DataHawk vs SellerLegend (2026): which should you pick?

Pick DataHawk if

• Fits if you sell on Amazon and Walmart and want one reporting layer
• Works for agencies reporting to many marketplace clients, or teams feeding their own BI tools

Look elsewhere if

• Skip it if you want to see a price before booking a demo
• Too light for sellers who want the tool to act, with no repricer or bid automation
• Not for you if you're a small seller looking for a product to launch
• Watch out: plans are sold yearly only, and custom dashboards are a paid service on top
• Tight if you want to try it first, as there's no free plan or trial, and no phone or desktop app

Pick SellerLegend if

• Fits if you want your real Amazon profit per product in one dashboard
• Works for sellers who ask an AI assistant about their numbers

Look elsewhere if

• Tight if you stay free: there's no free plan, only a 21-day trial
• Pricey if your volume grows, as the tier moves with orders from the last two months
• Watch out: orders above your tier cost $0.002 each
• Watch out: past 50,000 orders the price is custom, and white-label goes through sales

DataHawk

• DataHawk publishes no prices: plans are custom, sold annually after a demo.
• Custom dashboards and dedicated project work are a paid professional service on top of the plan.
• It reports and advises rather than runs things: there is no repricer, PPC bid automation or product research for new sellers.

SellerLegend

• Plan tier follows average order volume from the previous two months and adjusts up or down automatically.
• Orders over your tier cost $0.002 each.
• Above 50,000 orders pricing is custom.
• A white-label reseller option is sold through sales.

DataHawk

Unified marketplace analytics

Daily SKU-level sales, ads, SEO, inventory and profitability data for Amazon and Walmart through official partner connections, in one platform.

AI alerts and guidance

Machine learning watches the data for anomalies and opportunities, points to likely causes and recommends actions.

Advertising analytics

Combines marketplace ad data with organic metrics to judge return on ad spend.

Agency dashboards

A multi-account view with white-label reports, AI alerts and role-based access for agencies.

Sales estimates

Estimates competitors' sales for benchmarking, inventory planning and forecasting.

Data export and MCP

Customers can export their data to their own BI tools, and an MCP server connects AI assistants to their Amazon data.

SellerLegend

Profit and loss

Applies Amazon fees and your own costs to show net profit by product.

Advertising analytics

Covers Sponsored Products, Sponsored Brands and Sponsored Display.

Inventory forecasting

Restock forecasting and sales velocity analysis.

Refunds and reimbursements

Separate workflows for refunds, reimbursements and returns.

MCP server

Exposes 21 tools so Claude or ChatGPT can answer questions from account data.

DataHawk

Pricing could not be confirmed. See datahawk.co.

SellerLegend

• Starter$49.99

  per month for up to 2,500 orders

  All features included; the plan follows monthly order volume.

• Advanced$59.99

  per month for up to 5,000 orders

  Same features as Starter.

• Professional$69.99

  per month for up to 15,000 orders

  Same features as Starter.

• Enterprise$99.99

  per month for up to 50,000 orders

  Same features. Above 50,000 orders the page says to contact the vendor for custom pricing.