Lofty vs REDX (2026): which should you pick?
As of Nov 13, 2026, Lofty grades higher than REDX: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Lofty grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Lofty if
- Fits if you are a real estate agent or team who wants the CRM and IDX website from one vendor
- Works for brokerages that need lead routing, SSO or white-label options
Look elsewhere if
- Skip it if you want to see a price first, as all four plans say "Request Pricing"
- Watch out: lead generation, the power dialer, text packages, website design and AI agents are all separate add-ons
- Not for you if you want a free plan or trial, because neither is listed
- Watch out: SSO and AI command-line access sit on the higher plan levels, and the mobile app platforms aren't named
Pick REDX if
- Fits if you prospect for listings and want expired and for-sale-by-owner leads
- Works for agents who call leads daily and want a dialer in the same place
Look elsewhere if
- Not for you if you need a full CRM, as the lead manager is a simple pipeline
- Pricey if you want several lead types: $60 each, or $199 for five
- Watch out: the dialer and Ad Builder need $299 or $349 a month
- Tight if you have a team, since extra seats cost $75 to $99 a month
How we grade them
| 1.8GPALoftyWeak | 1.6GPAREDXWeak | |
|---|---|---|
| Value for money | CNo price is published for any of the four plans, so it lands in the middle of the category's $15 to $49 range by default. | D$60 a month per lead type, or $199 for the five-type Core bundle, which is in the dearest tenth (from $169). The dialer needs $299 a month and extra users are $75 each. |
| Free plan and trial | FNo free plan and no trial is listed; the pricing page sends you to a demo. | FNo free plan and no trial on record. It starts at $60 a month. |
| Features | CCRM, email and text campaigns, Smart Plans, an IDX site and transaction tools. AI agents, the dialer and lead generation are priced add-ons. | CFive seller lead types, the Vortex lead manager, a power dialer, mailers and an Ad Builder. The lead manager is a simple pipeline, and the dialer and Ad Builder sit on dearer plans. |
| Ease of use | CNo store rating on record. A CRM plus a website, drip plans and add-ons to set up. | CNo store rating on record. You pick lead types, set up the dialer and run campaigns. |
| Platforms and integrations | BWeb, with Google Calendar, Outlook, Gmail and a WordPress IDX plugin. Mobile apps are listed but the pages don't name platforms. | BWeb, iPhone and Android, with Sisu, Instagram and Facebook links. No desktop app is listed. |
| Best for | a real estate CRM with an IDX website | seller lead lists with a simple lead manager |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lofty and REDX. How we grade
Where they differ
- Lofty also covers AI agents, reports, email campaigns and sMS marketing.
- REDX also covers business phone line and ad creative.
At a glance
| Lofty | REDX | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $60 per month for one lead type, billed monthly |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Lofty | REDX LLC |
| Price read from | Not confirmed | redx.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Lofty
- No prices are published: all four plans (Agent, Team, Broker, Enterprise) show "Request Pricing".
- Lead generation, the power dialer, extra text packages, website design and AI agents are add-ons priced separately.
- Mobile apps are listed, but the pages read do not name the platforms.
- Features such as AI CLI access and single sign-on appear only on higher plan levels.
REDX
- It is a lead-list service first; the Vortex lead manager is a simple pipeline, not a full CRM.
- Each lead type costs $60 a month on its own, so the five-type Core bundle at $199 is the cheaper route for several.
- The dialer and Ad Builder are only in Connect and Pro, which cost $299 and $349 a month.
- Seats beyond the first cost $75 a month on Core and Connect and $99 on Pro.
Key features
Lofty
- AI-powered CRM
- Unlimited contacts with one-off, mass and automated email, mass and auto texting, campaign segments and AI lead scoring on the plan grid.
- IDX website
- A customizable IDX website with home search, plus add-on options such as a hyperlocal SEO website and a WordPress IDX plugin.
- Smart Plans
- Multi-step workflows that nurture leads across email, text, calls and direct mail.
- AI agents
- Sales, social and homeowner agents are sold as add-ons, and custom agents are listed on higher plan levels.
- Transaction management and reporting
- Paperless transaction tools and a reporting suite, with team management and lead routing for teams and brokers.
- Lead generation services
- Managed advertising, such as Facebook, Google and direct-mail programs, sold separately from the platform.
REDX
- Five seller lead types
- Expired listings, for-sale-by-owner, for-rent-by-owner, pre-foreclosure and GeoLeads for circle prospecting, with skip-traced contact details.
- Vortex lead manager
- Gathers every REDX lead in one place to sort, filter and contact, with call scripts, objection handlers and Do-Not-Call checking. Free with any purchase.
- Power dialer
- Single-line and three-line dialers with voicemail drop, a call queue and call tracking, sold in the Connect and Pro bundles.
- Postcards and mailers
- Send branded postcards to chosen leads from Vortex, with QR-code scan alerts that tell you who looked.
- Ad Builder
- Builds Facebook and Instagram ad campaigns that are synced to your lead lists.
- Team accounts
- Extra users can be added to any bundle, and a separate REDX Teams product for teams includes Vortex.
Plans
Lofty
Pricing could not be confirmed. See lofty.com.
REDX
Build Your Own$60
per month for each lead type, billed monthly
Pick individual lead types (expired, FSBO, FRBO, GeoLeads, pre-foreclosure) with Plus Insights and Vortex included.
Core$199
per month, billed monthly ($1,990 billed yearly)
All five lead types with Plus Insights, skip tracing, Vortex, DIY mailers and postcards. Extra users $75 a month.
Connect$299
per month, billed monthly ($2,980 billed yearly)
Core plus Ad Builder and a single-line power dialer with voicemail drop. Extra users $75 a month.
Pro$349
per month, billed monthly ($3,480 billed yearly)
Connect with a three-line power dialer that calls up to 300 leads an hour. Extra users $99 a month.
Ways to pay less
Lofty
No public discounts listed.
REDX
- Annual discount
Yearly billing on the three bundles
Core is $1,990 a year, Connect $2,980 and Pro $3,480 when billed yearly, against $199, $299 and $349 a month.
Common questions
Which is cheaper, Lofty or REDX?
As of Nov 13, 2026, Lofty has no price we could confirm, and REDX starts at $60 per month for one lead type, billed monthly.
Which has a free plan, Lofty or REDX?
As of Nov 13, 2026, neither Lofty nor REDX has a free plan.
Which platforms do Lofty and REDX run on?
As of Nov 13, 2026, only REDX lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.