Alchemer vs Zonka Feedback (2026): which should you pick?

Pick Alchemer if

• Fits if you're a researcher who needs conjoint, card sort or heatmap questions
• Works for teams of one to three building long surveys full of branching, with answers going to Salesforce or HubSpot

Look elsewhere if

• Pricey if you just want a contact form, since paid plans start at $315 per user a year
• Pricey if you need advanced logic or file uploads, as those start at $1,075 per user a year
• Not for you if there are more than 3 of you, because that means a custom-priced Platform plan
• Tight if you're staying free, with 3 surveys at a time, 100 responses on each and basic question types
• Watch out: the API and single sign-on are Platform only, and kiosk mode and SPSS export need Full Access

Pick Zonka Feedback if

• Fits if you run NPS or CSAT surveys for customers in stores or by email
• Works for support teams that want feedback tied to Zendesk or Salesforce

Look elsewhere if

• Skip it if you want to see a price, because plans are quoted by sales
• Watch out: survey pricing follows responses and AI pricing follows data credits, so costs can climb
• Too light for general forms, as it is built for customer experience programs
• Watch out: Feedback Management and AI Feedback Intelligence are separate plans

Alchemer

• Professional and Full Access allow at most 3 users; larger teams need a custom-priced Platform plan.
• The pricing page limits API access, single sign-on and security assessments to Platform plans.
• The Free account stops at 3 surveys and 100 responses per survey, with a short list of question types.
• Offline or kiosk mode, SPSS export and the market research question types all require Full Access.

Zonka Feedback

• No prices are published; plans are quoted by the sales team.
• The page says survey pricing follows the number of responses and AI pricing follows data credits.
• Feedback Management and AI Feedback Intelligence are separate plans that can be bundled.
• It is built for customer experience programs, not general-purpose form building.

Alchemer

43 question types

Alchemer Survey lists 43 question types. File uploads need Professional, and card sort, heatmap and conjoint questions need Full Access.

Logic, piping and merge codes

Survey logic is on every paid license. Multiple conditions, piping and repeating count as advanced logic and start on Professional.

Link, email, SMS and QR distribution

Share a survey by link, QR code or SMS. Sending email campaigns to a contact list from inside Alchemer starts on Professional.

Reports and exports

Paid licenses share reports by URL, download them as PDF, PowerPoint, Excel or Word and export raw data to Excel. SPSS export is Full Access only.

Integration catalog

A catalog of integrations pushes survey data to, or pulls records from, Salesforce, HubSpot, Google Sheets, Tableau and other systems.

AI survey tools

An AI Survey Builder drafts a survey from a plain-language description, and AI Smart Question generates follow-up questions for respondents.

Zonka Feedback

Multichannel surveys

Surveys go out by email, SMS and WhatsApp, appear on websites and in products, and run offline on Android or iOS devices used as kiosks.

NPS, CSAT and CES

Templates and reporting cover the standard customer experience metrics, with dashboards and digest emails.

Case management

Feedback can be turned into cases that are assigned and tracked to resolution, with alerts and automated follow-ups.

AI Feedback Intelligence

A separate product that unifies feedback from surveys, tickets and reviews and analyzes themes, sentiment and trends. Priced separately from surveys.

Integrations

Connects to CRMs, helpdesks and collaboration tools, and to Zapier, Make and webhooks for anything else.

Regional data hosting

Data can be stored in the US, Europe, Australia or India, and the company says it is ISO 27001:2022 certified.

Alchemer

• Free$0

  Up to 3 surveys at a time and 100 responses per survey, with basic question types such as radio buttons, checkboxes, text boxes and ratings.

• Collaborator$315

  per user / year ($55 per user / month billed monthly)

  Unlimited surveys and questions, 75,000 responses a year per account, survey logic, report downloads and email support.

• Professional$1,075

  per user / year ($165 per user / month billed monthly)

  Up to 3 users and 100,000 responses a year, plus advanced logic, email campaigns, file uploads and phone support on annual plans.

• Full Access$1,895

  per user / year ($275 per user / month billed monthly)

  Up to 3 users and 125,000 responses a year, plus market research question types, SPSS export, open-text analysis and offline or kiosk mode.

• Platform PlansCustom

  For more than 3 users: API access, single sign-on, 24/7 support, a customer success manager and feedback collection across other channels.

Zonka Feedback

Pricing could not be confirmed. See zonkafeedback.com.

Alchemer

• Annual discount

  Save 43% to 52% with annual billing

  The pricing page marks annual billing as saving 52% on Collaborator ($315 a year against $55 a month), 46% on Professional and 43% on Full Access.

• Nonprofit

  25% off annual plans for non-profits

  Registered non-profit organizations get 25% off annual accounts after entering an EIN or international equivalent at checkout. Monthly accounts are excluded.

Zonka Feedback

No public discounts listed.