AskNicely vs Medallia (2026): which should you pick?
As of Nov 13, 2026, AskNicely and Medallia share a 1.8 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about platforms, where AskNicely grades higher, or features, where Medallia does.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick AskNicely if
- Fits if you run a service business that wants staff leaderboards from feedback
- Works for teams that want reviews requested after each job
Look elsewhere if
- Skip it if you want to try it yourself, since there's no trial, only a demo
- Not for you if you need a price up front, as none is published
- Watch out: SSO costs $1,500 a year and NiceAI and reputation management are add-ons
- Tight if you're small: plans start at 500 responses a year, and a named success manager only comes above $9,600 a year
Pick Medallia if
- Fits if you run feedback programs across a contact centre, digital channels and staff
- Works for large companies that want one contract covering several experience programs
Look elsewhere if
- Skip it if you want a quick survey or form, since this is built for enterprise programs
- Not for you if you need a price before talking to sales, because none is published
- Watch out: pricing is by experience data records in annual tiers, which is hard to estimate in advance
- Too light for nothing, but too heavy for small teams that just need a few surveys
How we grade them
| 1.8GPAAskNicelyWeak | 1.8GPAMedalliaWeak | |
|---|---|---|
| Value for money | CNo prices published; plans start at 500 responses a year and are quoted by sales. SSO is an add-on at $1,500 a year. | CNo price is published. The pricing page describes annual tiers based on experience data records, not seats or surveys, so there's nothing to compare against the forms category's $19 middle. |
| Free plan and trial | FNo free plan and no free trial; only a personalised demo. | FNo free plan and no trial are listed. Access starts with a conversation with the vendor. |
| Features | CCSAT and NPS, follow-up routing, reviews, coaching and goals. But NiceAI, reputation management and SSO are paid add-ons. | BFeedback capture across channels, text analytics with alerts, role-based reports and employee programs. The listing shows no gap in the job, only that it's a bigger job than a form tool does. |
| Ease of use | CNo store rating on record. Plans, routing and integrations need setting up. | CNo store rating on record. It's an enterprise platform with programs to set up, roles to assign and alerts to route, so expect a learning curve. |
| Platforms and integrations | BWeb with Salesforce, HubSpot, Intercom, Teams and Slack. | CWeb only on the listing, and no integrations are named. |
| Best for | customer feedback for service businesses | enterprise feedback programs across many channels |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AskNicely and Medallia. How we grade
Where they differ
- AskNicely also covers forms and review collection.
- Medallia also covers dashboards.
In commonWebAI featuresSurveysReports
At a glance
| AskNicely | Medallia | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | AskNicely | Medallia, Inc. |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
AskNicely
- No prices are published; plans start from 500 responses a year and are quoted through sales.
- The vendor offers no free trial, only a personalized demo.
- SSO is an add-on at $1,500 a year, and NiceAI and reputation management are optional add-ons.
- Plans above $9,600 a year come with a named customer success manager.
Medallia
- No prices are published; the pricing page says to contact the company.
- Pricing is described as an experience data record model in annual tiers, not per seat or per survey.
- It is built for enterprise programs, so it is heavier than a form or small-survey tool.
Key features
AskNicely
- CSAT and NPS surveys
- The Learn plan covers surveys, unlimited users, automated workflows, reports and leaderboards.
- Feedback follow-up
- The Grow plan adds assigning feedback to staff, AI-suggested responses and Slack and Microsoft Teams alerts.
- Reviews and testimonials
- Grow also lists a Google review manager, review requests and testimonial generation.
- Coaching and goals
- The Transform plan adds in-app and white-label surveys, unlimited API data extraction, CX goals and frontline coaching.
- NiceAI add-on
- NiceAI is a generative AI layer with a chat interface and AI agents, and it can be added to any plan.
- Integrations by industry
- Connectors cover CRMs such as Salesforce and HubSpot, Intercom, and tools for sectors like healthcare and pest control.
Medallia
- Feedback capture across channels
- Collects surveys and signals from digital journeys, contact centers and employee programs into one platform.
- AI and text analytics
- Medallia says all data is analyzed with its AI-powered analytics, which drive alerts and closed-loop workflows.
- Role-based reporting
- Reports are shaped by role so that frontline teams and executives see the feedback relevant to them.
- Employee experience programs
- Listening programs cover the employee journey from candidate to exit.
- Agile Research
- Pre-built surveys for quick market insights, a product line that now also answers at the former CheckMarket address.
Plans
AskNicely
Pricing could not be confirmed. See asknicely.com.
Medallia
Pricing could not be confirmed. See medallia.com.
Common questions
Which is cheaper, AskNicely or Medallia?
As of Nov 13, 2026, AskNicely has no price we could confirm, and Medallia has no price we could confirm.
Which has a free plan, AskNicely or Medallia?
As of Nov 13, 2026, neither AskNicely nor Medallia has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.