SellerLegend vs sellerboard (2026): which should you pick?

Pick SellerLegend if

• Fits if you want your real Amazon profit per product in one dashboard
• Works for sellers who ask an AI assistant about their numbers

Look elsewhere if

• Tight if you stay free: there's no free plan, only a 21-day trial
• Pricey if your volume grows, as the tier moves with orders from the last two months
• Watch out: orders above your tier cost $0.002 each
• Watch out: past 50,000 orders the price is custom, and white-label goes through sales

Pick sellerboard if

• Fits if you want your profit after every Amazon fee and cost
• Works for small sellers who also sell on Shopify, Walmart or eBay, from $15 a month

Look elsewhere if

• Skip it if you're still hunting for a product, as there's no product or niche research
• Tight if you're sharing it with staff, since per-user access limits come only with Enterprise at $63
• Tight if you rely on review requests, as Standard sends only 150 a month
• Watch out: plans are capped by orders a month, from 3,000 on Standard, and accounts hold at most 30,000 products
• Not for you if you want a desktop app, or a free plan after the 1-month trial

SellerLegend

• Plan tier follows average order volume from the previous two months and adjusts up or down automatically.
• Orders over your tier cost $0.002 each.
• Above 50,000 orders pricing is custom.
• A white-label reseller option is sold through sales.

sellerboard

• Plans are capped by orders a month, from 3,000 on Standard to 50,000 on Enterprise; bigger sellers ask for more.
• Restricting a user's access by account, marketplace or product is only on Enterprise.
• Accounts can hold at most 30,000 products.
• There is no product or niche research of the kind Helium 10 or Jungle Scout sell.

SellerLegend

Profit and loss

Applies Amazon fees and your own costs to show net profit by product.

Advertising analytics

Covers Sponsored Products, Sponsored Brands and Sponsored Display.

Inventory forecasting

Restock forecasting and sales velocity analysis.

Refunds and reimbursements

Separate workflows for refunds, reimbursements and returns.

MCP server

Exposes 21 tools so Claude or ChatGPT can answer questions from account data.

sellerboard

Real-time profit dashboard

Shows sales, orders, refunds, ad costs, estimated payout and net profit, broken down by product and order, with trend and LTV dashboards.

Costs and expenses

Tracks product costs (COGS), returns and indirect expenses alongside Amazon's fees so profit reflects the whole business.

Inventory management

Forecasts stock, warns before you run out and helps plan reorders, with a workflow for resellers.

Review requests and follow-ups

Sends automated review requests or follow-up emails to buyers, from 150 to 30,000 a month depending on the plan.

PPC optimization and alerts

Includes PPC optimization, search term performance and alerts when a listing changes.

Lost inventory refunds

Finds lost or damaged FBA inventory that Amazon should pay for, included in every plan.

SellerLegend

• Starter$49.99

  per month for up to 2,500 orders

  All features included; the plan follows monthly order volume.

• Advanced$59.99

  per month for up to 5,000 orders

  Same features as Starter.

• Professional$69.99

  per month for up to 15,000 orders

  Same features as Starter.

• Enterprise$99.99

  per month for up to 50,000 orders

  Same features. Above 50,000 orders the page says to contact the vendor for custom pricing.

sellerboard

• Standard$15

  per month for up to 3,000 orders, billed annually ($19 monthly)

  Up to 3,000 orders and 150 follow-up emails or review requests a month, with every tool except per-user access rights. $179 billed annually.

• Professional$23

  per month for up to 6,000 orders, billed annually ($29 monthly)

  Up to 6,000 orders and 6,000 follow-up emails or review requests a month, with more seller accounts, users and reports. $279 billed annually.

• Business$31

  per month for up to 15,000 orders, billed annually ($39 monthly)

  Up to 15,000 orders and 15,000 follow-up emails or review requests a month. $369 billed annually.

• Enterprise$63

  per month for up to 50,000 orders, billed annually ($79 monthly)

  Up to 50,000 orders and 30,000 emails a month, and the only plan that limits each user's access by account, marketplace or product. $759 billed annually.

SellerLegend

No public discounts listed.

sellerboard

• Annual discount

  Lower monthly rate with annual billing

  Billed yearly, Standard is $15 a month ($179) instead of $19, Professional $23 instead of $29, Business $31 instead of $39 and Enterprise $63 instead of $79.