Google Veo vs Luma (2026): which should you pick?
As of Nov 12, 2026, Google Veo and Luma share a 2.0 GPA, neither has a free plan, and Google Veo starts cheaper, at $4.99 a month against $25 a month.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Google Veo grades higher on value for money, ease of use and platforms. Luma grades higher on the free plan and features.
Price, platforms and features side by side. The table says where each price was read and when.
Google Veo
Google DeepMind's text-to-video model with native audio
Luma
Creative agents for video and images, built on Luma's Ray models
Which one is for you
Pick Google Veo if
- Fits if you already pay for a Google AI plan and want video thrown in
- Works for developers who want to call a video model from their own apps
Look elsewhere if
- Skip it if you want a video tool on its own, as Veo is sold only inside Google AI plans
- Tight if you stay on the free Gemini plan, because video isn't listed there
- Watch out: limits are given as multiples of the free plan, never a number of clips
- Watch out: developer pricing for the Veo API sits on a page we could not read
Pick Luma if
- Fits if your video goes into a production pipeline that wants HDR or EXR files
- Works for people who want an agent to plan and assemble a piece, not just make one clip
Look elsewhere if
- Pricey if you're just trying AI video, as the lowest plan is $25 a month yearly ($30 monthly), and Pro jumps to $75
- Tight if you want 1080p, where Plus's 10,000 credits make about 2 minutes of Ray3.2 a month
- Skip it if you want a free plan, as there's none, and the trial credit amount isn't stated
- Watch out: Team and Enterprise prices come only through sales, and SSO and shared credits need Team
- Not for you if you work from a phone or want a desktop app, as it's web only with no integrations listed
How we grade them
| 2.0GPAGoogle VeoFair | 2.0GPALumaFair | |
|---|---|---|
| Value for money | CVideo starts on AI Plus at $4.99 a month, but the plan is a bundle and the limits only double the free ones. Pro at $19.99 gives 4x, so real use sits near the middle-to-dear end of the category's $10 to $15 range. | DPlus is $25 a month on yearly billing ($30 monthly), against $8 to $12 for Pika, Runway and LTX Studio, and in this category's dearest tenth. It does buy 10,000 credits: about 2 minutes of Ray3.2 at 1080p or 8 at 720p. There's no cheaper plan. |
| Free plan and trial | FThe free Gemini plan doesn't list video generation. The page names it from AI Plus upward, and Pro carries only a limited Veo 3.1 Lite trial. | CNew accounts get trial credits, but the pages don't say how many, and there's no free plan after that. |
| Features | CText to video with sound through the Gemini app and Google Flow, plus a developer route. The usage limits are never given as a count of videos, so you can't tell what a plan buys. | BAgents that plan and build across video, image and audio, Ray3.2 with HDR and EXR export, video-to-video, reframe and extend, the Uni-1 image model, plus Veo, Kling, Seedance and ElevenLabs. The whole video job. |
| Ease of use | BIt sits inside a Gemini account you may already have, with nothing to install or set up. | CNo app-store rating on record. Working with agents across a project is a new habit, and Ray3.2 costs anything from 100 to 400 credits per 5 seconds depending on resolution. |
| Platforms and integrations | BGemini app, Google Flow and Google AI Studio, with a route for developers. Web-first and no desktop program. | CWeb only: the site lists no desktop or phone apps. There's a developer API, but no integrations in the listing. |
| Best for | video clips with sound, if you already pay for Google AI | agent-built video for production work |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Google Veo and Luma. How we grade
Price against what you get
Google Veo starts at $4.99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Luma starts at $25 a month and scores 2.3.
Google Veo scores higher and starts $20.01 a month lower. Of the other AI image and video generators on the chart, 2 score higher than Google Veo for less, and 32 score higher than Luma for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Luma also covers video editing, AI agents and image generation.
At a glance
| Google Veo | Luma | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $4.99 per month (Google AI Plus) | $25 per month for 10,000 credits, billed annually ($30 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | Free trial credits to start; the amount is not stated |
| Web | ||
| Made by | Google DeepMind | Luma AI, Inc. |
| Price read from | gemini.google | lumalabs.ai |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Google Veo
- Veo is not sold separately; it is part of Google AI Plus, Pro and Ultra, so the price covers the whole bundle.
- The free Gemini plan does not list video generation; the page names it from AI Plus upward.
- The page gives usage limits as multiples of the Free plan, not as a number of videos.
- Developer pricing for the Veo API sits on a separate page we could not read.
Luma
- There is no free plan; new accounts get trial credits, and the pages read do not say how many.
- Credit costs vary widely: Ray3.2 at 1080p costs 400 credits per 5 seconds, so Plus's 10,000 credits make about 2 minutes of it.
- Team and Enterprise prices are given only through sales, and SSO and shared credits need the Team plan.
- Luma is a web app; the site lists no desktop or mobile apps.
Key features
Google Veo
- Video with native audio
- Veo 3.1 generates video together with sound, from a written prompt, according to Google DeepMind's model page.
- Try it in the Gemini app
- Video generation is part of the Gemini app on paid Google AI plans, with usage limits that grow by tier.
- Google Flow
- Google's creative studio for building scenes and stories; each plan includes a monthly allowance of Flow credits.
- Build with Veo
- The model page links developers to a route for building with Veo in their own products.
- Speed-focused variant
- Google's subscription page mentions Veo 3.1 Lite, a version it says prioritizes speed and efficiency.
Luma
- Luma Agents
- Agents research, generate and refine work across video, image, audio and text while keeping a project's context; Luma Skills save a workflow to rerun.
- Ray3.2 video model
- Text- and image-to-video in draft, 540p, 720p or 1080p, with HDR and EXR export for production work and up to 16 keyframes through the API.
- Video-to-video, reframe and extend
- Change existing footage with video-to-video and Modify, reframe a clip to a new shape, extend it, and stitch clips with captions into a finished piece.
- Uni-1 image model
- Luma's image model carries style references, character references and brand guidance into each image; GPT Image and Nano Banana are also offered.
- Partner video and audio models
- Veo 3.1, Kling 3.0, Seedance 2.5 and MiniMax H3 for video, lip sync from Sync, and ElevenLabs voice, music and sound effects.
- Team workspaces
- Share credits and manage usage in one place, with projects, team-wide sharing, usage analytics and SSO on the Team plan.
Plans
Google Veo
Google AI Plus$4.99
per month
Twice the Free usage limits, with video generation in the Gemini app and 200 Google Flow credits.
Google AI Pro$19.99
per month
Four times the Free usage limits, video generation, 1,000 Google Flow credits and 5 TB of storage.
Google AI Ultra$99.99
per month for 5x the Pro limits ($199.99 for 20x)
Highest access, 10,000 or 25,000 Flow credits depending on tier, and video generation with Veo 3.1.
Luma
Plus$25
per month for 10,000 credits, billed annually ($30 billed monthly)
Luma and partner image and video models, commercial use and edit access for guests. Ray3.2 at 720p costs 100 credits per 5 seconds.
Pro$75
per month for 40,000 credits, billed annually ($90 billed monthly)
Everything in Plus, with four times the usage of Luma Agents.
Ultra$250
per month for 150,000 credits, billed annually ($300 billed monthly)
Everything in Pro, with 15 times the usage of Luma Agents.
TeamCustom
Shared team credits, projects and team-wide sharing, member management, usage analytics and SSO.
EnterpriseCustom
Everything in Team, plus enterprise commitments, dedicated training and custom fine-tuning.
Ways to pay less
Google Veo
No public discounts listed.
Luma
- Annual discount
Lower monthly rate with yearly billing
Yearly billing costs $300 a year for Plus, $900 for Pro and $3,000 for Ultra, against $30, $90 and $300 a month; the page says up to 20% saved.
Common questions
Which is cheaper, Google Veo or Luma?
As of Nov 12, 2026, Google Veo is cheaper to start with: $4.99 a month, against $25 a month for Luma. Google Veo starts at $4.99 per month (Google AI Plus), and Luma starts at $25 per month for 10,000 credits, billed annually ($30 billed monthly).
Which has a free plan, Google Veo or Luma?
As of Nov 12, 2026, neither Google Veo nor Luma has a free plan. Luma has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.