Retently vs Zonka Feedback (2026): which should you pick?
As of Nov 13, 2026, Zonka Feedback grades higher than Retently: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Zonka Feedback grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Retently
NPS, CSAT and CES survey software for ecommerce and B2B
Zonka Feedback
Customer feedback surveys with AI analysis of what people say
Which one is for you
Pick Retently if
- Fits if you run a Shopify store and want NPS after each order
- Works for teams that want AI to group survey comments by topic
Look elsewhere if
- Pricey if you're small: $99 a month for 2,500 surveys
- Skip it if you want a free plan, because there isn't one
- Watch out: the API and MCP server need Ecommerce Pro at $299 a month
- Watch out: we couldn't read the B2B plan prices, only the ecommerce ones, and extra users cost $10 a month
Pick Zonka Feedback if
- Fits if you run NPS or CSAT surveys for customers in stores or by email
- Works for support teams that want feedback tied to Zendesk or Salesforce
Look elsewhere if
- Skip it if you want to see a price, because plans are quoted by sales
- Watch out: survey pricing follows responses and AI pricing follows data credits, so costs can climb
- Too light for general forms, as it is built for customer experience programs
- Watch out: Feedback Management and AI Feedback Intelligence are separate plans
How we grade them
| 2.0GPARetentlyFair | 2.2GPAZonka FeedbackFair | |
|---|---|---|
| Value for money | D$99 a month billed monthly for 2,500 surveys, five times the forms category's $19 middle, and the API needs $299. | CNo price is published; plans are quoted by the sales team, by responses and data credits. |
| Free plan and trial | C14-day free trial with no card. No free plan afterwards. | C14-day free trial, no free plan. The page does not say whether a card is needed. |
| Features | CSeveral survey types and channels, campaigns, AI topic analysis and alerts. But the REST API and MCP server need Ecommerce Pro, and extra campaigns cost $20 a month. | CMultichannel surveys, NPS, CSAT and CES, case management and regional hosting. AI Feedback Intelligence is a separate plan, and it isn't a general form builder. |
| Ease of use | CNo store rating on record. You connect your store and build campaigns. | CNo store rating on record. Surveys and cases have to be set up for each channel. |
| Platforms and integrations | BWeb with Shopify, Klaviyo, Zendesk, Freshdesk, Intercom, HubSpot, Salesforce and Zapier. | BWeb, iOS and Android, with Salesforce, HubSpot, Zendesk, Intercom, Slack, Jira, Zapier and Make. |
| Best for | NPS surveys for ecommerce stores | customer feedback surveys with NPS and CSAT |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Retently and Zonka Feedback. How we grade
Where they differ
At a glance
| Retently | Zonka Feedback | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per month for 2,500 surveys, billed monthly | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required. | 14-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Retently | Zonka Feedback |
| Price read from | retently.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Retently
- Plans are metered by surveys sent each month, not responses received, and the credits renew monthly.
- Extra users cost $10 a month and extra campaigns $20 a month.
- The B2B plan prices were not readable on the page, only the ecommerce plans, so B2B buyers may see different numbers.
- The REST API and MCP server need Ecommerce Pro or higher.
Zonka Feedback
- No prices are published; plans are quoted by the sales team.
- The page says survey pricing follows the number of responses and AI pricing follows data credits.
- Feedback Management and AI Feedback Intelligence are separate plans that can be bundled.
- It is built for customer experience programs, not general-purpose form building.
Key features
Retently
- Survey types and channels
- NPS, CSAT and CES surveys go out by email, link, embed, kiosk or web pop-up, with feedback-button and employee (eNPS) options.
- Campaign automation
- Transactional and lifecycle campaigns, reminders and automated email follow-ups run from triggers and webhook events.
- AI feedback analysis
- AI classifies feedback by sentiment and topic, with trend groups and NPS benchmarks in the reporting view.
- Alerts
- Notifications for new responses go to email, Slack and Microsoft Teams.
- Integrations and API
- Shopify, Klaviyo, Gorgias, Zendesk, Freshdesk, Intercom, HubSpot, Zapier and Make connect it; the REST API starts on Pro.
- AI agent access
- An MCP server lets Claude, ChatGPT and other agents read feedback data, on the Pro plan and above.
Zonka Feedback
- Multichannel surveys
- Surveys go out by email, SMS and WhatsApp, appear on websites and in products, and run offline on Android or iOS devices used as kiosks.
- NPS, CSAT and CES
- Templates and reporting cover the standard customer experience metrics, with dashboards and digest emails.
- Case management
- Feedback can be turned into cases that are assigned and tracked to resolution, with alerts and automated follow-ups.
- AI Feedback Intelligence
- A separate product that unifies feedback from surveys, tickets and reviews and analyzes themes, sentiment and trends. Priced separately from surveys.
- Integrations
- Connects to CRMs, helpdesks and collaboration tools, and to Zapier, Make and webhooks for anything else.
- Regional data hosting
- Data can be stored in the US, Europe, Australia or India, and the company says it is ISO 27001:2022 certified.
Plans
Retently
Ecommerce Basic$99
per month for 2,500 surveys, billed monthly
10 campaigns and 3 seats, email support, ecommerce integrations without the API and AI topic analytics.
Ecommerce Pro$299
per month for 20,000 surveys, billed monthly
10 campaigns and 10 seats, live chat and Zoom support, the API and an MCP server.
EnterpriseCustom
Adds the Salesforce integration, custom integrations and a dedicated account manager; sold through sales.
Zonka Feedback
Pricing could not be confirmed. See zonkafeedback.com.
Ways to pay less
Retently
- Annual discount
Save 10% with yearly billing
Retently's pricing page has a Billed yearly option marked Save 10%; the prices shown by default are for monthly billing.
Zonka Feedback
No public discounts listed.
Common questions
Which is cheaper, Retently or Zonka Feedback?
As of Nov 13, 2026, Retently starts at $99 per month for 2,500 surveys, billed monthly, and Zonka Feedback has no price we could confirm.
Which has a free plan, Retently or Zonka Feedback?
As of Nov 13, 2026, neither Retently nor Zonka Feedback has a free plan. Both have a free trial.
Which platforms do Retently and Zonka Feedback run on?
As of Nov 13, 2026, only Zonka Feedback lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.