Genmo vs Luma (2026): which should you pick?
As of Nov 12, 2026, Genmo and Luma share a 2.0 GPA, neither has a free plan, and Genmo starts cheaper, at $10 a month against $25 a month.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Genmo grades higher on value for money and ease of use. Luma grades higher on the free plan and features. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Genmo
Text-to-video playground built on the open-source Mochi 1 model
Luma
Creative agents for video and images, built on Luma's Ray models
Which one is for you
Pick Genmo if
- Fits if you want to try text-to-video on an open model you can also run yourself
- Works for developers comfortable pulling Mochi 1 from GitHub or ComfyUI
Look elsewhere if
- Skip it if you want a free plan, as the 250 credits are a one-off unlocked by a payment method
- Tight if you need clips without a watermark, as that starts at Lite
- Watch out: credits reset monthly, and the page does not say whether leftovers carry over
- Watch out: the page does not say whether yearly billing exists for Lite and Standard
Pick Luma if
- Fits if your video goes into a production pipeline that wants HDR or EXR files
- Works for people who want an agent to plan and assemble a piece, not just make one clip
Look elsewhere if
- Pricey if you're just trying AI video, as the lowest plan is $25 a month yearly ($30 monthly), and Pro jumps to $75
- Tight if you want 1080p, where Plus's 10,000 credits make about 2 minutes of Ray3.2 a month
- Skip it if you want a free plan, as there's none, and the trial credit amount isn't stated
- Watch out: Team and Enterprise prices come only through sales, and SSO and shared credits need Team
- Not for you if you work from a phone or want a desktop app, as it's web only with no integrations listed
How we grade them
| 2.0GPAGenmoFair | 2.0GPALumaFair | |
|---|---|---|
| Value for money | CLite is $10 a month for 1,200 credits, the middle of image-tool prices. The page does not say whether that is monthly or yearly billing. | DPlus is $25 a month on yearly billing ($30 monthly), against $8 to $12 for Pika, Runway and LTX Studio, and in this category's dearest tenth. It does buy 10,000 credits: about 2 minutes of Ray3.2 at 1080p or 8 at 720p. There's no cheaper plan. |
| Free plan and trial | D250 one-time credits unlock only after adding a payment method, which the page says is never charged, and videos are watermarked. That is about 2 Mochi videos, not a plan. | CNew accounts get trial credits, but the pages don't say how many, and there's no free plan after that. |
| Features | CMochi video generation in a playground, plus Replay video at 50 credits. A narrow job, with Mochi 1 published on GitHub and Hugging Face if you would rather run it yourself. | BAgents that plan and build across video, image and audio, Ray3.2 with HDR and EXR export, video-to-video, reframe and extend, the Uni-1 image model, plus Veo, Kling, Seedance and ElevenLabs. The whole video job. |
| Ease of use | BNo store rating on record. Type a prompt in the playground and generate. | CNo app-store rating on record. Working with agents across a project is a new habit, and Ray3.2 costs anything from 100 to 400 credits per 5 seconds depending on resolution. |
| Platforms and integrations | CWeb playground only. The open model can run in ComfyUI or from Hugging Face and GitHub, but Genmo has no app of its own. | CWeb only: the site lists no desktop or phone apps. There's a developer API, but no integrations in the listing. |
| Best for | text-to-video on the open Mochi model | agent-built video for production work |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Genmo and Luma. How we grade
Price against what you get
Genmo starts at $10 a month and scores 2.3 out of 4 on features, ease of use and platforms. Luma starts at $25 a month and scores 2.3.
They score the same, and Genmo starts $15 a month lower. Of the other AI image and video generators on the chart, 14 score higher than Genmo for less, and 32 score higher than Luma for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Genmo is open source, according to its own site.
- Luma also covers video editing, AI agents and image generation.
At a glance
| Genmo | Luma | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $10 per month for 1,200 credits (billing basis not shown) | $25 per month for 10,000 credits, billed annually ($30 billed monthly) |
| Free plan | None | None |
| Free trial | 250 one-time credits, unlocked by adding a payment method (never charged); watermarked | Free trial credits to start; the amount is not stated |
| Web | ||
| Made by | Genmo, Inc. | Luma AI, Inc. |
| Price read from | genmo.ai | lumalabs.ai |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Genmo
- The free 250 credits do not refill, and the page says adding a payment method unlocks them.
- Credits reset each month; the page does not say whether leftovers carry over.
- Prices read '/month', but the page does not say whether yearly billing exists.
- The pricing page names the Mochi and Replay video types; other models were not read.
Luma
- There is no free plan; new accounts get trial credits, and the pages read do not say how many.
- Credit costs vary widely: Ray3.2 at 1080p costs 400 credits per 5 seconds, so Plus's 10,000 credits make about 2 minutes of it.
- Team and Enterprise prices are given only through sales, and SSO and shared credits need the Team plan.
- Luma is a web app; the site lists no desktop or mobile apps.
Key features
Genmo
- Mochi 1 video generation
- The Playground turns written prompts into video with Genmo's Mochi model; Mochi video costs 100 credits and Replay video 50.
- Open-source model
- Mochi 1 is published on GitHub and Hugging Face, so it can be run on your own hardware or through ComfyUI.
- Monthly credit reset
- Paid credits are a balance that resets each month to the plan's amount, per the pricing page.
- Priority queues
- Lite gets high queue priority and Standard the highest, along with early access to new models.
Luma
- Luma Agents
- Agents research, generate and refine work across video, image, audio and text while keeping a project's context; Luma Skills save a workflow to rerun.
- Ray3.2 video model
- Text- and image-to-video in draft, 540p, 720p or 1080p, with HDR and EXR export for production work and up to 16 keyframes through the API.
- Video-to-video, reframe and extend
- Change existing footage with video-to-video and Modify, reframe a clip to a new shape, extend it, and stitch clips with captions into a finished piece.
- Uni-1 image model
- Luma's image model carries style references, character references and brand guidance into each image; GPT Image and Nano Banana are also offered.
- Partner video and audio models
- Veo 3.1, Kling 3.0, Seedance 2.5 and MiniMax H3 for video, lip sync from Sync, and ElevenLabs voice, music and sound effects.
- Team workspaces
- Share credits and manage usage in one place, with projects, team-wide sharing, usage analytics and SSO on the Team plan.
Plans
Genmo
Free$0
250 lifetime credits that do not refill; videos carry a Genmo watermark.
Lite$10
per month for 1,200 credits; billing basis not shown
No watermark, commercial use and high queue priority.
Standard$30
per month for 5,000 credits; billing basis not shown
No watermark, commercial use, highest queue priority and early model access.
Luma
Plus$25
per month for 10,000 credits, billed annually ($30 billed monthly)
Luma and partner image and video models, commercial use and edit access for guests. Ray3.2 at 720p costs 100 credits per 5 seconds.
Pro$75
per month for 40,000 credits, billed annually ($90 billed monthly)
Everything in Plus, with four times the usage of Luma Agents.
Ultra$250
per month for 150,000 credits, billed annually ($300 billed monthly)
Everything in Pro, with 15 times the usage of Luma Agents.
TeamCustom
Shared team credits, projects and team-wide sharing, member management, usage analytics and SSO.
EnterpriseCustom
Everything in Team, plus enterprise commitments, dedicated training and custom fine-tuning.
Ways to pay less
Genmo
No public discounts listed.
Luma
- Annual discount
Lower monthly rate with yearly billing
Yearly billing costs $300 a year for Plus, $900 for Pro and $3,000 for Ultra, against $30, $90 and $300 a month; the page says up to 20% saved.
Common questions
Which is cheaper, Genmo or Luma?
As of Nov 12, 2026, Genmo is cheaper to start with: $10 a month, against $25 a month for Luma. Genmo starts at $10 per month for 1,200 credits (billing basis not shown), and Luma starts at $25 per month for 10,000 credits, billed annually ($30 billed monthly).
Which has a free plan, Genmo or Luma?
As of Nov 12, 2026, neither Genmo nor Luma has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.