AI Image & Video Generators

Contents

1. 01WelcomeWhat these tools do, how many we grade and what to know before choosing
2. 02The best gradedThe three with the highest grades, and who each suits
3. 03What they costWhat paid plans start at, the best buy at each budget and the free plans
4. 04The gradesThe highest graded, and how the whole category does on each subject
5. 05Keep or make?Which are worth paying for, and which you could make yourself
6. 06Every toolAll of them, best graded first, with what each costs
7. 07Quick answersThe questions people ask when choosing, each answered in a line or two
8. 08About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from each tool’s own pages, their app-store listings and our grades. Every fact in it is on the AI Image & Video Generators page too, where it is kept up to date. Checked Oct 17, 2026.

Describe a picture or a short clip and get one back, or change one by saying what you want.

Before you choose, here are 7 things to know about AI image and video generators, worked out from every one we grade.

1. 1

   We grade 22 AI image and video generators

   13 of them are free or have a free plan, and 6 more let you try before paying. Everything in this guide comes from their own pages and our grades.

2. 2

   Paid plans start at $12 a month in the middle

   From $5.25 (Krea) to $25 (Pictory), going by what each one's paid plans start at.

3. 3

   Best value: Magnific, Pika and Krea

   Nothing on our chart scores higher than these without costing more.

4. 4

   7 of 22 have iPhone and Android apps

   22 run in a web browser and 0 have a Windows app. Check the one you need before you fall for anything.

5. 5

   The middle GPA is 2.4

   3 score 3.0 or higher. The highest is Adobe Firefly, at 3.0.

6. 6

   Best free option: Adobe Firefly

   Adobe Firefly has the highest GPA of the free ones, 3.0. Adobe's image, video and audio generator, with partner models.

7. 7

   22 worth keeping, 0 you could make

   By our keep-or-make rules, 22 do something you couldn't reasonably build yourself, 0 are simple enough to make with an AI app builder, and 0 are a close call.

Part 02 · Top three

The best graded

The three with the highest grades, and who each suits

The three AI image and video generators with the highest grades. Each has an Insider's Guide of its own.

1. 1st

   

   3.0GPA

   Adobe Firefly

   Free plan · from $9.99/mo

   For: AI images and video inside Adobe's apps

   Adobe Firefly makes images, video, audio and vectors, and its credits also work inside Photoshop, Premiere and Illustrator. Standard is $9.99 a month, with unlimited standard image features and enough credits for about 20 short clips. Video is where credits run out, and partner-model output isn't covered by Adobe's commercial assurance.

   The Adobe Firefly Insider’s Guide

2. 2nd

   

   3.0GPA

   Leonardo.Ai

   Free plan · from $12/mo

   For: images, video and 3D in one app

   Leonardo.Ai puts images, short video and 3D models in one app, with its own models alongside Veo, Kling and FLUX. The free plan's 150 tokens a day is one of the kinder ones here, and Essential is $12 a month. Its prices come from a third-party summary, though, and the unlimited queue only covers some of its own models.

   The Leonardo.Ai Insider’s Guide

3. 3rd

   

   3.0GPA

   Magnific

   Free plan · from $14.50/mo

   For: stock assets and AI generation in one plan

   Magnific, the new name for Freepik, is a stock library of 250 million files with a full set of AI image, video and audio tools on top. Premium is $14.50 a month on yearly billing, with a year of credits up front, about 3,200 Nano Banana 2 images. No free AI allowance is stated, though, so you can't really try the AI side without paying.

   The Magnific Insider’s Guide

Going by our grades, Magnific, Pika and Krea give the most for the money among AI image and video generators: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $12 a month across the 17 that charge, from $5.25 (Krea) to $25 (Pictory).

6 of the 17 score above the category's average while starting at or below its middle price. 4 cost more than the middle price and score below the average.

Every tool gets five grades, A to F, each with its reason, and a GPA that averages them. Here are the 12 highest graded AI image and video generators, then how the whole category does on each subject.

Tool	Value	Free	Features	Ease	Platforms	GPA
Adobe Firefly	B	C	A	B	B	3.0
Leonardo.Ai	C	B	B	A	B	3.0
Magnific	C	C	A	A	B	3.0
Ideogram	C	C	B	A	B	2.8
invideo	B	C	B	B	B	2.8
Krea	A	C	B	C	B	2.8
Playground	C	B	C	A	B	2.8
Pika	B	F	B	A	B	2.6
Recraft	B	C	B	C	B	2.6
Runway	C	C	B	B	B	2.6
Higgsfield	C	C	B	C	B	2.4
NightCafe	B	B	C	C	C	2.4

Some software does something you couldn’t reasonably build yourself. Some is simple enough that an AI app builder could make the core of it in an afternoon. Here’s where AI image and video generators land, by the same rules for every tool.

• 22

  Keep it

  It does something you could not reasonably make for yourself, or it costs nothing.

• 0

  Your call

  You could make the core of it, and you would give something up.

• 0

  You could make this

  What it does is the kind of thing an AI app builder makes well, and it charges every month.

Every AI image and video generator we grade, with its GPA and what it costs. Each one has a page of its own on toolgpa.com, with its Insider’s Guide.

1. 1Adobe FireflyFree plan · from $9.99/mo3.0
2. 2Leonardo.AiFree plan · from $12/mo3.0
3. 3MagnificFree plan · from $14.50/mo3.0
4. 4IdeogramFree plan · from $15/mo2.8
5. 5invideoFree plan · from $10/mo2.8
6. 6KreaFree plan · from $5.25/mo2.8
7. 7PlaygroundFree plan · from $12/mo2.8
8. 8PikaFrom $8/mo2.6
9. 9RecraftFree plan · from $10/mo2.6
10. 10RunwayFree trial · from $12/mo2.6
11. 11HiggsfieldFree plan2.4
12. 12NightCafeFree plan · from $7.49/mo2.4
13. 13OpenArtFree trial · from $13/mo2.4
14. 14PixVerseFree plan2.4
15. 15Hailuo AIFree trial2.2
16. 16LTX StudioFree trial · from $12/mo2.2
17. 17FLUX by Black Forest LabsFree plan2.0
18. 18LumaFree trial · from $25/mo2.0
19. 19MidjourneyFrom $8/mo2.0
20. 20PictoryFree trial · from $25/mo2.0
21. 21getimg.aiFrom $15/mo1.8
22. 22Stability AIFree plan1.8

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

• 1,880

  tools graded

• 47

  categories

• 426

  price changes on record

• 579

  apps priced in 12 countries