AskNicely vs Retently (2026): which should you pick?

Pick AskNicely if

• Fits if you run a service business that wants staff leaderboards from feedback
• Works for teams that want reviews requested after each job

Look elsewhere if

• Skip it if you want to try it yourself, since there's no trial, only a demo
• Not for you if you need a price up front, as none is published
• Watch out: SSO costs $1,500 a year and NiceAI and reputation management are add-ons
• Tight if you're small: plans start at 500 responses a year, and a named success manager only comes above $9,600 a year

Pick Retently if

• Fits if you run a Shopify store and want NPS after each order
• Works for teams that want AI to group survey comments by topic

Look elsewhere if

• Pricey if you're small: $99 a month for 2,500 surveys
• Skip it if you want a free plan, because there isn't one
• Watch out: the API and MCP server need Ecommerce Pro at $299 a month
• Watch out: we couldn't read the B2B plan prices, only the ecommerce ones, and extra users cost $10 a month

AskNicely

• No prices are published; plans start from 500 responses a year and are quoted through sales.
• The vendor offers no free trial, only a personalized demo.
• SSO is an add-on at $1,500 a year, and NiceAI and reputation management are optional add-ons.
• Plans above $9,600 a year come with a named customer success manager.

Retently

• Plans are metered by surveys sent each month, not responses received, and the credits renew monthly.
• Extra users cost $10 a month and extra campaigns $20 a month.
• The B2B plan prices were not readable on the page, only the ecommerce plans, so B2B buyers may see different numbers.
• The REST API and MCP server need Ecommerce Pro or higher.

AskNicely

CSAT and NPS surveys

The Learn plan covers surveys, unlimited users, automated workflows, reports and leaderboards.

Feedback follow-up

The Grow plan adds assigning feedback to staff, AI-suggested responses and Slack and Microsoft Teams alerts.

Reviews and testimonials

Grow also lists a Google review manager, review requests and testimonial generation.

Coaching and goals

The Transform plan adds in-app and white-label surveys, unlimited API data extraction, CX goals and frontline coaching.

NiceAI add-on

NiceAI is a generative AI layer with a chat interface and AI agents, and it can be added to any plan.

Integrations by industry

Connectors cover CRMs such as Salesforce and HubSpot, Intercom, and tools for sectors like healthcare and pest control.

Retently

Survey types and channels

NPS, CSAT and CES surveys go out by email, link, embed, kiosk or web pop-up, with feedback-button and employee (eNPS) options.

Campaign automation

Transactional and lifecycle campaigns, reminders and automated email follow-ups run from triggers and webhook events.

AI feedback analysis

AI classifies feedback by sentiment and topic, with trend groups and NPS benchmarks in the reporting view.

Alerts

Notifications for new responses go to email, Slack and Microsoft Teams.

Integrations and API

Shopify, Klaviyo, Gorgias, Zendesk, Freshdesk, Intercom, HubSpot, Zapier and Make connect it; the REST API starts on Pro.

AI agent access

An MCP server lets Claude, ChatGPT and other agents read feedback data, on the Pro plan and above.

AskNicely

Pricing could not be confirmed. See asknicely.com.

Retently

• Ecommerce Basic$99

  per month for 2,500 surveys, billed monthly

  10 campaigns and 3 seats, email support, ecommerce integrations without the API and AI topic analytics.

• Ecommerce Pro$299

  per month for 20,000 surveys, billed monthly

  10 campaigns and 10 seats, live chat and Zoom support, the API and an MCP server.

• EnterpriseCustom

  Adds the Salesforce integration, custom integrations and a dedicated account manager; sold through sales.

AskNicely

No public discounts listed.

Retently

• Annual discount

  Save 10% with yearly billing

  Retently's pricing page has a Billed yearly option marked Save 10%; the prices shown by default are for monthly billing.