CheckLocalSEO vs Merchynt (2026): which should you pick?
As of Oct 23, 2026, CheckLocalSEO grades higher than Merchynt: 2.2 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
CheckLocalSEO grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CheckLocalSEO
Free local SEO scan, then AI fixes to your Google profile for $19
Merchynt
Paige, an AI agent that runs a Google Business Profile for you
Which one is for you
Pick CheckLocalSEO if
- Fits if you own one local business and want your Google profile fixed with your approval
- Works for owners who want a quick free read on what's holding them back in Maps
Look elsewhere if
- Skip it if you're an agency or chain, as there's one plan priced per profile and no multi-location rate
- Tight if you're staying free, since the check shows only the top 3 critical issues
- Too light for website work, as the page doesn't say the fixes touch anything beyond the Google profile
- Watch out: rankings update weekly, and posting is capped at 8 posts a month
Pick Merchynt if
- Fits if you own a local business and want your Google profile run for you with little input
- Works for agencies reselling profile management under their own name and domain
Look elsewhere if
- Pricey if you have several locations, at $99 a month each, with custom quotes only from 10 profiles
- Tight if you want time to try it, as the free trial lasts 3 days and there's no free plan
- Watch out: citations are a $40 add-on per location, offered only in the US and Canada
- Watch out: agencies also pay $100 a month for the Agency Program, so one client starts at $199
How we grade them
| 2.2GPACheckLocalSEOFair | 1.8GPAMerchyntWeak | |
|---|---|---|
| Value for money | CManaged is $19 a Google profile a month, billed monthly, a little above this category's cheaper quarter ($16) and under its middle ($31). There's one paid plan, with no yearly or multi-location rate listed. | D$99 a month per Google Business Profile, right where this category's dearest tenth starts ($99), while its listed alternatives start between $16 and $39. Ten or more profiles get a custom quote, and agencies add $100 a month for the partner program. |
| Free plan and trial | CThe free check needs no signup or card, but shows only the top 3 critical issues, plus one map rank scan once you connect the profile. Managed has a 14-day trial. | DNo free plan. The trial lasts 3 days and you're charged unless you cancel before day 3 ends. The free profile audit and heatmap report are one-off tools. |
| Features | CAn audit of the profile, website and reviews, a competitor snapshot, approved AI fixes, 8 posts a month, AI review replies and weekly map tracking. The gaps are in the listing: the fixes touch only the Google profile, and ranks update weekly. | CProfile tuning against nearby leaders, Google posts, review requests and replies, AI answer reports, social posts and short videos, a website and Maps heatmaps. The gap is citations: a $40-per-location add-on, offered only in the US and Canada. |
| Ease of use | CNo rating on record. The scan needs only a business name, but the paid plan means connecting Google and approving each change before it goes live. | CNo rating on record. Merchynt says setup takes about 20 minutes, and you still connect the profile and choose between autopilot and approving each post and reply. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It reads Google Business Profile and PageSpeed Insights, and an MCP connector lets Claude report your rankings and reviews awaiting a reply. | BWeb only, with no desktop or phone app. It publishes to Google Business Profile, Facebook, Instagram, LinkedIn, YouTube and TikTok. |
| Best for | a free local SEO scan, then fixes to a Google profile | having AI run your Google Business Profile |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CheckLocalSEO and Merchynt. How we grade
Price against what you get
CheckLocalSEO starts at $19 a month and scores 2.3 out of 4 on features, ease of use and platforms. Merchynt starts at $99 a month and scores 2.3.
They score the same, and CheckLocalSEO starts $80 a month lower. Of the other local SEO tools on the chart, 4 score higher than CheckLocalSEO for less, and 9 score higher than Merchynt for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- CheckLocalSEO also covers site audit.
- Merchynt also covers review collection and AI search visibility.
At a glance
| CheckLocalSEO | Merchynt | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $19 per Google profile / month, billed monthly | $99 per Google Business Profile / month |
| Free plan | Free Local SEO Check: an A-F score, the top 3 critical issues and snapshots of the Google profile, on-page SEO and reviews. No signup or card. | None |
| Free trial | 14-day free trial of the Managed plan | 3-day free trial; cancel before the end of day 3 and nothing is charged |
| Web | ||
| Made by | Hayz Pty Ltd | Merchynt |
| Price read from | checklocalseo.com | merchynt.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
CheckLocalSEO
- There is one paid plan, priced per Google profile; the page lists no agency or multi-location pricing.
- The free check shows only the top 3 critical issues; fixes and tracking need the Managed plan.
- The Managed plan's fixes are made to the Google Business Profile; the page does not say it changes your website.
- Rank tracking runs weekly, and posting is capped at 8 posts a month.
Merchynt
- Each Google Business Profile costs $99 a month; 10 or more profiles get a custom quote.
- The free trial lasts only 3 days, and there is no free plan; the free GBP audit and heatmap report are one-off tools.
- Citations are an add-on at $40 per location, offered only in the US and Canada.
- The Agency Partner Program is a separate $100 a month membership, so an agency with one client starts at $199 a month.
Key features
CheckLocalSEO
- Local SEO audit
- Checks profile completeness, website titles, headings and schema, Core Web Vitals and mobile speed, local pages, and reviews across Google, Facebook and 30+ sites.
- Competitor snapshot
- Compares the business's local SEO score with the top three competitors in its city or neighborhood.
- Approved AI fixes
- Rewrites the profile's description, services and categories and fixes the issues found; nothing goes live until the owner approves it.
- Posts and review replies
- Writes and schedules 8 Google posts a month and replies to new reviews with AI.
- Weekly map rank tracking
- Tracks where the business ranks on Google Maps each week, with a live rankings grid and a monthly report.
- Claude connector
- An MCP connector lets Claude report map rankings by area, the businesses ranking above you, search terms and reviews awaiting a reply.
Merchynt
- Profile optimization and Google posts
- Tunes the Google Business Profile against top-ranked businesses nearby, writes and publishes Google posts and adds geotagged photos.
- Review requests and replies
- Asks happy customers for reviews automatically and replies to every new review, on full autopilot or after you approve each one.
- AI search visibility
- Reports each month whether ChatGPT, Gemini, Perplexity, Claude, Grok and Llama recommend the business, and keeps its details consistent across the web.
- Social posts and short videos
- Turns your photos into posts for Facebook, Instagram and LinkedIn and into short videos published to YouTube and TikTok.
- Website builder or fix list
- Builds a multi-page website that can go live on your own domain, or scans your current site and lists what to change.
- Heatmaps, reports and white label
- Google Maps rank heatmaps, AI rankings and a monthly report; agencies can rename Paige and send it from their own domain, logo and inbox.
Plans
CheckLocalSEO
Free Local SEO Check$0
A 60-second scan with a local SEO grade, the top 3 issues and a competitor snapshot. Connecting the profile adds one free map rank scan.
Managed$19
per Google profile / month, billed monthly
AI fixes to the profile after your approval, 8 Google posts a month, AI review replies, weekly rank tracking with a map grid, a monthly report and a 90-day plan.
Merchynt
Paige$99
per Google Business Profile / month
Profile optimization, posts, review requests and replies, social and video posts, a website, Maps heatmaps, AI rankings and monthly reports.
Custom pricingCustom
For 10 or more profiles, with discounts as the count grows; the pricing page asks anyone managing more than 3 to get in touch.
Common questions
Which is cheaper, CheckLocalSEO or Merchynt?
As of Oct 23, 2026, CheckLocalSEO is cheaper to start with: $19 a month, against $99 a month for Merchynt. CheckLocalSEO starts at $19 per Google profile / month, billed monthly, and Merchynt starts at $99 per Google Business Profile / month.
Which has a free plan, CheckLocalSEO or Merchynt?
As of Oct 23, 2026, only CheckLocalSEO has a free plan. Merchynt does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.