itch.io vs Sellfy (2026): which should you pick?
As of Nov 12, 2026, itch.io grades higher than Sellfy: 3.2 against 2.4 out of 4.0.
Checked Nov 9, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
itch.io grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Sellfy
Store builder for selling downloads, subscriptions and print-on-demand
Which one is for you
Pick itch.io if
- Fits if you make indie games or assets and want to set your own cut for the platform
- Works for developers who run jams or bundles and give out download keys
Look elsewhere if
- Watch out: in Direct to you mode you are the merchant of record and liable for chargebacks and VAT
- Pricey if you sell very cheap items, because about $0.30 + 2.9% of processing comes out of each sale
- Watch out: collected payouts need a tax interview and $5 balance, and are reviewed by staff in 10 to 14 days
- Tight if you have a large catalogue, as new accounts start with 20 project pages and 10 files per page
Pick Sellfy if
- Fits if you sell files, subscriptions and merch and want them in one store
- Works for YouTubers and social sellers without a website who'd rather pay a flat fee than a cut
Look elsewhere if
- Tight if sales are climbing, as plans cap yearly sales at $10k, $50k or $200k, and overage may cost 2%
- Skip it if you want sales tax filed for you, since Sellfy isn't the merchant of record
- Pricey if you want upsells, cart recovery, affiliates or no Sellfy branding, which start on Business at $59 a month
- Watch out: the 14-day trial only lets you build; selling needs a paid plan from $22 a month
- Watch out: Stripe or PayPal fees, typically 2.9% + 30 cents, come on top
How we grade them
| 3.2GPAitch.ioVery good | 2.4GPASellfyFair | |
|---|---|---|
| Value for money | ANo monthly fee, and the share itch.io keeps is whatever you set, down to 0%. That is under 60% of the category's cheapest quarter, though payment processing of about $0.30 + 2.9% still applies. | CStarter's $10k yearly cap is less than a year of $1,000 a month, so you'd be on Business at $59 a month billed yearly, with no cut of sales: $59. That's above this category's dearer quarter but short of its dearest tenth. Stripe or PayPal fees come on top and aren't counted. |
| Free plan and trial | AFree to use with no paid plan. New accounts have a soft limit of 20 project pages and 10 files per page, which a normal seller will not reach and which can be raised on request. | CNo free plan. The 14-day trial needs no card, but it only lets you build the store, since selling needs a paid plan from $22 a month. |
| Features | BProject pages, pay-what-you-want pricing, two payout modes, sales, bundles and jams, download keys and access control, a desktop app and an API. | BDownloads, subscriptions, physical goods and print-on-demand merch in one store, email campaigns built in, PDF stamping and download limits. Nothing's missing from the core job; upsells, cart recovery and affiliates just wait for Business. |
| Ease of use | CNo store rating on record. Setting up pages, files and payouts is on you, and collected payouts need a tax interview and staff review of each payout. | CNo App Store rating on record. You don't need a website, but you're still picking a template, building the store and connecting Stripe or PayPal before anything sells. |
| Platforms and integrations | BWeb, plus an itch app for Windows, Mac and Linux, and an API. There is no phone app, and payments connect to PayPal, Stripe and Payoneer. | BWeb only, with Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads and Wix, plus buy buttons for any site. No phone or desktop app is listed. |
| Best for | indie games, assets and tools you sell yourself | a flat-fee store for downloads and merch |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: itch.io and Sellfy. How we grade
Price against what you get
itch.io has no paid plan and scores 2.7 out of 4 on features, ease of use and platforms. Sellfy starts at $0.83 a month when paid by the year and scores 2.7.
They score the same, and itch.io starts $0.83 a month lower. Of the other tools for selling digital products on the chart, none scores higher than itch.io for less, and 2 score higher than Sellfy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- itch.io also covers community.
- Sellfy also covers email campaigns, affiliate tracking and print on demand.
At a glance
| itch.io | Sellfy | |
|---|---|---|
| Pricing | Free | Free trial |
| Starts at | Free | $22 per month for up to $10k in yearly sales, billed annually ($29 monthly) |
| Free plan | No monthly fee. Sellers set the itch.io share of each sale from 0% to 100% (10% by default); PayPal or Stripe fees of about $0.30 + 2.9% apply too. | None |
| Free trial | None listed | 14-day free trial, no card required; you can build a store but must pay to sell |
| Web | ||
| macOS | ||
| Windows | ||
| Linux | ||
| Made by | itch corp | UAB Sellfy |
| Price read from | itch.io | sellfy.com |
| Checked | Nov 12, 2026 | Nov 9, 2026 |
Worth knowing
itch.io
- Payment processing fees of about $0.30 + 2.9% apply per transaction in either payout mode, so very low prices lose a large share.
- In Direct to you mode you are merchant of record and liable for chargebacks and VAT; itch.io only handles these in its collected mode.
- Collected payouts need a completed tax interview and at least $5 available, and each payout is reviewed by staff, typically in 10 to 14 days.
- New accounts have a soft limit of 20 project pages and 10 files per page, which can be raised on request.
Sellfy
- No free plan: the 14-day trial lets you build a store, but selling needs a paid plan from $22 a month.
- Plans cap yearly sales at $10k, $50k and $200k; above the cap Sellfy asks you to upgrade and may charge 2% on the overage.
- Stripe or PayPal processing fees (typically 2.9% + 30 cents) come on top, and Sellfy is not the merchant of record.
- Upsells, cart abandonment, affiliates and removing Sellfy branding all start on Business at $59 a month billed annually.
Key features
itch.io
- Project pages
- Each project gets a page with files, images and a description, plus custom CSS and a widget you can embed on another site.
- Flexible pricing
- Charge a minimum, ask for a donation with free download allowed, or disable payments. Individual files can carry their own minimum price.
- Two payout modes
- Take payments directly into your own PayPal or Stripe account, or let itch.io collect them as merchant of record, handle VAT and pay you out later.
- Sales, bundles and jams
- Run timed sales, set a goal on a sale, join co-op bundles that split revenue, and host game jams.
- Download keys and access control
- Buyers receive a unique download key. Limited releases, access control and early access with updates for owners are supported.
- Desktop app and API
- The itch app for Windows, macOS and Linux installs and updates games, and creators can push builds. A server-side and JavaScript API are documented.
Sellfy
- One store for every product type
- Sell downloads, recurring subscriptions, physical goods and print-on-demand merch side by side, with no cap on the number of products.
- Store builder and buy buttons
- Drag-and-drop templates, your own domain and custom code, or embed buy-now buttons, product widgets or the whole store on an existing site.
- Print-on-demand merch
- Caps, hoodies, T-shirts, mugs and other items printed when ordered and shipped from Sellfy's 11 fulfillment centers, with no stock to buy.
- Email marketing built in
- Send campaigns to customers from the dashboard using monthly email credits, 2,000 to 50,000 by plan, with more sold as needed.
- Upsells, cart recovery and affiliates
- Coupon codes and reviews on every plan; product upsells, abandoned cart emails and an affiliate program from Business up.
- Download protection
- Download limits, PDF stamping, access control and detailed download logs help against unauthorized sharing and refund disputes.
Plans
itch.io
Open revenue share$0
Free to use. You pick what percentage of each sale goes to itch.io (default 10%); the payment processor takes about $0.30 + 2.9% as well.
Sellfy
Starter$22
per month for up to $10k sales a year, billed annually ($29 monthly)
Unlimited digital, physical, subscription and print-on-demand products, 10GB files, 2,000 email credits, own domain. No transaction fee.
Business$59
per month for up to $50k sales a year, billed annually ($79 monthly)
Adds upsells, cart abandonment emails, an affiliate program, custom fields, no Sellfy branding, 15GB files and 10,000 email credits.
Premium$119
per month for up to $200k sales a year, billed annually ($159 monthly)
Adds product migration, priority support, 20GB files and 50,000 email credits. Sellers above $200k a year contact Sellfy for an offer.
Ways to pay less
itch.io
No public discounts listed.
Sellfy
- Annual discount
Save 25% with yearly billing
Sellfy's pricing page says yearly billing saves 25%: Starter $22 a month instead of $29, Business $59 instead of $79, Premium $119 instead of $159.
Common questions
Which is cheaper, itch.io or Sellfy?
As of Nov 12, 2026, itch.io is cheaper to start with: it is free, against $0.83 a month when paid by the year for Sellfy. itch.io is free, and Sellfy starts at $22 per month for up to $10k in yearly sales, billed annually ($29 monthly).
Which has a free plan, itch.io or Sellfy?
As of Nov 12, 2026, only itch.io has a free plan. Sellfy does not, though it has a free trial.
Which platforms do itch.io and Sellfy run on?
As of Nov 12, 2026, only itch.io lists macOS, Windows and Linux apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.