SurveySparrow vs Zonka Feedback (2026): which should you pick?
As of Nov 12, 2026, SurveySparrow grades higher than Zonka Feedback: 2.4 against 2.2 out of 4.0.
Checked Oct 6, 2026 and Nov 12, 2026 · graded Oct 10, 2026 and Nov 12, 2026 by ToolGPA
SurveySparrow grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SurveySparrow
Chat-style survey and customer feedback platform with AI analysis
Zonka Feedback
Customer feedback surveys with AI analysis of what people say
Which one is for you
Pick SurveySparrow if
- Fits if you want a survey that reads like a chat rather than a form
- Works for customer experience teams running NPS, CSAT and CES surveys
Look elsewhere if
- Tight if you stay free: 1 user, 3 active surveys, 10 questions each, 75 responses a quarter and no skip logic or embed
- Pricey if you add people, as Basic and Starter cover 1 user and extra users are $49 each a month
- Pricey if you want your own branding, matrix questions or webhooks, which start at Business at $79 a month billed yearly
- Not for you if you want to pay month by month, since billing is quarterly or yearly only
- Watch out: custom CSS, offline mode, SMS, WhatsApp and Salesforce need Enterprise, and the trial stops at 50 responses
Pick Zonka Feedback if
- Fits if you run NPS or CSAT surveys for customers in stores or by email
- Works for support teams that want feedback tied to Zendesk or Salesforce
Look elsewhere if
- Skip it if you want to see a price, because plans are quoted by sales
- Watch out: survey pricing follows responses and AI pricing follows data credits, so costs can climb
- Too light for general forms, as it is built for customer experience programs
- Watch out: Feedback Management and AI Feedback Intelligence are separate plans
How we grade them
| 2.4GPASurveySparrowFair | 2.2GPAZonka FeedbackFair | |
|---|---|---|
| Value for money | C$19 a month billed yearly is a little under this category's $24 middle, and it brings logic, web embeds and payment questions, but only 1 user and 2,500 responses a year. Branding and webhooks mean Business at $79, extra people $49 each, and there's no monthly billing. | CNo price is published; plans are quoted by the sales team, by responses and data credits. |
| Free plan and trial | CThe free plan is one of the tightest here: 1 user, 3 active surveys, 10 questions each and 75 responses a quarter, with no skip logic and no web embed. The 14-day trial of Business features needs no card but stops at 50 responses. | C14-day free trial, no free plan. The page does not say whether a card is needed. |
| Features | BIt covers the whole job: chat-style, classic or single-page surveys from 1,000-plus templates, sent by link, email, Slack or Teams, with workflows that turn feedback into tickets from Business, and AI that asks follow-ups and sorts answers into themes. | CMultichannel surveys, NPS, CSAT and CES, case management and regional hosting. AI Feedback Intelligence is a separate plan, and it isn't a general form builder. |
| Ease of use | CNo store rating on record, and there's a survey to build and a plan's worth of gating to learn around before it does much. The 1,000-plus templates mean you rarely start from nothing. | CNo store rating on record. Surveys and cases have to be set up for each channel. |
| Platforms and integrations | BWeb plus the SurveySparrow Go app on both phones, which doubles as an offline kiosk, with Slack, Teams, Zapier, Google Sheets, HubSpot and Zendesk wired in. No desktop app, and API access isn't on the free plan. | BWeb, iOS and Android, with Salesforce, HubSpot, Zendesk, Intercom, Slack, Jira, Zapier and Make. |
| Best for | surveys that feel like a chat | customer feedback surveys with NPS and CSAT |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SurveySparrow and Zonka Feedback. How we grade
Where they differ
- SurveySparrow also covers templates.
At a glance
| SurveySparrow | Zonka Feedback | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $19 per month, billed yearly ($39 per month billed quarterly) | Not published |
| Free plan | 1 user, 3 active surveys, 10 questions per survey, 75 responses per quarter, 1,000 contacts and 200 emails. No display or skip logic, web embed or API access. | None |
| Free trial | 14-day trial of the Business plan features, no credit card, limited to 50 responses | 14-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | SurveySparrow Inc. | Zonka Feedback |
| Price read from | surveysparrow.com | Not confirmed |
| Checked | Oct 6, 2026 | Nov 12, 2026 |
Worth knowing
SurveySparrow
- The free plan stops at 75 responses per quarter, 3 active surveys and 10 questions per survey, with no display or skip logic.
- Plans are billed quarterly or yearly; the pricing page offers no month-to-month billing.
- Basic and Starter include 1 user and Business 3; additional users are a $49 per user / month add-on.
- Custom branding and webhooks start at Business; custom CSS, offline mode, SMS, WhatsApp and Salesforce need Enterprise.
Zonka Feedback
- No prices are published; plans are quoted by the sales team.
- The page says survey pricing follows the number of responses and AI pricing follows data credits.
- Feedback Management and AI Feedback Intelligence are separate plans that can be bundled.
- It is built for customer experience programs, not general-purpose form building.
Key features
SurveySparrow
- Chat, classic and single-page surveys
- Every plan can build a survey as a chat-style conversation, a classic survey or a single page, starting from more than 1,000 templates.
- Logic and question types
- Display and skip logic start on Basic. Matrix, rank order and constant sum questions need Business, and heatmap questions are Enterprise only.
- Distribution channels
- Share by link, email, Slack or Microsoft Teams on any plan. Web embeds and QR codes start on Basic; SMS, WhatsApp and the mobile SDK are Enterprise.
- Workflows and ticketing
- From Business, custom workflows and webhooks act on responses, and feedback can be turned into tickets with assignment rules and SLA settings.
- AI follow-ups and analysis
- Echo agents ask respondents follow-up questions, and CogniVue groups feedback into themes and sentiment. Key driver analysis is listed under Enterprise.
- SurveySparrow Go mobile app
- A companion app for Android and iOS that creates, shares and tracks surveys from a phone and can run as an offline survey kiosk.
Zonka Feedback
- Multichannel surveys
- Surveys go out by email, SMS and WhatsApp, appear on websites and in products, and run offline on Android or iOS devices used as kiosks.
- NPS, CSAT and CES
- Templates and reporting cover the standard customer experience metrics, with dashboards and digest emails.
- Case management
- Feedback can be turned into cases that are assigned and tracked to resolution, with alerts and automated follow-ups.
- AI Feedback Intelligence
- A separate product that unifies feedback from surveys, tickets and reviews and analyzes themes, sentiment and trends. Priced separately from surveys.
- Integrations
- Connects to CRMs, helpdesks and collaboration tools, and to Zapier, Make and webhooks for anything else.
- Regional data hosting
- Data can be stored in the US, Europe, Australia or India, and the company says it is ISO 27001:2022 certified.
Plans
SurveySparrow
Free$0
1 user, 3 active surveys, 10 questions per survey and 75 responses per quarter, shared by link, email, Slack or Microsoft Teams.
Basic$19
per month, billed yearly; $39 per month billed quarterly
1 user and 2,500 responses a year (600 a quarter on quarterly billing), with display and skip logic, web embed, QR codes and payment questions.
Starter$39
per month, billed yearly; $59 per month billed quarterly
1 user and 15,000 responses a year (3,600 a quarter on quarterly billing), plus email embed, manual translation, redirects and HubSpot.
Business$79
per month, billed yearly; $149 per month billed quarterly
3 users and 36,000 responses a year (9,000 a quarter on quarterly billing), plus custom branding, matrix questions, custom workflows and webhooks.
EnterpriseCustom
3 or more users with custom limits, custom CSS, auto-translation, offline mode, SMS and WhatsApp distribution, audit logs and HIPAA compliance.
Zonka Feedback
Pricing could not be confirmed. See zonkafeedback.com.
Ways to pay less
SurveySparrow
- Annual discount
Lower monthly rate with yearly billing
Billed yearly, Basic is $19 per month against $39 billed quarterly, Starter $39 against $59 and Business $79 against $149. Response allowances differ between the two terms.
- Other savings
CX Day Sale: 25% off yearly Starter and Business
The pricing page shows the yearly Starter and Business prices reduced by 25% during a CX Day Sale. The page's sale data gives an end date of October 9, 2026.
- Startups
$2,000 of credit for $500 for startups
Registered startups up to two years old with 50 or fewer employees can buy $2,000 of credit for $500. Credits expire after 18 months and do not cover Enterprise plans.
- Education
50% off for students
The pricing page advertises 50% off for students under SurveySparrow for Education, arranged by contacting the company.
- Nonprofit
15% off for NGOs
The pricing page advertises 15% off for non-profit organizations, arranged by contacting the company.
Zonka Feedback
No public discounts listed.
Common questions
Which is cheaper, SurveySparrow or Zonka Feedback?
As of Nov 12, 2026, SurveySparrow starts at $19 per month, billed yearly ($39 per month billed quarterly), and Zonka Feedback has no price we could confirm.
Which has a free plan, SurveySparrow or Zonka Feedback?
As of Nov 12, 2026, only SurveySparrow has a free plan. Zonka Feedback does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.