ablefy vs Hubla (2026): which should you pick?
As of Nov 13, 2026, ablefy and Hubla share a 2.2 GPA, and only Hubla has a free plan.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
ablefy grades higher on value for money and platforms. Hubla grades higher on the free plan. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
ablefy
Sales platform for courses, memberships and digital products (elopage)
Which one is for you
Pick ablefy if
- Fits if you sell to buyers in Europe and want invoices, VAT and collections inside the platform
- Works for event organizers who also sell courses or downloads
Look elsewhere if
- Pricey if you sell a lot, because 2.7% + €0.50 a payment is added to the monthly plan and extras such as Klarna add more
- Tight if you want courses, since members, courses and communities need the €59 plan and its price steps at 3,000 and 10,000 members
- Watch out: the page does not say if €27 and €59 are monthly or annual prices, and the steps above 150 members are not shown
- Skip it if you need a free plan, as there is only a 14-day trial
Pick Hubla if
- Fits if you sell courses or memberships to Brazilian buyers
- Makes sense if you want checkout and a member area from one seller
Look elsewhere if
- Pricey if your products are cheap, since R$2.49 plus 8.9% takes a large slice of each sale
- Watch out: the WhatsApp and Telegram groups feature adds R$0.99 a sale
- Skip it if you don't read Portuguese, as the main pages are in Portuguese and the English page is partly translated
- Watch out: above R$10,000 a month you are pointed to an Enterprise quote with no published price
How we grade them
| 2.2GPAablefyFair | 2.2GPAHublaFair | |
|---|---|---|
| Value for money | C€27 a month for Sell, which sits between the category's middle at $22 and dearer quarter at $32.50, and then 2.7% + €0.50 on every standard payment on top. Create & Sell is €59 for up to 150 members. | D8.9% + R$2.49 on every approved sale, which is well above the 3% to 5% cuts other digital-product platforms take, with R$0.99 more if you use the groups feature. |
| Free plan and trial | DA 14-day trial, and the plan carries on from day 15 unless you cancel, which points to a card or account on file. No free plan. | BA free account with no monthly fee, so you pay only on approved sales. The cut is the price. |
| Features | BCheckouts with bumps and upsells, 12+ payment methods, installments, invoices and credit notes, tax reports, collections, up to 5-tier affiliate programs, event tickets, and courses and communities on Create & Sell. | BCheckout, a members area, WhatsApp and Telegram groups, cart recovery, upsells, analytics and co-production payouts. Nothing in the listing is missing from the job. |
| Ease of use | CNo store rating on record. Checkouts, funnels, courses and member areas are all things you build yourself, and the pricing page is in euros with no US-dollar view. | CNo store rating on record, and it is a web app where the work is building the checkout and member area, so it sits at C. |
| Platforms and integrations | BWeb only, but with an API and webhooks on the Sell plan, and PayPal, Klarna, Apple Pay and Google Pay for payments. Ticket check-in goes through the ablefy app. | CWeb only, and the pricing page lists no integrations or apps. |
| Best for | courses and digital products sold to German-speaking buyers | Brazilian creators selling courses and memberships |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ablefy and Hubla. How we grade
Price against what you get
ablefy starts at about $30.16 a month and scores 2.7 out of 4 on features, ease of use and platforms. Hubla has no paid plan and scores 2.3.
ablefy scores higher, and starts $30.16 a month higher: the question is whether the extra is worth that to you. Of the other tools for selling digital products on the chart, 2 score higher than ablefy for less, and none scores higher than Hubla for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- ablefy also covers invoicing, affiliate tracking and ticketing.
- Hubla also covers whatsApp messaging.
At a glance
| ablefy | Hubla | |
|---|---|---|
| Pricing | Free trial | Free |
| Starts at | €27 per month, plus 2.7% + €0.50 per standard payment | Free |
| Free plan | None | Free account with no monthly fee; the Standard plan charges 8.9% + R$2.49 per approved sale. |
| Free trial | 14-day free trial; the plan continues from day 15 unless you cancel before then | None listed |
| Web | ||
| Made by | ablefy | Hubla Tecnologia Limitada |
| Price read from | ablefy.io | lp.hub.la |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
ablefy
- Each standard payment carries 2.7% + €0.50 on top of the plan, and extras add more, such as 2.9% + €0.50 for Klarna and installments.
- Other fees on the pricing page include 2.0% on foreign-currency payments, 0.95 euros per event ticket and 19 euros a month per Sales OS agent.
- Create & Sell is priced by member count, and the page did not show the prices above the 150-member step.
- The pricing page does not say whether the €27 and €59 prices assume monthly or annual billing, and shows only euro prices.
Hubla
- Prices are in Brazilian reais and the main pages are in Portuguese, with a partly translated English page.
- The 8.9% + R$2.49 fee applies to each approved sale; sellers billing more than R$10,000 a month are pointed to an Enterprise quote.
- The WhatsApp and Telegram groups feature adds R$0.99 per sale.
- Runs in a browser; the pricing page lists no mobile or desktop apps.
Key features
ablefy
- Checkouts and funnels
- Branded checkouts with order bumps, upsells, one-click payments, bundles and A/B tests, plus funnels, landing pages and a page builder.
- Payments and installments
- Over 12 payment methods including PayPal, Klarna, SEPA debit, card, Apple Pay and Google Pay, in EUR, USD, GBP, CHF and PLN, with installment plans.
- Courses, memberships and community
- Create & Sell adds video courses with quizzes and drip content, paywalled member areas, recurring payments and community spaces.
- Invoices, tax and collections
- Automatic invoices and credit notes, tax reports, reminders and debt collection. An optional reseller model has ablefy handle VAT filing.
- Affiliate programs and Sales OS
- Run affiliate programs with up to 5 tiers and pay commissions through ablefy; Sales OS manages sales agents' quotes and commissions.
- E-ticketing
- Sell event and online-congress tickets in several price categories, with scan and check-in through the ablefy app.
Hubla
- Checkout
- A checkout page for digital products, with an AI agent that the site says can answer buyers' questions at the moment of purchase.
- Members area
- A members area where buyers access content, listed among the products.
- WhatsApp and Telegram groups
- A Groups feature for WhatsApp and Telegram, charged an extra R$0.99 per sale.
- Cart recovery and upsell
- AI agents that message customers on WhatsApp to recover abandoned carts and to offer upsells after a purchase.
- Analytics
- An analytics section listed among the products.
- Co-production and payouts
- The pricing FAQ lists questions on co-production, payout timing and how withdrawals are received; the answers were not readable without JavaScript.
Plans
ablefy
Sell€27
per month, plus 2.7% + €0.50 per payment
Checkouts, order bumps and upsells, payments and installments, invoices, tax, collections, affiliate programs with up to 5 tiers, API and webhooks.
Create & Sell€59
per month for up to 150 members, plus 2.7% + €0.50
Everything in Sell plus courses, memberships and communities. Price steps up at 3,000 and 10,000 members, then unlimited; steps not shown.
Hubla
Padrão (Standard)Free
No upfront fee: 8.9% + R$2.49 per approved sale, plus R$0.99 per sale if the WhatsApp and Telegram groups feature is used. Hubla runs checkout, delivery and access.
Common questions
Which is cheaper, ablefy or Hubla?
As of Nov 13, 2026, Hubla is cheaper to start with: it is free, against about $30.16 a month for ablefy. ablefy starts at €27 per month, plus 2.7% + €0.50 per standard payment, and Hubla is free.
Which has a free plan, ablefy or Hubla?
As of Nov 13, 2026, only Hubla has a free plan. ablefy does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.