Hubla vs Plug&Pay (2026): which should you pick?
As of Nov 13, 2026, Hubla grades higher than Plug&Pay: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Hubla grades higher on the free plan and features. Plug&Pay grades higher on value for money and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Plug&Pay
Dutch sales funnel software for checkouts, upsells and subscriptions
Which one is for you
Pick Hubla if
- Fits if you sell courses or memberships to Brazilian buyers
- Makes sense if you want checkout and a member area from one seller
Look elsewhere if
- Pricey if your products are cheap, since R$2.49 plus 8.9% takes a large slice of each sale
- Watch out: the WhatsApp and Telegram groups feature adds R$0.99 a sale
- Skip it if you don't read Portuguese, as the main pages are in Portuguese and the English page is partly translated
- Watch out: above R$10,000 a month you are pointed to an Enterprise quote with no published price
Pick Plug&Pay if
- Fits if you sell in the Netherlands or Europe and already use Mollie or Stripe
- Works for a small seller with up to 3 products who wants funnels and bumps
Look elsewhere if
- Tight if you are on Lite, which has 3 products, 10 pages and 1 user
- Pricey if you want upsells, subscriptions or your own domain, which start at €59 a month on Premium
- Watch out: affiliate tools, the debtor system and the customer portal are Ultimate only, at €119
- Watch out: it does not work without a Mollie or Stripe account, and yearly plans renew automatically
How we grade them
| 2.2GPAHublaFair | 2.0GPAPlug&PayFair | |
|---|---|---|
| Value for money | D8.9% + R$2.49 on every approved sale, which is well above the 3% to 5% cuts other digital-product platforms take, with R$0.99 more if you use the groups feature. | CLite is €15 a month billed annually (€25 monthly), which is under the category's middle at $22 but above its cheapest quarter at $10. Premium is €59 and Ultimate €119. |
| Free plan and trial | BA free account with no monthly fee, so you pay only on approved sales. The cut is the price. | DA 14-day trial, with the first payment taken after the 14 days, so a card is needed. There is no free plan. |
| Features | BCheckout, a members area, WhatsApp and Telegram groups, cart recovery, upsells, analytics and co-production payouts. Nothing in the listing is missing from the job. | CLanding pages, checkouts, order bumps, subscriptions, installments and affiliate tools. The gaps are in the plans: Lite stops at 3 products and 10 pages, and affiliates and the customer portal are Ultimate only. |
| Ease of use | CNo store rating on record, and it is a web app where the work is building the checkout and member area, so it sits at C. | CNo store rating on record. You connect Mollie or Stripe, then build pages, checkouts and funnels yourself. |
| Platforms and integrations | CWeb only, and the pricing page lists no integrations or apps. | BWeb only, with Mollie, Stripe and Zapier connections and webhooks. |
| Best for | Brazilian creators selling courses and memberships | Dutch-style sales funnels with upsells and subscriptions |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hubla and Plug&Pay. How we grade
Price against what you get
Hubla has no paid plan and scores 2.3 out of 4 on features, ease of use and platforms. Plug&Pay starts at about $16.76 a month and scores 2.3.
They score the same, and Hubla starts $16.76 a month lower. Of the other tools for selling digital products on the chart, none scores higher than Hubla for less, and 9 score higher than Plug&Pay for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Hubla also covers online courses, community and whatsApp messaging.
- Plug&Pay also covers invoicing, affiliate tracking, online store, a/B testing and popups.
At a glance
| Hubla | Plug&Pay | |
|---|---|---|
| Pricing | Free | Free trial |
| Starts at | Free | €15 per month, billed annually (€25 billed monthly) |
| Free plan | Free account with no monthly fee; the Standard plan charges 8.9% + R$2.49 per approved sale. | None |
| Free trial | None listed | 14-day free trial; the first payment is taken after the 14 days and you can cancel before then |
| Web | ||
| Made by | Hubla Tecnologia Limitada | Plug&Pay BV |
| Price read from | lp.hub.la | plugandpay.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Hubla
- Prices are in Brazilian reais and the main pages are in Portuguese, with a partly translated English page.
- The 8.9% + R$2.49 fee applies to each approved sale; sellers billing more than R$10,000 a month are pointed to an Enterprise quote.
- The WhatsApp and Telegram groups feature adds R$0.99 per sale.
- Runs in a browser; the pricing page lists no mobile or desktop apps.
Plug&Pay
- Plug&Pay cannot be used without a Mollie or Stripe account, which handles the payments.
- Lite is capped at 3 products, 10 pages and 1 user; upsells, subscriptions and your own domain start at Premium.
- Affiliate tools, the debtor system and the customer portal are limited to the Ultimate plan.
- Prices are listed in euros; the yearly prices are billed once a year and a plan renews automatically.
Key features
Hubla
- Checkout
- A checkout page for digital products, with an AI agent that the site says can answer buyers' questions at the moment of purchase.
- Members area
- A members area where buyers access content, listed among the products.
- WhatsApp and Telegram groups
- A Groups feature for WhatsApp and Telegram, charged an extra R$0.99 per sale.
- Cart recovery and upsell
- AI agents that message customers on WhatsApp to recover abandoned carts and to offer upsells after a purchase.
- Analytics
- An analytics section listed among the products.
- Co-production and payouts
- The pricing FAQ lists questions on co-production, payout timing and how withdrawals are received; the answers were not readable without JavaScript.
Plug&Pay
- Landing pages and website
- Build pages from ready-made elements with an AI assistant, including a full website and AI-written sales copy. Lite allows 10 pages.
- Checkouts and funnels
- Create checkouts for one-time purchases, quotes and subscriptions, with order bumps, volume discounts and, from Premium, one-click upsells.
- Sales boosters
- Premium adds pop-ups, FOMO Frenzy, timed content, cart abandonment tracking and A/B testing.
- Subscriptions and installments
- Sell recurring plans and installment payments from Premium, with a customer portal for buyers on Ultimate.
- Affiliate marketing
- Ultimate includes an affiliate system and an affiliate marketplace to let others promote your products.
- Finances and roles
- Debtor management for unpaid invoices on Ultimate, role management from Premium, and traffic and conversion statistics on every plan.
Plans
Hubla
Padrão (Standard)Free
No upfront fee: 8.9% + R$2.49 per approved sale, plus R$0.99 per sale if the WhatsApp and Telegram groups feature is used. Hubla runs checkout, delivery and access.
Plug&Pay
Lite€15
per month, billed annually (€25 billed monthly)
Up to 3 products, 10 pages and 1 user, with all page templates, AI tools, order bumps, volume discounts, forms and webhooks.
Premium€59
per month, billed annually (€69 billed monthly)
Unlimited products and pages, 3 users, own domain, one-click upsells, subscriptions, installments, A/B testing and discount codes.
Ultimate€119
per month, billed annually (€149 billed monthly)
Everything in Premium with 10 users, plus an affiliate system and marketplace, a debtor system and a customer portal.
Ways to pay less
Hubla
No public discounts listed.
Plug&Pay
- Annual discount
Save up to €360 a year with annual billing
The pricing page's yearly toggle lowers each plan's monthly price and states a saving of €120 a year on Lite and Premium and €360 on Ultimate.
Common questions
Which is cheaper, Hubla or Plug&Pay?
As of Nov 13, 2026, Hubla is cheaper to start with: it is free, against about $16.76 a month for Plug&Pay. Hubla is free, and Plug&Pay starts at €15 per month, billed annually (€25 billed monthly).
Which has a free plan, Hubla or Plug&Pay?
As of Nov 13, 2026, only Hubla has a free plan. Plug&Pay does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.