Katalist vs Pictory (2026): which should you pick?

Pick Katalist if

• Fits if you make short product ads and want a product swapped into existing footage
• Works for editors who finish in Premiere Pro

Look elsewhere if

• Watch out: two sets of prices appear and the page does not say which toggle is which
• Tight if you want collaboration, which needs Unlimited at $99 with 2 seats
• Watch out: image and video credits are counted separately, and monthly allowances reset
• Not for you if you want Premiere Pro, as that starts on Pro
• Skip it if you need a published Enterprise price, as there is none

Pick Pictory if

• Fits if you want blog posts and slide decks turned into narrated stock-footage videos
• Works for trimming long recordings into clips by editing the text

Look elsewhere if

• Tight if you make a lot of video, as Starter's 24,000 yearly credits cover up to 360 minutes and every AI feature draws on the same pool
• Not for you if you might want a refund, as paid subscriptions aren't refunded
• Pricey if you pay monthly, where Professional jumps from $35 to $59 for the same 6,000 credits a month
• Watch out: the trial gives 300 credits, up to 10 minutes of video, keeps Pictory branding, and the listing doesn't say whether it needs a card
• Watch out: Teams is $119 a month for 3 or more users, the page doesn't say if that's per user, and SSO is Enterprise only

Katalist

• The pricing page shows two sets of prices ($19, $39 and $99 with video credits; $29, $31 and $79 labeled billed annually) without saying which toggle is which.
• Credits are monthly allowances; image and video credits are counted separately.
• Premiere Pro integration and the image editor start on Pro; collaboration needs Unlimited.
• Enterprise has no published price.

Pictory

• Every AI feature draws on one credit pool; Starter's 24,000 yearly credits cover up to 360 minutes of video, and annual plans grant all credits upfront.
• Paid subscriptions are not refunded; cancelling only stops the next renewal.
• Cloned avatars, voice clones and the automatic video summary need Professional or above.
• The trial allows 300 credits, 3 videos of up to 5 minutes and keeps Pictory branding.

Katalist

Script and brief to video

Start from a script or brief and get a first-draft video, or a trend-based starting point.

Product swap engine

Drop a new product into an existing video and change it afterward with a text prompt.

Character and voice replacement

Replace a character or only their voice, with consistent characters across scenes.

Localization and lip-sync

Adapt existing videos for new markets with lip-synced voiceover.

Multiple video models

The pricing page lists Runway Gen-4, Google Veo, Kling, Pixverse, WAN, Sora 2 and LTX-2 as available.

Team features

Real-time collaboration, ZIP and PPT export and Premiere Pro integration on higher plans.

Pictory

Script, URL and slides to video

Describe the video or add a script, link, PDF, PowerPoint or audio file; the Pictory 3 agent asks five setup questions, then drafts the script, stock-footage scenes and a preview.

AI Studio

Generate images from prompts and animate images into clips with Veo 3.1, Veo 3.1 Fast or PixVerse 5.5, then drop them into scenes in the editor.

Edit video with text

Upload a recording and cut it by editing its transcript, pull out highlight clips automatically, and add captions.

Voices and avatars

ElevenLabs voices in 29 languages, voice cloning and custom avatars on Professional and above, with uploaded voiceovers synced to scenes.

Brand kits and templates

Saved fonts, colors and logos keep videos on brand, and templates set the layout, text and timing of each scene.

Zapier, Make and API

Start videos from other apps through Zapier or Make, make a video from any web page with the Chrome extension, or build on the API.

Katalist

• Essential$19

  per month; billing basis not shown

  200 image and 700 video credits a month, 5 projects, 1 custom character, lip-sync.

• Pro$39

  per month; billing basis not shown

  700 image and 1,500 video credits a month, 20 projects, 10 custom characters, Premiere Pro integration.

• Unlimited$99

  per month; billing basis not shown

  Unlimited images, 3,000 video credits a month, unlimited projects, real-time collaboration, 2 seats.

• EnterpriseCustom

  Unlimited users and video credits, API access and dedicated support; sold through sales.

Pictory

• Starter$25

  per month, billed annually ($29 billed monthly)

  24,000 credits a year, up to 360 minutes of video, 1 user, 1 brand kit and 5 GB of storage. Monthly billing gives 2,000 credits a month.

• Professional$35

  per month, billed annually ($59 billed monthly)

  72,000 credits a year, up to 1,080 minutes of video, cloned avatars, voice clones, 5 brand kits and 20 GB of storage. Monthly: 6,000 credits a month.

• Teams$119

  per month for 3+ users, billed annually ($199 billed monthly)

  216,000 credits a year, up to 3,600 minutes of video, 3 or more users, shared brand assets and 10 brand kits. The page does not say if the price is per user.

• EnterpriseCustom

  10+ users, custom minutes and credits, SSO, interactive video hosting with quizzes, SCORM export and done-for-you video creation.

Katalist

No public discounts listed.

Pictory

• Annual discount

  Save up to 40% with annual billing

  Annual billing costs $25 a month for Starter against $29, $35 for Professional against $59, and $119 for Teams against $199.