Event Espresso vs Ticket Tailor (2026): which should you pick?
As of Nov 13, 2026, we pick Ticket Tailor: it is first in our ranking of event ticketing platforms, and it grades higher too, 3.0 against 2.4.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Ticket Tailor grades higher on the free plan, features and ease of use. They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Event Espresso
WordPress plugin for event calendars, registration and tickets
Ticket Tailor
Event ticketing for a flat fee per ticket, with prepaid credits
Which one is for you
Pick Event Espresso if
- Fits if you already run a WordPress site and can look after it
- Works for organisers who want to keep card payments on their own gateway
Look elsewhere if
- Not for you if you do not run WordPress, as it works only inside it
- Tight if you stay on Decaf, which takes a 3% fee and has no add-ons
- Pricey if you want the extras, since All Access is $399 a year
- Watch out: gateway fees still apply, and Core covers one live site only
Pick Ticket Tailor if
- Fits if you sell pricier tickets and want a flat fee rather than a percentage
- Works for venues and attractions with timed or recurring entry
Look elsewhere if
- Skip it if you don't want to open a Stripe, PayPal or Square account
- Pricey if you want your own branding, as white label costs $49 a month and a custom domain alone $8
- Tight if you sell lots of seated tickets, as each reserved seat uses an extra credit
- Watch out: tickets issued through the API or imported are charged even when free
- Watch out: HubSpot, ActiveCampaign and Constant Contact links carry a monthly fee
How we grade them
| 2.4GPAEvent EspressoFair | 3.0GPATicket TailorVery good | |
|---|---|---|
| Value for money | BCore is $129 a year, about $10.75 a month, inside the category's cheaper quarter ($15), though add-ons are sold separately and All Access is $399. | B$0.85 a ticket as you sell, so 200 tickets at $20 is $170 a month plus VAT, and prepaid credits from $0.30 a ticket bring that down. You pay it unless you pass it on as a booking fee. Card processing through your own Stripe, PayPal or Square isn't counted. Among the lower fees here. |
| Free plan and trial | BDecaf is free with unlimited events and ticket sales, but it takes a 3% fee, takes PayPal only and cannot use add-ons. | ANo subscription and nothing to pay until you sell a paid ticket, and your first five are free. Free events cost nothing up to 5,000 tickets a year, a cap few people will reach, though seated free tickets still use a credit each. |
| Features | CCalendar, registration forms, ticket types, direct payments and check-in apps. Discount codes, waitlists and the scanning app are add-ons. | BEvent pages, embedded checkout, reserved seating, timed and recurring slots, memberships, gift vouchers, waitlists and a check-in app that works offline and takes Tap to Pay. It covers selling, the door and getting paid, since the money lands in your own account. |
| Ease of use | DNo store rating on record. It needs a WordPress site you install and maintain yourself. | CNo App Store rating on record. You connect your own Stripe, PayPal or Square account before you can take money, then build your event pages, so there's a bit to set up first. |
| Platforms and integrations | BWeb only, through WordPress, with PayPal, Stripe, Square, Mailchimp, QuickBooks and Elementor connections. | BWeb, iPhone and Android, with Mailchimp, HubSpot, Zapier, WordPress, a public API and an MCP connector for AI assistants. No desktop app, which an A needs. |
| Best for | WordPress sites that sell event tickets | a flat fee per ticket instead of a percentage |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Event Espresso and Ticket Tailor. How we grade
Price against what you get
Event Espresso starts at $10.75 a month when paid by the year and scores 2.0 out of 4 on features, ease of use and platforms. Ticket Tailor has no paid plan and scores 2.7.
Ticket Tailor scores higher and starts $10.75 a month lower. Of the other event ticketing platforms on the chart, 13 score higher than Event Espresso for less, and none scores higher than Ticket Tailor for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Event Espresso also covers calendar.
- Ticket Tailor also covers reports and email campaigns.
At a glance
| Event Espresso | Ticket Tailor | |
|---|---|---|
| Pricing | Free plan | Free |
| Starts at | $129 per year for 1 live site | Free |
| Free plan | Decaf: free plugin with unlimited events, registrations and ticket sales, PayPal payments and community support, with a 3% pay-as-you-go fee. | No subscription. Free tickets cost nothing up to 5,000 a year; paid tickets cost $0.85 each as you sell, or from $0.30 each with prepaid credits, plus VAT and card processing. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Event Espresso | Zimma Ltd |
| Price read from | eventespresso.com | tickettailor.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Event Espresso
- It runs only inside WordPress, which you install and maintain yourself.
- The free Decaf edition charges a 3% pay-as-you-go fee and cannot use add-ons.
- Core covers one live site and sells add-ons separately; All Access bundles them for $399 per year.
- Payment processing fees from your chosen gateway still apply.
Ticket Tailor
- Paid tickets cost $0.85 each as you sell or from $0.30 with prepaid credits, plus VAT and processing (2.9% + $0.30 with Stripe in the US); organizers may pass fees to buyers.
- Reserved seats use an extra credit each, and tickets issued through the API or imported are charged even when free.
- Removing Ticket Tailor branding (white label) costs $49 a month and a custom domain alone $8; HubSpot, ActiveCampaign and Constant Contact links carry a monthly fee.
- You need your own Stripe, PayPal or Square account to take payments; Ticket Tailor never holds the ticket money.
Key features
Event Espresso
- Event calendar
- Publishes events on your WordPress site in month, week, day, agenda and list views, with category colors and filters. Calendar+ is a separate add-on.
- Registration forms
- Custom forms per event with text, radio, dropdown and multi-select questions, plus group registrations for several attendees at once.
- Ticket types and dates
- Unlimited ticket types with sale start and end dates, capacity limits, and events or tickets that span several dates.
- Direct payments
- Payments go into your own gateway account such as PayPal, Stripe or Square, with no per-ticket commission on paid licenses, per the vendor.
- Check-in apps
- A mobile app scans tickets and tracks attendance in real time. It is listed among the add-on features of the All Access plan.
- Developer hooks
- A REST API, hooks, filters and logging let developers extend the plugin; the site lists 25+ translations.
Ticket Tailor
- Box office and event pages
- Branded event pages with themes, colors and layouts, checkout embedded on your own site, password-protected private events and a cart that covers several events.
- Reserved seating
- Build seating charts for theaters, stadiums or dinner layouts so buyers choose their own seats; each seat reserved costs one extra credit.
- Check-in app with Tap to Pay
- The free iOS and Android app scans ticket QR codes with the phone camera or an external scanner, works without signal, and takes card sales at the door.
- Recurring events and memberships
- Repeating dates and time slots with a busy-times heat map, memberships and season passes, gift vouchers, waitlists and fee-free donations at checkout.
- Attendee email and reminders
- Free scheduled or instant email broadcasts by ticket type, plus text and WhatsApp reminders; buyers can add text reminders at checkout for a small fee.
- Integrations, API and MCP
- Direct links to Mailchimp, HubSpot, Constant Contact and ActiveCampaign, Zapier for other apps, a public API and an MCP connector for AI assistants.
Plans
Event Espresso
Decaf$0
Unlimited events and ticket sales, PayPal payments, basic forms; community support, not compatible with add-ons, 3% pay-as-you-go fee.
Core$129
per year for 1 live site, plus staging sites
Decaf features plus custom forms, taxes, email support and no app fees; works with 30+ add-ons sold separately; 0% pay-as-you-go.
All Access$399
per year
Core plus every add-on (discount codes, recurring events, waitlists, mobile scanning app, gateways) and premium support.
Ticket Tailor
Free events$0
No fee for issuing up to 5,000 free tickets a year; larger free events get a quote. Seated free tickets still use one credit each.
Pay as you go$0
A flat $0.85 per paid ticket plus VAT, charged to the organizer, who can pass it to buyers as a booking fee. The first five tickets sold are free.
Pay upfront$0
Prepaid ticket credits from $0.30 per ticket plus VAT, in packs of at least 100, that never expire; the per-credit price falls as the pack grows.
Ways to pay less
Event Espresso
No public discounts listed.
Ticket Tailor
- Nonprofit
50% off fees for registered charities
Registered charities get half off Ticket Tailor's fees for good, applied from the billing page with proof of status; discounts are also offered to B Corps, PTAs and other nonprofits.
- Other savings
Half fee on tickets under $5
Tickets and products under $5, including booking fees and taxes, count as half a usage on application, so low-priced events pay half the normal fee.
Common questions
Which is cheaper, Event Espresso or Ticket Tailor?
As of Nov 13, 2026, Ticket Tailor is cheaper to start with: it is free, against $10.75 a month when paid by the year for Event Espresso. Event Espresso starts at $129 per year for 1 live site, and Ticket Tailor is free.
Which has a free plan, Event Espresso or Ticket Tailor?
As of Nov 13, 2026, both Event Espresso and Ticket Tailor have a free plan.
Which platforms do Event Espresso and Ticket Tailor run on?
As of Nov 13, 2026, only Ticket Tailor lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.