly.
Pro 10$69
per month for up to 10 Business Profiles, billed monthly
5 optimization seats, white-label reports, team and client access, and lead-finding tools. $699 billed yearly.
Pro 30$149
per month for up to 30 Business Profiles, billed monthly
15 optimization seats and a dedicated account manager. $1,499 billed yearly.
Pro 60$249
per month for up to 60 Business Profiles, billed monthly
30 optimization seats and a dedicated account manager. $2,499 billed yearly.
Pro 120$399
per month for up to 120 Business Profiles, billed monthly
60 optimization seats and a dedicated account manager. $3,999 billed yearly.
EnterpriseCustom
A custom number of Business Profiles at a custom price, for agencies with more than 120 clients.
Ways to pay less
CheckLocalSEO
No public discounts listed.
Localo
- Annual discount
Two months free with yearly billing
Localo's pricing page offers 2 months free when paying yearly: Single Business is $389 a year against $39 a month.
Common questions
Which is cheaper, CheckLocalSEO or Localo?
As of Oct 23, 2026, CheckLocalSEO is cheaper to start with: $19 a month, against $39 a month for Localo. CheckLocalSEO starts at $19 per Google profile / month, billed monthly, and Localo starts at $39 per month for 1 Business Profile, billed monthly.
Which has a free plan, CheckLocalSEO or Localo?
As of Oct 23, 2026, only CheckLocalSEO has a free plan. Localo does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.