Jungle Scout vs SellerLegend (2026): which should you pick?

Pick Jungle Scout if

• Fits if you're hunting for your first private label product
• Works for small sellers from $29 a month on yearly billing, one user

Look elsewhere if

• Skip it if you want to try before paying, as there's no free plan or trial, only a 7-day money-back guarantee
• Not for you if you want software to run your ads or track profit, since there's ad analytics but no automation
• Tight if you're a team, with one user on Starter and extra seats at $49 a month
• Watch out: the plan table lists 3 seats on Brand Owner while the FAQ says 10, so check before buying
• Tight if you sell in Japan, India or Australia, which get only partial support; Starter allows 50 keyword searches a month

Pick SellerLegend if

• Fits if you want your real Amazon profit per product in one dashboard
• Works for sellers who ask an AI assistant about their numbers

Look elsewhere if

• Tight if you stay free: there's no free plan, only a 21-day trial
• Pricey if your volume grows, as the tier moves with orders from the last two months
• Watch out: orders above your tier cost $0.002 each
• Watch out: past 50,000 orders the price is custom, and white-label goes through sales

Jungle Scout

• There is no free plan or free trial; Catalyst plans carry a 7-day money-back guarantee instead.
• Starter is limited to one user; extra seats cost $49 a month or $459 a year each on the higher plans.
• Catalyst fully supports 8 Amazon marketplaces, with only partial support for others such as Japan, India and Australia.
• The plan table lists 3 seats on Brand Owner while the FAQ says 10, so check before buying for a team.

SellerLegend

• Plan tier follows average order volume from the previous two months and adjusts up or down automatically.
• Orders over your tier cost $0.002 each.
• Above 50,000 orders pricing is custom.
• A white-label reseller option is sold through sales.

Jungle Scout

Product research

Product Database and Opportunity Finder search for products and niches by demand and competition, and the extension shows sales estimates on Amazon search pages.

Keyword research

Keyword Scout gives search volume, trends and sponsored data for keywords, with a year or two of history on the higher plans.

Rank tracking and listings

Rank Tracker follows 500 or 5,000 keywords, and Listing Builder and Listing Analyzer help write and check product listings.

Store operations

Review Automation requests reviews, Inventory Manager plans restocks, and FBA Reimbursements finds money Amazon owes; all from Growth Accelerator up.

Competitive Intelligence

Brand Owner adds market segments with competitor benchmarking, market analysis and listing and review analysis.

AI Assist and API

AI Assist answers questions about the data (chat only on Starter), and paid plans above Starter include 100 Jungle Scout API requests.

SellerLegend

Profit and loss

Applies Amazon fees and your own costs to show net profit by product.

Advertising analytics

Covers Sponsored Products, Sponsored Brands and Sponsored Display.

Inventory forecasting

Restock forecasting and sales velocity analysis.

Refunds and reimbursements

Separate workflows for refunds, reimbursements and returns.

MCP server

Exposes 21 tools so Claude or ChatGPT can answer questions from account data.

Jungle Scout

• Starter$29

  per month, billed annually at $348 ($49 billed monthly)

  1 user: product and keyword research with limits (50 tracked products, 500 sales estimates and 50 keyword searches a month) and the browser extension.

• Growth Accelerator$49

  per month, billed annually at $588 ($79 billed monthly)

  Adds review automation, ad analytics, 500 tracked keywords, listing builder, inventory, FBA reimbursements and a year of history. Extra seats $49 a month.

• Brand Owner + CI$129

  per month, billed annually at $1,548 ($149 billed monthly)

  Adds Competitive Intelligence with 5 market segments, 2,000 tracked products, 5,000 keywords, 2 years of history and priority support.

• CobaltCustom

  Separate enterprise platform for brands over $1M a year: 19 marketplaces, share and Buy Box analysis, priced per user and sold after a demo.

SellerLegend

• Starter$49.99

  per month for up to 2,500 orders

  All features included; the plan follows monthly order volume.

• Advanced$59.99

  per month for up to 5,000 orders

  Same features as Starter.

• Professional$69.99

  per month for up to 15,000 orders

  Same features as Starter.

• Enterprise$99.99

  per month for up to 50,000 orders

  Same features. Above 50,000 orders the page says to contact the vendor for custom pricing.

Jungle Scout

• Annual discount

  Save up to 40% with annual billing

  Billed yearly, Starter is $29 a month instead of $49, Growth Accelerator $49 instead of $79 and Brand Owner $129 instead of $149.

SellerLegend

No public discounts listed.