LTX Studio vs Pictory
We give LTX Studio a 2.2 GPA and Pictory a 2.0, out of 4.0. LTX Studio grades higher on value for money and features. Pictory grades higher on platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
LTX Studio
Script-to-video studio from Lightricks, built on its LTX models
Pictory
Turns scripts, articles and slides into narrated stock-footage videos
How we grade them
| 2.2GPALTX StudioFair | 2.0GPAPictoryFair | |
|---|---|---|
| Value for money | CLite is $12 a month on yearly billing ($15 monthly) for 8,000 credits, the middle of its video rivals from Pika's $8 to Luma's $25. But the page doesn't say what a second of video costs, Lite is personal use only, and commercial work starts at Standard for $28. | DStarter is $25 a month on yearly billing ($29 monthly), the dearest start among its listed rivals: invideo at $10, Runway and LTX Studio at $12, Synthesia at $18 and HeyGen at $24. It buys 2,400 video minutes a year of stock-footage editing, but only about 12.5 minutes of generated video. |
| Free plan and trial | C800 credits once, with the LTX video models and Z-Image, for personal projects only. They don't refill. | CA 14-day trial with 15 video minutes, 50 AI credits and exports up to 720p. The listing doesn't say whether it needs a card. |
| Features | BScript to storyboard to pitch deck, Lightricks' LTX models plus Veo, Kling and Seedance, camera and keyframe control, saved characters and locations, a timeline with sound, and node-based Flows. The whole job, from idea to rough cut. | CScript, blog link, PDF or slides into a narrated video with stock footage, text-based editing of recordings, ElevenLabs voices and brand kits. It does that job fully, but it's a smaller one: generated footage is about 12.5 minutes a year on Starter. |
| Ease of use | CNo app-store rating on record. It's a whole production workflow of script, boards, shots and timeline, so there's more to learn than typing one prompt. | CNo app-store rating on record. Pasting a script or link gets a first cut, but scenes, templates and brand kits take some setting up. |
| Platforms and integrations | CDesktop browser only: the site says there's no mobile app, and no integrations are listed. | BWeb and a Chrome extension, with Zapier, Make, ElevenLabs, Getty and Storyblocks, and an API. No desktop or phone app. |
| Best for | script-to-storyboard video projects | turning articles and slides into videos |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: LTX Studio and Pictory. How we grade
Price against what you get
LTX Studio starts at $12 a month and scores 2.3 out of 4 on features, ease of use and platforms. Pictory starts at $25 a month and scores 2.3.
They score the same, and LTX Studio starts $13 a month lower. Of the other AI image and video generators on the chart, 5 score higher than LTX Studio for less, and 11 score higher than Pictory for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- LTX Studio starts at $12 per month for 8,000 credits, billed annually ($15 billed monthly). Pictory starts at $25 per month, billed annually ($29 billed monthly).
- Only Pictory lists a browser extension.
- Pictory also covers transcription and templates.
At a glance
| LTX Studio | Pictory | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $12 per month for 8,000 credits, billed annually ($15 billed monthly) | $25 per month, billed annually ($29 billed monthly) |
| Free plan | None | None |
| Free trial | Free plan with 800 one-time credits and a personal-use license only | 14-day free trial with 15 video minutes, 50 AI credits and exports up to 720p |
| Web | ||
| Browser extension | ||
| Made by | Lightricks | Pictory |
| Price read from | ltx.io | pictory.ai |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
LTX Studio
- Filmmakers and agencies turning a script into a storyboard and rough cut
- Pitching an ad or film idea with generated boards and a deck
- Keeping the same characters and locations across many shots
Pictory
- Turning blog posts and slide decks into narrated videos
- Training and course teams producing many explainer videos
- Trimming long recordings into short clips by editing text
Worth knowing
LTX Studio
- The free plan's 800 credits are a one-time grant, and Free and Lite carry a personal-use license; commercial use starts at Standard.
- The pricing page does not say how many credits a second of video costs on each model.
- LTX Studio runs in a desktop browser only; the site says there is no mobile app.
- Refunds are usually given within 14 days of payment if no more than 1,200 credits were used.
Pictory
- Generated footage is limited: Starter's 1,200 yearly AI credits make about 12.5 minutes of AI video; most minutes are stock-footage edits.
- Paid subscriptions are not refunded; cancelling only stops the next renewal.
- Monthly billing gives fewer AI credits: Professional includes 500 a month when billed monthly against 12,000 a year when billed annually.
- The trial exports at up to 720p and allows 15 video minutes.
Key features
LTX Studio
- Script to storyboard
- Upload a script to generate scenes and a storyboard, or start from a concept, an image or an existing video, then turn boards into a pitch deck.
- LTX models and partners
- Lightricks' LTX-2.5 and LTX-2.3 video models on every plan, plus Veo 3.1, Kling 3.0, Seedance 2.0, Nano Banana, FLUX.2 Pro and ChatGPT Images on paid tiers.
- Shot control
- Direct camera movement, set motion with keyframes and guide shots with reference images; audio-to-video and video-to-video are also offered.
- Elements for consistency
- Save characters, objects and locations as Elements so they look the same across every scene of a project.
- Timeline editor and sound
- Cut the generated shots on a timeline and add sound design; dubbing, captions and a brand kit are listed among the advanced features.
- Flows
- Node-based automation that chains generation steps into a workflow you can rerun.
Pictory
- Script, URL and slides to video
- Paste a script or link, or upload a PDF, PowerPoint or audio file, and Pictory splits it into scenes matched with stock footage, captions and voiceover.
- AI Studio
- Generate images from prompts and animate images into clips with Veo 3.1, Veo 3.1 Fast or PixVerse 5.5, then drop them into scenes in the editor.
- Edit video with text
- Upload a recording and cut it by editing its transcript, pull out highlight clips automatically, and add captions.
- Voices and avatars
- ElevenLabs voices in 29 languages, voice cloning and custom avatars on Professional and above, with uploaded voiceovers synced to scenes.
- Brand kits and templates
- Saved fonts, colors and logos keep videos on brand, and templates set the layout, text and timing of each scene.
- Zapier, Make and API
- Start videos from other apps through Zapier or Make, make a video from any web page with the Chrome extension, or build on the API.
Plans
LTX Studio
Free$0
800 one-time credits, the LTX-2.5 and LTX-2.3 video models and Z-Image, for personal projects only.
Lite$12
per month for 8,000 credits, billed annually ($15 billed monthly)
Image and video upscales, editing tools and no watermark; still a personal-use license.
Standard$28
per month for 28,000 credits, billed annually ($35 billed monthly)
Commercial license, partner models such as Kling, Seedance and Nano Banana, Elements and storyboards; 28,800 bonus credits a month for 3 months.
Pro$100
per month for 110,000 credits, billed annually ($125 billed monthly)
Adds the Veo 3.1 models, 3 collaborators per project and on-demand credit top-ups.
EnterpriseCustom
Custom credit volume, custom LTX model training, brand controls, SSO, unlimited collaborators and data kept out of training.
Pictory
Starter$25
per month, billed annually ($29 billed monthly)
2,400 video minutes and 1,200 AI credits a year (about 12.5 minutes of generated video or 2,000 images), 1 brand kit. Monthly: 200 minutes, 100 credits.
Professional$35
per month, billed annually ($59 billed monthly)
7,200 video minutes and 12,000 AI credits a year (about 125 minutes of generated video), custom avatars and voice cloning. Shown as a Pictory 2.0 offer.
Team$119
per month for 3+ users, billed annually ($199 billed monthly)
21,600 video minutes and 28,800 AI credits a year, 10 brand kits and a shared team workspace. The page does not say if the price is per user.
EnterpriseCustom
10+ users, custom minutes and credits, SSO, interactive video hosting with quizzes, SCORM export and done-for-you video creation.
Ways to pay less
LTX Studio
- Annual discount
Save 20% with yearly billing
Yearly billing is marked 20% off: Lite is $144 a year ($12 a month) against $15 monthly, Standard $336 against $35, and Pro $1,200 against $125.
Pictory
- Annual discount
Save up to 40% with annual billing
Annual billing costs $25 a month for Starter against $29, $35 for Professional against $59, and $119 for Team against $199.
