Adbrew vs Perpetua (2026): which should you pick?
As of Nov 13, 2026, Adbrew grades higher than Perpetua: 1.6 against 1.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Adbrew grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Perpetua
Goal-based ad automation for Amazon, Walmart and other marketplaces
Which one is for you
Pick Adbrew if
- Fits if your Amazon ad spend is large and you want rules running by the hour
- Makes sense if you also run Walmart ads and want one tool for both
Look elsewhere if
- Pricey if your ads are modest: $799 a month is the minimum, or a percentage of ad spend if it's more
- Skip it if you want a free try, because there is a demo and no free plan or trial
- Watch out: DSP, share-of-voice keywords, shareable dashboards and AMC have add-on limits and costs not on the pricing page
- Watch out: accounts above $500K a month in ad spend move to Enterprise with custom pricing, and API access sits there
Pick Perpetua if
- Fits if you spend several thousand dollars a month on Amazon ads and want goals, not campaigns
- Works for agencies running ads for many Amazon and Walmart clients
Look elsewhere if
- Pricey if you spend little on ads, as it's $695 a month regardless
- Skip it if you want to try it first, as there's no free plan or trial
- Not for you if you also want research, profit tracking or repricing
- Watch out: above $10K a month in ad spend a share is added to the $695, and the page doesn't say how much
- Tight if you want hourly bidding, share of voice or onboarding help, which all start at Growth
How we grade them
| 1.6GPAAdbrewWeak | 1.2GPAPerpetuaWeak | |
|---|---|---|
| Value for money | D$799 a month, or a percentage of ad spend if that is more. The dearest tenth of the category starts at $250. The percentage isn't shown on the page. | FGraded against the ad tools it's listed beside. Essentials is $695 a month, even well under $10K of ad spend. Teikametrics' Essentials is $149 and BidX Essential $195 for the same band, and nothing on record here explains the gap. Above $10K, a share of spend is added. |
| Free plan and trial | FNo free plan and no trial on record, so you pay before you see it. | FNothing free on record: no free plan and no published trial. You're paying $695 from the first month. |
| Features | CRule and AI automation, keyword harvesting, dayparting, AMC reports, Walmart ads and shelf tracking. DSP, share-of-voice keywords and shareable dashboards have add-on costs not shown. | CGoal-based campaigns, AI bidding, keyword harvesting, profitability and market reports, and display and video ads. Hourly bidding and share of voice start at Growth, and there's no research, profit tracking or repricing. |
| Ease of use | CNo store rating on record. Ad rules, AMC and DSP take setup, and the site offers a demo. | CNo rating on record. Setting goals is simpler than building campaigns by hand, but you still connect ad accounts and pick targets, and onboarding help starts at Growth. |
| Platforms and integrations | BWeb, linked to Amazon Ads, DSP, AMC and Walmart Ads. API access is on Enterprise only. | CWeb only, with no phone or desktop app. It connects to Amazon Ads, Marketing Stream, Amazon Marketing Cloud and Walmart, the platforms it runs ads on, and nothing else on record. |
| Best for | high-volume Amazon and Walmart ad automation | goal-based Amazon ads for bigger spenders |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adbrew and Perpetua. How we grade
Price against what you get
Adbrew starts at $799 a month and scores 2.3 out of 4 on features, ease of use and platforms. Perpetua starts at $10 a month and scores 2.0.
Adbrew scores higher, and starts $789 a month higher: the question is whether the extra is worth that to you. Of the other Amazon seller tools on the chart, 6 score higher than Adbrew for less, and 3 score higher than Perpetua for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Adbrew also covers workflow automation and dashboards.
At a glance
| Adbrew | Perpetua | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $799 per month, or a percentage of ad spend if greater | $695 per month for up to $10K in monthly ad spend |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Adbrew | Perpetua |
| Price read from | adbrew.io | perpetua.io |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Adbrew
- The $799 a month Standard price is a floor; the percentage of ad spend that can replace it is not stated.
- Share of Voice keywords, shareable dashboards, DSP advertising and Amazon Marketing Cloud have add-on limits and costs not shown on the pricing page.
- Accounts spending over $500K a month on ads are placed on the Enterprise plan with custom pricing.
- The site offers a demo and no free plan or trial.
Perpetua
- There is no free plan or published free trial; the lowest plan is $695 a month even below $10K of ad spend.
- Above $10K a month in ad spend, a percentage of spend is added to the $695 fee; the page does not say how much.
- Hourly bidding, share of voice and onboarding help start at the Growth tier.
- It is an ad tool only: there is no product research, profit tracking or repricing.
Key features
Adbrew
- Rule-based and AI automation
- Automates bids and budgets on sponsored ads, with automated keyword harvesting and a bulk campaign launcher for manual actions.
- Amazon Marketing Stream and dayparting
- Uses hourly performance data from Amazon Marketing Stream to adjust bids, budgets and placements by time of day.
- Amazon Marketing Cloud
- Ready-made AMC reports and audiences are in the Standard plan; custom AMC queries are in Enterprise.
- Digital shelf analytics
- Tracks the brand's visibility in Amazon search across placements and keywords.
- Walmart and DSP advertising
- Covers Walmart Sponsored Ads and Amazon DSP as well as Amazon Sponsored Ads; DSP advertising is listed as an add-on.
Perpetua
- Goal-based campaigns
- Set an objective, a target ACoS and a daily budget, and Perpetua builds, runs and adjusts the campaigns to meet it.
- AI bidding and keyword harvesting
- Conversion-based bidding and automatic keyword harvesting, with recommendations such as negating search terms that never convert.
- Hourly optimization
- From the Growth tier, Amazon Marketing Stream data drives hourly reports and intraday bid changes.
- Share of voice and organic rank
- Growth adds hourly share-of-voice and organic rank insights, plus competitor search term data and revenue opportunity analysis.
- Profitability and market reports
- Reports total sales, attributed and organic sales and ACoS across channels, with retail intelligence and digital shelf insights.
- Display and video ads
- Manages display and video advertising alongside sponsored search ads.
Plans
Adbrew
Standard$799
per month, or % of ad spend, whichever is greater
For accounts spending up to $500K a month on ads. The percentage is not shown on the page. Includes rule and AI automation, keyword harvesting, dayparting and 24x7 support.
EnterpriseCustom
For accounts above $500K monthly ad spend. Adds custom AMC queries, a custom domain, API access and quarterly business reviews.
Perpetua
Essentials$695
per month for up to $10K in monthly ad spend
AI bid optimization, automated keyword harvesting, performance and profitability reports, chat support and the Ad School tutorials.
Growth$695
per month, plus a share of ad spend, for over $10K a month in spend
Adds hourly reports and bidding through Amazon Marketing Stream, share of voice and organic rank, and onboarding. The share of ad spend is not published.
PremiumCustom
For over $500K a month in ad spend: market intelligence, custom AMC reports and data integrations, beta features and a dedicated account team.
Common questions
Which is cheaper, Adbrew or Perpetua?
As of Nov 13, 2026, Perpetua is cheaper to start with: $10 a month, against $799 a month for Adbrew. Adbrew starts at $799 per month, or a percentage of ad spend if greater, and Perpetua starts at $695 per month for up to $10K in monthly ad spend.
Which has a free plan, Adbrew or Perpetua?
As of Nov 13, 2026, neither Adbrew nor Perpetua has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.