QuestionPro vs Zonka Feedback (2026): which should you pick?

Pick QuestionPro if

• Fits if you're a market researcher who needs conjoint, MaxDiff or an audience panel
• Works for field teams that have to collect answers with no connection

Look elsewhere if

• Pricey if you're a small business, since paid plans start at $99 per user a month
• Not for you if you want to pay month by month, as the pricing page shows annual billing only
• Tight if you stay free: 1 user and 200 responses per survey
• Watch out: Team Edition needs at least 5 users and the Research Suite at least 10, with its price on request
• Watch out: the customer and employee experience products are sold separately, with pricing on request

Pick Zonka Feedback if

• Fits if you run NPS or CSAT surveys for customers in stores or by email
• Works for support teams that want feedback tied to Zendesk or Salesforce

Look elsewhere if

• Skip it if you want to see a price, because plans are quoted by sales
• Watch out: survey pricing follows responses and AI pricing follows data credits, so costs can climb
• Too light for general forms, as it is built for customer experience programs
• Watch out: Feedback Management and AI Feedback Intelligence are separate plans

QuestionPro

• The free Essentials plan covers 1 user and 200 responses per survey.
• Paid plans are priced per user and billed annually; the pricing page shows no monthly option.
• Team Edition needs at least 5 users, and the Research Suite at least 10, with pricing on request.
• The customer experience and employee experience products are sold separately, with pricing on request.

Zonka Feedback

• No prices are published; plans are quoted by the sales team.
• The page says survey pricing follows the number of responses and AI pricing follows data credits.
• Feedback Management and AI Feedback Intelligence are separate plans that can be bundled.
• It is built for customer experience programs, not general-purpose form building.

QuestionPro

Survey builder with logic

Build surveys from 30 to 52 question types depending on the plan, with branching, piping and skip logic. A Path Simulator in the editor maps every route and flags questions no one can reach.

QuestionPro AI

A Survey Agent drafts a full survey, with questions, scales and logic, from a description. Smart Dashboards build a dashboard and an insight summary from the responses.

Reports and research methods

Reports include real-time shareable dashboards, and data exports to Excel, SPSS and CSV. Conjoint, MaxDiff and A/B testing are part of the Research Suite.

Offline survey app

The iOS and Android app collects responses without an internet connection and syncs them later. Quotas can be tracked in the app, and a full answer option can be hidden or end the interview.

Multilingual surveys

Field the same survey in more than 100 languages, so respondents in each market can answer in their own language.

Integrations and API

Connect to Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau and Power BI, or build on Zapier, webhooks and the QuestionPro API.

Zonka Feedback

Multichannel surveys

Surveys go out by email, SMS and WhatsApp, appear on websites and in products, and run offline on Android or iOS devices used as kiosks.

NPS, CSAT and CES

Templates and reporting cover the standard customer experience metrics, with dashboards and digest emails.

Case management

Feedback can be turned into cases that are assigned and tracked to resolution, with alerts and automated follow-ups.

AI Feedback Intelligence

A separate product that unifies feedback from surveys, tickets and reviews and analyzes themes, sentiment and trends. Priced separately from surveys.

Integrations

Connects to CRMs, helpdesks and collaboration tools, and to Zapier, Make and webhooks for anything else.

Regional data hosting

Data can be stored in the US, Europe, Australia or India, and the company says it is ISO 27001:2022 certified.

QuestionPro

• Essentials$0

  1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis.

• Advanced$99

  per user / month, billed annually

  1 user, 25,000 responses per year and 38 question types, with standard surveys, logic, integrations and analysis, plus branding.

• Team Edition$83

  per user / month, billed annually, 5-user minimum

  5-user minimum, 100,000 responses per survey, 46 question types, collaboration, regional data centers and a dedicated account manager.

• Research SuiteCustom

  10 or more users with custom response pricing, 52 question types, and communities, audience and qualitative tools.

Zonka Feedback

Pricing could not be confirmed. See zonkafeedback.com.

QuestionPro

• Nonprofit

  Free Nonprofit license

  Nonprofits can get the Nonprofit license, listed at $1,188 per year, for free in return for a backlink on their website. It covers one user and up to 10,000 responses.

• Education

  Discounted academic licenses

  Universities and colleges can buy a Survey & Analytics license at what QuestionPro calls a highly discounted price through its academic sales team. No figure is published.

Zonka Feedback

No public discounts listed.