Durable vs HeyBoss (2026): which should you pick?
As of Nov 13, 2026, Durable grades higher than HeyBoss: 2.2 against 1.8 out of 4.0.
Checked Oct 9, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
Durable grades higher on value for money and ease of use. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Durable
AI website builder for small businesses with bookings and a CRM
HeyBoss
AI builder for small business websites, stores and apps
Which one is for you
Pick Durable if
- Fits if you run a service business and need a site up today
- Works for people who want bookings, a CRM and the website on one bill
Look elsewhere if
- Skip it if you want to build a custom app, as Durable makes business websites and not much else
- Tight if you're staying free, because the site stays a private preview, the CRM holds 10 customers and the 300 AI credits don't refill
- Not for you if you're opening an online shop, since Durable's own FAQ says it isn't designed specifically for e-commerce
- Watch out: HTML customization is limited, and bookings, calendar sync and removing Durable branding are paid-plan only
- Tight if you lean on the AI agents, with 1,000 credits a month on Launch; 5,000 means Grow at $41
Pick HeyBoss if
- Fits if you run a small shop and want the site, hosting and email in one subscription
- Works for a one-off landing page you will edit with the free text and colour tweaks
Look elsewhere if
- Tight if you stay free: 70 credits a month, 2 public projects and a HeyBoss subdomain
- Pricey if you sell online, because payments and the storefront start on Premium at $39.99 a month
- Watch out: a full app is estimated at 5,000+ credits, and credit packs run $25 for 500 and expire after 12 months
- Skip it if you need an app that is more than a website, as it is web only with no listed API
- Watch out: the prices shown are for yearly billing, and monthly prices were not read
How we grade them
| 2.2GPADurableFair | 1.8GPAHeyBossWeak | |
|---|---|---|
| Value for money | CLaunch is $22 a month billed annually, $25 monthly, a little above the $19 middle for builders here and inside the ordinary band. That covers bookings, a CRM, a free domain worth up to $20 and 1,000 AI credits a month. Grow is $41. | DBasic is $23.99 a month on yearly billing, near the dearer quarter of AI app builders ($25), and the store features sit on Premium at $39.99, twice the category's middle of $20. |
| Free plan and trial | CFree gets you a private website preview, a CRM holding 10 customers and 300 AI credits — 300 in total, not per month. Nobody else can see the site until you pay, so the one thing a website exists to do, it won't do for free. | C70 AI credits a month and 2 public projects on a HeyBoss subdomain, with a watermark. You will use that up on one real site. |
| Features | CIt does its own job fully: a site in about 30 seconds with unlimited pages and hosting, SEO with AI-search rank tracking, bookings synced to Google Calendar, a CRM, and agents writing blog posts and lead replies. But it's a smaller job, and Durable says HTML customization is limited and it isn't built for e-commerce. | CBuilds sites, stores and simple apps with hosting, a CRM and email tools. But payments need Premium, workflow automation needs Platinum, and credits run down on big builds. |
| Ease of use | BNo rating on record, but you describe the business and a site exists about 30 seconds later, hosted, with no code and bookings and the CRM already switched on. The one thing to learn is the credit meter. | CNo store rating on record, and it is a web app where the work is describing and building the site, so there is a learning curve. |
| Platforms and integrations | CA web app, with no desktop or phone app listed. The integration list runs to three and all of them are Google — Calendar, Meet and Business Profile — with no API on record. Fine for a local service business, thin beside the rest of the category. | CWeb only. The integrations on record are OpenAI and three domain companies, and no API is mentioned. |
| Best for | a small-business website with bookings and a CRM | small-business websites built from a prompt |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Durable and HeyBoss. How we grade
Price against what you get
Durable starts at $22 a month and scores 2.3 out of 4 on features, ease of use and platforms. HeyBoss starts at $23.99 a month and scores 2.0.
Durable scores higher and starts $1.99 a month lower. Of the other AI app builders on the chart, 19 score higher than Durable for less, and 42 score higher than HeyBoss for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Durable also covers booking links and AI agents.
- HeyBoss also covers app builder and online store.
At a glance
| Durable | HeyBoss | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $22 per month, billed annually; $25 billed monthly (Launch) | $23.99 per month, billed annually ($287.90 a year) |
| Free plan | a private website preview, 300 AI credits in total to try the AI tools, and a CRM with up to 10 customers. | 70 AI credits a month, 5 free AI edits a day, 2 public projects and a HeyBoss subdomain (read from the site's page source). |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Durable Technologies Inc | HeyBoss AI |
| Price read from | durable.com | heyboss.ai |
| Checked | Oct 9, 2026 | Nov 13, 2026 |
Worth knowing
Durable
- The Free plan gives a private preview only; a public site on a custom domain starts with Launch.
- AI work is metered in credits: the Free plan's 300 are a one-time total, Launch includes 1,000 a month and Grow 5,000 a month.
- Durable calls itself a no-code tool with limited HTML customization, and its FAQ says it is not designed specifically for e-commerce.
- Bookings, calendar sync and removing Durable branding are limited to the paid plans.
HeyBoss
- The yearly-billing prices are the ones shown; monthly-billing prices were not read from the page.
- A complex site or store can use many credits: the page estimates 5,000+ credits for a full SaaS app, so extra credit packs may be needed.
- Credit packs such as 500 credits for $25 and 800 for $40 are sold on Basic; credits expire 12 months after purchase.
- Payments and storefront start on Premium; workflow automation needs Platinum.
Key features
Durable
- AI-generated website
- A site is generated in about 30 seconds from a description of the business, with unlimited AI-generated pages, secure hosting and unlimited traffic on every plan.
- SEO and AI search visibility
- Sites get optimized metadata, structured data and a sitemap. Paid plans add advanced SEO and track how the business ranks in ChatGPT, Gemini, Perplexity, Claude and Grok for its 5 most relevant searches.
- Bookings
- A booking widget on the site handles availability, intake forms and reschedules, syncs with Google Calendar and adds Google Meet links. It needs Launch or Grow.
- Built-in CRM and lead replies
- Leads from the site land in a built-in CRM: 10 customers on Free and unlimited on paid plans. On paid plans an AI agent drafts a reply to each new lead, to approve with a click or leave on autopilot.
- AI blog posts
- On paid plans an AI agent researches and writes search-optimized blog posts with images and internal links, and saves each one as a draft for review.
- Brand and marketing content
- AI tools generate logos, social posts and studio images. AI use is metered in credits: 300 in total on Free, 1,000 a month on Launch and 5,000 a month on Grow.
HeyBoss
- Prompt-to-site building
- Describe a site, store, landing page or app, or clone and redesign an existing site from a URL.
- AI credits
- Credits pay for new pages, AI images and AI plugins, while text, color, font and spacing edits are free.
- SEO and marketing
- The site describes AI SEO and GEO content, a built-in CRM and email tools on paid plans.
- Payments and storefront
- Premium and above include accepting payments and a storefront.
- Domains and hosting
- Managed hosting is included, and custom domains can be connected or bought in the app.
Plans
Durable
Free$0
A private website preview, 300 AI credits in total to try the AI tools, a CRM with up to 10 customers and help center support.
Launch$22
per month, billed annually; $25 billed monthly
A published site on your own domain (one free, up to $20), advanced SEO, unlimited bookings, AI agents and 1,000 AI credits a month.
Grow$41
per month, billed annually; $49 billed monthly
Everything in Launch, plus unlimited team members, a 1:1 onboarding call, automatic site translation, a $40 domain credit and 5,000 AI credits a month.
HeyBoss
Free$0
70 AI credits a month, 2 public projects and a HeyBoss subdomain.
Basic$23.99
per month, billed annually ($287.90 a year)
200 AI credits a month, 1 custom domain, private projects, no watermark, code editor, database and CMS.
Premium$39.99
per month, billed annually ($479.90 a year)
500 AI credits a month, payments and storefront, AI SEO automation, conversion tracking and team workspace.
Platinum$79.99
per month, billed annually ($959.90 a year)
1,600 AI credits a month, workflow automation, advanced analytics and priority support.
Ways to pay less
Durable
- Annual discount
Save 15% with yearly billing
The pricing toggle is labeled Save 15% for yearly billing: Launch is $22 a month billed annually against $25 monthly, and Grow is $41 against $49.
HeyBoss
- Annual discount
Save 20% with annual billing
The pricing page labels annual billing as saving 20% and shows a yearly saving of $72 on Basic, $120 on Premium and $240 on Platinum.
Common questions
Which is cheaper, Durable or HeyBoss?
As of Nov 13, 2026, Durable is cheaper to start with: $22 a month, against $23.99 a month for HeyBoss. Durable starts at $22 per month, billed annually; $25 billed monthly (Launch), and HeyBoss starts at $23.99 per month, billed annually ($287.90 a year).
Which has a free plan, Durable or HeyBoss?
As of Nov 13, 2026, both Durable and HeyBoss have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.