Hubla vs Whop (2026): which should you pick?
As of Nov 13, 2026, we pick Whop: it is first in our ranking of tools for selling digital products, and it grades higher too, 3.4 against 2.2.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Whop grades higher on value for money, the free plan, ease of use and platforms. They get the same grade on features.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Hubla if
- Fits if you sell courses or memberships to Brazilian buyers
- Makes sense if you want checkout and a member area from one seller
Look elsewhere if
- Pricey if your products are cheap, since R$2.49 plus 8.9% takes a large slice of each sale
- Watch out: the WhatsApp and Telegram groups feature adds R$0.99 a sale
- Skip it if you don't read Portuguese, as the main pages are in Portuguese and the English page is partly translated
- Watch out: above R$10,000 a month you are pointed to an Enterprise quote with no published price
Pick Whop if
- Fits if you sell access to a paid community with chat and courses
- Works for developers embedding checkout and payouts in their own app, with SDKs in TypeScript, Python and Ruby
Look elsewhere if
- Pricey if you switch every option on, as the fee climbs to 6% + $0.30
- Not for you if buyers pay inside the iPhone app, as Apple takes 30% of purchases under $700
- Tight if you need cash fast, as an instant bank payout costs 4% + $2.50 each time
- Watch out: Discover products are promoted by affiliates at a default 30% commission unless you change it
- Pricey if buyers are abroad: international cards add 1.5% and currency conversion 1%
How we grade them
| 2.2GPAHublaFair | 3.4GPAWhopVery good | |
|---|---|---|
| Value for money | D8.9% + R$2.49 on every approved sale, which is well above the 3% to 5% cuts other digital-product platforms take, with R$0.99 more if you use the groups feature. | BNo monthly fee: 2.7% + 30¢ a domestic card sale, so $1,000 costs $27 plus 30¢ a sale, and that is the card processing, with nothing on top. The lowest cost here at this size, but not an A: tax handling adds 2% and faster payouts cost extra. |
| Free plan and trial | BA free account with no monthly fee, so you pay only on approved sales. The cut is the price. | ANothing to pay until you sell, with no monthly fee and no plan to upgrade to. Each sale's card fee is the only charge, and the value grade counts that. |
| Features | BCheckout, a members area, WhatsApp and Telegram groups, cart recovery, upsells, analytics and co-production payouts. Nothing in the listing is missing from the job. | BStorefront and checkout in 195 countries, plus chat, courses with quizzes, forums, paid events, files and bookings for each product, license keys, a marketplace and affiliates. It covers the whole job. |
| Ease of use | CNo store rating on record, and it is a web app where the work is building the checkout and member area, so it sits at C. | A4.82 from about 58,000 App Store ratings, among the highest here. Building a product means picking apps such as chat or courses to add to it, rather than designing pages. |
| Platforms and integrations | CWeb only, and the pricing page lists no integrations or apps. | BWeb and iPhone, with Klarna, Afterpay, Splitit, SeQura and Venmo, an embeddable checkout and SDKs in TypeScript, Python and Ruby. No Android or desktop app is listed. |
| Best for | Brazilian creators selling courses and memberships | selling access to paid communities |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hubla and Whop. How we grade
Price against what you get
Hubla has no paid plan and scores 2.3 out of 4 on features, ease of use and platforms. Whop has no paid plan and scores 3.3.
Whop scores higher for the same starting price. Of the other tools for selling digital products on the chart, none scores higher than Hubla for less, and none scores higher than Whop for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Hubla also covers whatsApp messaging.
- Whop also covers affiliate tracking.
In commonFree planWebOnline coursesCommunityDigital downloads
At a glance
| Hubla | Whop | |
|---|---|---|
| Pricing | Free | Free |
| Starts at | Free | Free |
| Free plan | Free account with no monthly fee; the Standard plan charges 8.9% + R$2.49 per approved sale. | No monthly fee is listed. Whop charges 2.7% + $0.30 per domestic card sale, plus 1.5% for international cards and 1% for currency conversion. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Made by | Hubla Tecnologia Limitada | Whop |
| Price read from | lp.hub.la | docs.whop.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Hubla
- Prices are in Brazilian reais and the main pages are in Portuguese, with a partly translated English page.
- The 8.9% + R$2.49 fee applies to each approved sale; sellers billing more than R$10,000 a month are pointed to an Enterprise quote.
- The WhatsApp and Telegram groups feature adds R$0.99 per sale.
- Runs in a browser; the pricing page lists no mobile or desktop apps.
Whop
- Optional extras stack on the 2.7% + $0.30 card fee: payment routing 0.8%, billing 0.5%, tax collection 2%, or 6% + $0.30 with all on.
- Products listed on Discover are promoted by affiliates at a default 30% commission unless you change the rate.
- Purchases under $700 made in Whop's iOS app go through Apple, which takes 30%; subscriptions and web checkout avoid that fee.
- Fast payouts cost extra: instant bank deposit 4% + $2.50, crypto 5% + $1 and Venmo 5% + $2.50 per payout.
Key features
Hubla
- Checkout
- A checkout page for digital products, with an AI agent that the site says can answer buyers' questions at the moment of purchase.
- Members area
- A members area where buyers access content, listed among the products.
- WhatsApp and Telegram groups
- A Groups feature for WhatsApp and Telegram, charged an extra R$0.99 per sale.
- Cart recovery and upsell
- AI agents that message customers on WhatsApp to recover abandoned carts and to offer upsells after a purchase.
- Analytics
- An analytics section listed among the products.
- Co-production and payouts
- The pricing FAQ lists questions on co-production, payout timing and how withdrawals are received; the answers were not readable without JavaScript.
Whop
- Apps for each product
- Add chat, courses with quizzes, forums, events with paid tickets, file sharing, rich content pages and calendar bookings to what you sell.
- Checkout and payment methods
- Checkout in 195 countries and 135+ currencies with 100+ payment methods, ACH debit, and Klarna or Afterpay financing.
- Discover marketplace and affiliates
- List products on Whop's marketplace, where global affiliates can promote them for a default 30% commission; custom affiliates are also supported.
- Payouts
- Withdraw by next-day ACH, instant bank deposit, crypto, Venmo, wire or local bank transfer, each with its own fee.
- Tax options
- Whop handles tax on Discover sales; for direct sales it can collect tax for you, or collect and remit it in the US, EU and UK, for 2%.
- Developer tools
- Embeddable checkout, wallet and chat components, license keys for downloadable software, and SDKs in TypeScript, Python and Ruby.
Plans
Hubla
Padrão (Standard)Free
No upfront fee: 8.9% + R$2.49 per approved sale, plus R$0.99 per sale if the WhatsApp and Telegram groups feature is used. Hubla runs checkout, delivery and access.
Whop
Payments$0
Per-sale pricing: 2.7% + $0.30 for domestic cards, +1.5% international, +1% currency conversion; ACH 1.5% up to $5; financing 15%.
Common questions
Which is cheaper, Hubla or Whop?
As of Nov 13, 2026, both Hubla and Whop are free to use.
Which has a free plan, Hubla or Whop?
As of Nov 13, 2026, both Hubla and Whop have a free plan.
Which platforms do Hubla and Whop run on?
As of Nov 13, 2026, only Whop lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.