Qualtrics vs Zonka Feedback (2026): which should you pick?
As of Nov 12, 2026, Qualtrics and Zonka Feedback share a 2.2 GPA, and only Qualtrics has a free plan.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Qualtrics grades higher on the free plan and features. Zonka Feedback grades higher on value for money and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Qualtrics
Survey and experience research platform with a free account
Zonka Feedback
Customer feedback surveys with AI analysis of what people say
Which one is for you
Pick Qualtrics if
- Fits if you are a student or researcher running a small survey
- Works for universities and large companies already licensed
Look elsewhere if
- Pricey if you outgrow Free, as the one published paid price is $5,040 a year
- Tight if you need more than 500 responses, 3 active surveys or 8 question types
- Watch out: custom look and feel, quotas, dashboards and the workflow engine are not in the free account
- Not for you if you want an easy price check, since other products are quoted through sales
Pick Zonka Feedback if
- Fits if you run NPS or CSAT surveys for customers in stores or by email
- Works for support teams that want feedback tied to Zendesk or Salesforce
Look elsewhere if
- Skip it if you want to see a price, because plans are quoted by sales
- Watch out: survey pricing follows responses and AI pricing follows data credits, so costs can climb
- Too light for general forms, as it is built for customer experience programs
- Watch out: Feedback Management and AI Feedback Intelligence are separate plans
How we grade them
| 2.2GPAQualtricsFair | 2.2GPAZonka FeedbackFair | |
|---|---|---|
| Value for money | DStrategic Research is $420 a month billed annually, $5,040 a year, far above the category's $66 dearest-tenth line. | CNo price is published; plans are quoted by the sales team, by responses and data credits. |
| Free plan and trial | BFree account: 500 responses, 3 active surveys of up to 30 questions and 8 question types with basic logic. A student or one-off project can live on that. | C14-day free trial, no free plan. The page does not say whether a card is needed. |
| Features | BSurvey builder, templates, distribution, analysis, AI help and connected experience programs cover the whole job. Quotas, dashboards and workflows are not in the free account. | CMultichannel surveys, NPS, CSAT and CES, case management and regional hosting. AI Feedback Intelligence is a separate plan, and it isn't a general form builder. |
| Ease of use | CNo store rating on record. A large platform with a learning curve for its reports and programs. | CNo store rating on record. Surveys and cases have to be set up for each channel. |
| Platforms and integrations | CWeb only, and the listing names no integrations or apps. | BWeb, iOS and Android, with Salesforce, HubSpot, Zendesk, Intercom, Slack, Jira, Zapier and Make. |
| Best for | a free survey account for research and students | customer feedback surveys with NPS and CSAT |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Qualtrics and Zonka Feedback. How we grade
Where they differ
- Qualtrics also covers dashboards.
- Zonka Feedback also covers workflow automation.
At a glance
| Qualtrics | Zonka Feedback | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $420 per month, billed annually ($5,040 a year) | Not published |
| Free plan | Free account: 500 responses, 3 active surveys of up to 30 questions each, 8 question types and basic skip, display and branch logic. | None |
| Free trial | 30-day trial of Strategic Research | 14-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Qualtrics | Zonka Feedback |
| Price read from | qualtrics.com | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Qualtrics
- The free account stops at 500 responses, 3 active surveys and 8 question types.
- The one published paid price is $5,040 a year; other products are quoted through sales.
- Custom look and feel, quotas, dashboards and the workflow engine are not in the free account.
- Many universities hold a full license; the free-account page offers a check by .edu address.
Zonka Feedback
- No prices are published; plans are quoted by the sales team.
- The page says survey pricing follows the number of responses and AI pricing follows data credits.
- Feedback Management and AI Feedback Intelligence are separate plans that can be bundled.
- It is built for customer experience programs, not general-purpose form building.
Key features
Qualtrics
- Survey builder and templates
- A drag-and-drop builder with 50+ templates. Paid plans offer 23 question types, branching, quotas and 20+ pre-built research solutions.
- Distribution
- Surveys go out by link, email, SMS, website, QR code or mobile app, and paid plans can draw on Qualtrics' integrated panels.
- Analysis and reporting
- Free accounts get reports; paid plans add dashboards, crosstabs, Stats iQ statistical tools, and text, sentiment and topic analysis.
- AI assistance
- A Research Agent guides study design, with AI-assisted analysis and generative summaries of video feedback on paid plans.
- Video and audio feedback
- Paid plans collect video feedback, audio feedback, video diaries, focus groups and interviews inside surveys.
- Connected experience programs
- Surveys sit in the same system as customer and employee experience data, so results can trigger actions across programs.
Zonka Feedback
- Multichannel surveys
- Surveys go out by email, SMS and WhatsApp, appear on websites and in products, and run offline on Android or iOS devices used as kiosks.
- NPS, CSAT and CES
- Templates and reporting cover the standard customer experience metrics, with dashboards and digest emails.
- Case management
- Feedback can be turned into cases that are assigned and tracked to resolution, with alerts and automated follow-ups.
- AI Feedback Intelligence
- A separate product that unifies feedback from surveys, tickets and reviews and analyzes themes, sentiment and trends. Priced separately from surveys.
- Integrations
- Connects to CRMs, helpdesks and collaboration tools, and to Zapier, Make and webhooks for anything else.
- Regional data hosting
- Data can be stored in the US, Europe, Australia or India, and the company says it is ISO 27001:2022 certified.
Plans
Qualtrics
Free$0
500 responses, 3 active surveys with up to 30 questions each, 8 question types, 50+ templates and reports.
Strategic Research$420
per month, billed annually ($5,040 a year)
23 question types, quotas, response weighting, dashboards, Stats iQ and text analysis, and a workflow engine.
Enterprise and XM solutionsCustom
Customer, employee and market research products priced by interactions through a sales request.
Zonka Feedback
Pricing could not be confirmed. See zonkafeedback.com.
Common questions
Which is cheaper, Qualtrics or Zonka Feedback?
As of Nov 12, 2026, Qualtrics starts at $420 per month, billed annually ($5,040 a year), and Zonka Feedback has no price we could confirm.
Which has a free plan, Qualtrics or Zonka Feedback?
As of Nov 12, 2026, only Qualtrics has a free plan. Zonka Feedback does not, though it has a free trial.
Which platforms do Qualtrics and Zonka Feedback run on?
As of Nov 12, 2026, only Zonka Feedback lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.