Hubla vs Selar (2026): which should you pick?
As of Nov 13, 2026, Hubla and Selar share a 2.2 GPA, both have a free plan and their prices can't be set side by side, so the choice depends on whether you care more about features, where Hubla grades higher, or value for money, where Selar does.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Hubla if
- Fits if you sell courses or memberships to Brazilian buyers
- Makes sense if you want checkout and a member area from one seller
Look elsewhere if
- Pricey if your products are cheap, since R$2.49 plus 8.9% takes a large slice of each sale
- Watch out: the WhatsApp and Telegram groups feature adds R$0.99 a sale
- Skip it if you don't read Portuguese, as the main pages are in Portuguese and the English page is partly translated
- Watch out: above R$10,000 a month you are pointed to an Enterprise quote with no published price
Pick Selar if
- Fits if you sell digital products to African buyers and want to start free
- Works for creators who want a hosted store instead of their own site
Look elsewhere if
- Skip it if you want a flat price with no per-sale cut, as every plan pays one
- Watch out: plan prices were shown in naira, so check the currency before budgeting in dollars
- Tight if you sell courses, since hosted courses start on the Pro plan at ₦12,000 a month
- Skip it if you need a phone app or a desktop app, as only the web is listed
How we grade them
| 2.2GPAHublaFair | 2.2GPASelarFair | |
|---|---|---|
| Value for money | D8.9% + R$2.49 on every approved sale, which is well above the 3% to 5% cuts other digital-product platforms take, with R$0.99 more if you use the groups feature. | CPaid plans start at ₦12,000 a month, shown in naira only, so there is no dollar price to set against the $10, $22 and $32.50 the category's cheaper quarter, middle and dearer quarter start at. |
| Free plan and trial | BA free account with no monthly fee, so you pay only on approved sales. The cut is the price. | BThe Starter plan is free with up to 40 products, though a 4% + NGN 50 fee comes off every sale. |
| Features | BCheckout, a members area, WhatsApp and Telegram groups, cart recovery, upsells, analytics and co-production payouts. Nothing in the listing is missing from the job. | CStorefront, coupons, abandoned-cart emails and affiliates on the free plan; course hosting, memberships and a custom domain need Pro or above, and the Starter plan caps bundles and bookings at 2 each. |
| Ease of use | CNo store rating on record, and it is a web app where the work is building the checkout and member area, so it sits at C. | CNo store rating on record. A seller still builds the store, products and payout setup. |
| Platforms and integrations | CWeb only, and the pricing page lists no integrations or apps. | CWeb only, with no integrations listed in the data file. |
| Best for | Brazilian creators selling courses and memberships | creators selling digital products to buyers in Africa |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hubla and Selar. How we grade
Where they differ
- Hubla also covers online courses, community and whatsApp messaging.
- Selar also covers online store.
At a glance
| Hubla | Selar | |
|---|---|---|
| Pricing | Free | Free plan |
| Starts at | Free | Free Starter plan; paid plans from ₦12,000 per month (shown in Nigerian naira) |
| Free plan | Free account with no monthly fee; the Standard plan charges 8.9% + R$2.49 per approved sale. | Starter plan: free, up to 40 products, with a fee on each sale. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Hubla Tecnologia Limitada | Selar |
| Price read from | lp.hub.la | selar.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Hubla
- Prices are in Brazilian reais and the main pages are in Portuguese, with a partly translated English page.
- The 8.9% + R$2.49 fee applies to each approved sale; sellers billing more than R$10,000 a month are pointed to an Enterprise quote.
- The WhatsApp and Telegram groups feature adds R$0.99 per sale.
- Runs in a browser; the pricing page lists no mobile or desktop apps.
Selar
- Every plan, including the free one, pays a per-sale fee; the pricing page gives the standard rate as 4% + NGN 50 per sale, and says the fee varies by sale currency.
- The plan prices were displayed in Nigerian naira on the page read; a US dollar price was not shown, so treat the naira figures as the listing and check the currency selector.
- The pricing page shows monthly, quarterly, biannual and annual billing options; only the monthly figures are listed here.
- Fee and payout rules vary by currency and country according to its help center.
Key features
Hubla
- Checkout
- A checkout page for digital products, with an AI agent that the site says can answer buyers' questions at the moment of purchase.
- Members area
- A members area where buyers access content, listed among the products.
- WhatsApp and Telegram groups
- A Groups feature for WhatsApp and Telegram, charged an extra R$0.99 per sale.
- Cart recovery and upsell
- AI agents that message customers on WhatsApp to recover abandoned carts and to offer upsells after a purchase.
- Analytics
- An analytics section listed among the products.
- Co-production and payouts
- The pricing FAQ lists questions on co-production, payout timing and how withdrawals are received; the answers were not readable without JavaScript.
Selar
- Digital product storefront
- Sellers list digital products on a Selar store page and share a link to it; the homepage describes it as a way to sell digital products online.
- Affiliate program
- The site links to an affiliates area where other people can promote a seller's products.
- Quick checkout links
- Product links support a quick checkout flow that pre-fills the buyer's email, name and phone number.
- Help center
- A help portal at help.selar.com holds guides for sellers on topics such as payouts and transaction fees.
Plans
Hubla
Padrão (Standard)Free
No upfront fee: 8.9% + R$2.49 per approved sale, plus R$0.99 per sale if the WhatsApp and Telegram groups feature is used. Hubla runs checkout, delivery and access.
Selar
Starter$0
Free, up to 40 products, 2 bundle products and 2 booking products, with CRM, abandoned-cart emails and limited coupons and affiliate selling.
Pro₦12,000
per month (shown in NGN)
Unlimited products, up to 10 hosted courses, custom domain, unlimited coupons and affiliates, Zapier and priority support.
Turbo₦22,500
per month (shown in NGN)
Everything in Pro, plus up to 25 courses, 3 membership courses and unlimited communities.
TurboPlus₦50,000
per month (shown in NGN)
Everything in Turbo, plus up to 60 courses, 10 membership courses and free wallet withdrawals in NGN.
EnterpriseCustom
Custom plan for high-growth creators and organizations; contact sales.
Common questions
Which is cheaper, Hubla or Selar?
As of Nov 13, 2026, Hubla is free, and Selar starts at Free Starter plan; paid plans from ₦12,000 per month (shown in Nigerian naira).
Which has a free plan, Hubla or Selar?
As of Nov 13, 2026, both Hubla and Selar have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.