Follow Up Boss vs REDX (2026): which should you pick?
As of Nov 13, 2026, Follow Up Boss grades higher than REDX: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Follow Up Boss grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Follow Up Boss
Real estate CRM that routes and follows up on incoming leads
Which one is for you
Pick Follow Up Boss if
- Fits if you are a real estate agent or team with leads coming in from portals
- Works for brokerages that want leads routed to agents
Look elsewhere if
- Not for you if you are outside real estate, as it is built around leads for agents
- Pricey if you are solo: $58 a user a month is above most CRM tools
- Watch out: calling is an extra $39 a user on monthly Grow, $33 yearly
- Watch out: the pricing page doesn't name the mobile platforms behind its app
Pick REDX if
- Fits if you prospect for listings and want expired and for-sale-by-owner leads
- Works for agents who call leads daily and want a dialer in the same place
Look elsewhere if
- Not for you if you need a full CRM, as the lead manager is a simple pipeline
- Pricey if you want several lead types: $60 each, or $199 for five
- Watch out: the dialer and Ad Builder need $299 or $349 a month
- Tight if you have a team, since extra seats cost $75 to $99 a month
How we grade them
| 2.0GPAFollow Up BossFair | 1.6GPAREDXWeak | |
|---|---|---|
| Value for money | C$58 a user a month billed yearly ($69 monthly), in the dearer quarter of CRM tools, which start at $49. Pro and Platform are flat fees for 10 and 30 users. | D$60 a month per lead type, or $199 for the five-type Core bundle, which is in the dearest tenth (from $169). The dialer needs $299 a month and extra users are $75 each. |
| Free plan and trial | DA 14-day free trial with no contract, but the listing doesn't say whether a card is needed. No free plan. | FNo free plan and no trial on record. It starts at $60 a month. |
| Features | CLead capture and routing, action plans, calling, texting, email, team inboxes and AI. The listing's gap: calling is an extra $39 a user on monthly Grow. | CFive seller lead types, the Vortex lead manager, a power dialer, mailers and an Ad Builder. The lead manager is a simple pipeline, and the dialer and Ad Builder sit on dearer plans. |
| Ease of use | CNo store rating on record. Lead sources and action plans have to be set up. | CNo store rating on record. You pick lead types, set up the dialer and run campaigns. |
| Platforms and integrations | BWeb only, with Zillow Pro, Zapier and CINC connections. The page doesn't name the mobile platforms. | BWeb, iPhone and Android, with Sisu, Instagram and Facebook links. No desktop app is listed. |
| Best for | following up on real estate leads | seller lead lists with a simple lead manager |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Follow Up Boss and REDX. How we grade
Price against what you get
Follow Up Boss starts at $58 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. REDX starts at $60 a month and scores 2.3.
They score the same, and Follow Up Boss starts $2 a month lower. Of the other CRM tools on the chart, 38 score higher than Follow Up Boss for less, and 38 score higher than REDX for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Follow Up Boss also covers shared inbox, workflow automation and reports.
- REDX also covers marketing automation, business phone line and ad creative.
At a glance
| Follow Up Boss | REDX | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $58 per user / month, billed annually ($69 billed monthly) | $60 per month for one lead type, billed monthly |
| Free plan | None | None |
| Free trial | 14-day free trial, no contract | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Follow Up Boss | REDX LLC |
| Price read from | followupboss.com | redx.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Follow Up Boss
- Pro and Platform are priced as a flat fee that includes 10 and 30 users, with set prices for extra users.
- Calling is an extra $39 per user a month on Grow when billed monthly ($33 billed annually).
- Prices exclude tax. The pricing page does not name the mobile platforms behind its mobile app.
REDX
- It is a lead-list service first; the Vortex lead manager is a simple pipeline, not a full CRM.
- Each lead type costs $60 a month on its own, so the five-type Core bundle at $199 is the cheaper route for several.
- The dialer and Ad Builder are only in Connect and Pro, which cost $299 and $349 a month.
- Seats beyond the first cost $75 a month on Core and Connect and $99 on Pro.
Key features
Follow Up Boss
- Lead capture and routing
- Imports leads from lead sources and websites, with round-robin, first-to-claim and price or ZIP-code based distribution on the feature table.
- Action Plans and Smart Lists
- Automated follow-up sequences and saved lists that keep agents working the leads that need contact next.
- Calling, texting and email
- Two-way email sync, two-way texting and calling from inside the CRM. Calling is an add-on on Grow and included on Pro and Platform.
- Team inboxes and reporting
- Pro adds team inboxes and call reporting; lead-source and agent performance reports are on every plan.
- AI features
- Smart summaries, smart messages, suggested tasks and predictive lead prioritization, listed on the pricing page for every plan.
- Open integrations
- The vendor lists more than 250 integrations, including lead sources, website providers and Zapier.
REDX
- Five seller lead types
- Expired listings, for-sale-by-owner, for-rent-by-owner, pre-foreclosure and GeoLeads for circle prospecting, with skip-traced contact details.
- Vortex lead manager
- Gathers every REDX lead in one place to sort, filter and contact, with call scripts, objection handlers and Do-Not-Call checking. Free with any purchase.
- Power dialer
- Single-line and three-line dialers with voicemail drop, a call queue and call tracking, sold in the Connect and Pro bundles.
- Postcards and mailers
- Send branded postcards to chosen leads from Vortex, with QR-code scan alerts that tell you who looked.
- Ad Builder
- Builds Facebook and Instagram ad campaigns that are synced to your lead lists.
- Team accounts
- Extra users can be added to any bundle, and a separate REDX Teams product for teams includes Vortex.
Plans
Follow Up Boss
Grow$58
per user / month, billed annually ($69 billed monthly)
For solo agents and small teams: lead sources, lead distribution, Smart Lists and Action Plans. Calling is a $33 per user add-on.
Pro$416
per month for 10 users, billed annually ($499 billed monthly)
Adds unlimited calling and texting, team inboxes, call reporting and onboarding. Extra users cost $41 a month on annual billing.
Platform$833
per month for 30 users, billed annually ($1000 billed monthly)
Adds teams within teams and priority support for large teams. Extra users cost $17 a month on annual billing.
REDX
Build Your Own$60
per month for each lead type, billed monthly
Pick individual lead types (expired, FSBO, FRBO, GeoLeads, pre-foreclosure) with Plus Insights and Vortex included.
Core$199
per month, billed monthly ($1,990 billed yearly)
All five lead types with Plus Insights, skip tracing, Vortex, DIY mailers and postcards. Extra users $75 a month.
Connect$299
per month, billed monthly ($2,980 billed yearly)
Core plus Ad Builder and a single-line power dialer with voicemail drop. Extra users $75 a month.
Pro$349
per month, billed monthly ($3,480 billed yearly)
Connect with a three-line power dialer that calls up to 300 leads an hour. Extra users $99 a month.
Ways to pay less
Follow Up Boss
- Annual discount
2 months free with yearly billing
The pricing page states that yearly billing includes two months free compared with paying monthly.
REDX
- Annual discount
Yearly billing on the three bundles
Core is $1,990 a year, Connect $2,980 and Pro $3,480 when billed yearly, against $199, $299 and $349 a month.
Common questions
Which is cheaper, Follow Up Boss or REDX?
As of Nov 13, 2026, Follow Up Boss starts at $58 per user / month, billed annually ($69 billed monthly), and REDX starts at $60 per month for one lead type, billed monthly. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Follow Up Boss or REDX?
As of Nov 13, 2026, neither Follow Up Boss nor REDX has a free plan. Follow Up Boss has a free trial.
Which platforms do Follow Up Boss and REDX run on?
As of Nov 13, 2026, only REDX lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.