REDX vs Top Producer (2026): which should you pick?
As of Nov 13, 2026, Top Producer grades higher than REDX: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Top Producer grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Top Producer
Real estate CRM with MLS reports, workflows and optional lead gen
Which one is for you
Pick REDX if
- Fits if you prospect for listings and want expired and for-sale-by-owner leads
- Works for agents who call leads daily and want a dialer in the same place
Look elsewhere if
- Not for you if you need a full CRM, as the lead manager is a simple pipeline
- Pricey if you want several lead types: $60 each, or $199 for five
- Watch out: the dialer and Ad Builder need $299 or $349 a month
- Tight if you have a team, since extra seats cost $75 to $99 a month
Pick Top Producer if
- Fits if you are a real estate agent who wants a CRM tied to MLS data
- Makes sense if you are a team that wants one flat price for 5, 10 or 25 users
Look elsewhere if
- Pricey if you are alone: $179 a user is the entry price
- Watch out: leads and farming start at $479 and $599 a month, and Smart Targeting is quote-only
- Watch out: the website is $35 a user and FiveStreet $25 a user, both monthly
- Skip it if you want a trial or checkout, because the page asks you to call or request info
How we grade them
| 1.6GPAREDXWeak | 1.8GPATop ProducerWeak | |
|---|---|---|
| Value for money | D$60 a month per lead type, or $199 for the five-type Core bundle, which is in the dearest tenth (from $169). The dialer needs $299 a month and extra users are $75 each. | D$179 a user a month, against a dearest-tenth threshold of $99. Team plans run from $399 for 5 users. |
| Free plan and trial | FNo free plan and no trial on record. It starts at $60 a month. | FNo free plan and no trial is stated on the pricing page. |
| Features | CFive seller lead types, the Vortex lead manager, a power dialer, mailers and an Ad Builder. The lead manager is a simple pipeline, and the dialer and Ad Builder sit on dearer plans. | BCRM, follow-up, MLS market reports, AI Author and transaction management. Nothing in the listing is missing for an agent. |
| Ease of use | CNo store rating on record. You pick lead types, set up the dialer and run campaigns. | CNo store rating on record. MLS feeds and follow-up plans to set up. |
| Platforms and integrations | BWeb, iPhone and Android, with Sisu, Instagram and Facebook links. No desktop app is listed. | BWeb, with Google Calendar, Outlook, Apple Calendar and FiveStreet. No phone apps are listed. |
| Best for | seller lead lists with a simple lead manager | a real estate CRM tied to MLS data and market reports |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: REDX and Top Producer. How we grade
Price against what you get
REDX starts at $60 a month and scores 2.3 out of 4 on features, ease of use and platforms. Top Producer starts at $179 a month for each person and scores 2.7.
Top Producer scores higher, and starts $119 a month higher: the question is whether the extra is worth that to you. Of the other CRM tools on the chart, 38 score higher than REDX for less, and 9 score higher than Top Producer for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- REDX also covers marketing automation, business phone line and ad creative.
- Top Producer also covers tasks, workflow automation, reports, email campaigns and sMS marketing.
At a glance
| REDX | Top Producer | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $60 per month for one lead type, billed monthly | $179 per user / month |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | REDX LLC | Top Producer |
| Price read from | redx.com | topproducer.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
REDX
- It is a lead-list service first; the Vortex lead manager is a simple pipeline, not a full CRM.
- Each lead type costs $60 a month on its own, so the five-type Core bundle at $199 is the cheaper route for several.
- The dialer and Ad Builder are only in Connect and Pro, which cost $299 and $349 a month.
- Seats beyond the first cost $75 a month on Core and Connect and $99 on Pro.
Top Producer
- Plans are "request more info" or call; the page has no self-serve checkout and no trial is stated.
- Pro + Leads and Pro + Farming start at $479 and $599 and vary with lead volume or farm size; Pro + Smart Targeting is quote-only.
- The Top Producer Website costs $35 per user a month and FiveStreet lead management $25 per user a month, both billed monthly.
- Canadian pricing is requested separately, and onboarding is a separate paid service.
Key features
REDX
- Five seller lead types
- Expired listings, for-sale-by-owner, for-rent-by-owner, pre-foreclosure and GeoLeads for circle prospecting, with skip-traced contact details.
- Vortex lead manager
- Gathers every REDX lead in one place to sort, filter and contact, with call scripts, objection handlers and Do-Not-Call checking. Free with any purchase.
- Power dialer
- Single-line and three-line dialers with voicemail drop, a call queue and call tracking, sold in the Connect and Pro bundles.
- Postcards and mailers
- Send branded postcards to chosen leads from Vortex, with QR-code scan alerts that tell you who looked.
- Ad Builder
- Builds Facebook and Instagram ad campaigns that are synced to your lead lists.
- Team accounts
- Extra users can be added to any bundle, and a separate REDX Teams product for teams includes Vortex.
Top Producer
- CRM and pipeline
- Unlimited contacts, leads and transactions, a customizable sales pipeline and two-way email and calendar sync.
- Follow-up system
- A smart list of who to contact next, task plans and dynamic workflows, plus automated SMS and email lead response.
- Market Snapshot reports
- Branded market reports built on MLS data, with just-listed and just-sold alerts and report engagement insights.
- AI Author
- A writing assistant for emails and text messages, with pre-loaded prompts such as market updates.
- Transaction management
- Built-in tracking of transactions and commissions.
- Leads and farming
- Optional social lead generation, seller leads, and predictive farming with mailers and Facebook ads.
Plans
REDX
Build Your Own$60
per month for each lead type, billed monthly
Pick individual lead types (expired, FSBO, FRBO, GeoLeads, pre-foreclosure) with Plus Insights and Vortex included.
Core$199
per month, billed monthly ($1,990 billed yearly)
All five lead types with Plus Insights, skip tracing, Vortex, DIY mailers and postcards. Extra users $75 a month.
Connect$299
per month, billed monthly ($2,980 billed yearly)
Core plus Ad Builder and a single-line power dialer with voicemail drop. Extra users $75 a month.
Pro$349
per month, billed monthly ($3,480 billed yearly)
Connect with a three-line power dialer that calls up to 300 leads an hour. Extra users $99 a month.
Top Producer
Pro$179
per user / month
CRM with Market Snapshot MLS reports, automated SMS and email lead response, transaction management and MLS integration with 320+ boards.
Pro + Leads$479
per month and up, varies with lead volume
Pro plus Social Connect, which supplies exclusive leads from social media with automated multi-touch response.
Pro + Farming$599
per month and up, varies with farm size
Pro plus Smart Targeting: predictive farming insights and automated multi-channel marketing.
Pro Teams 5$399
per month for up to 5 users
Everything in Pro with team functionality and shared access to contacts. Farming and leads can be added.
Pro Teams 10$699
per month for up to 10 users
Same as Teams 5 for up to 10 users.
Pro Teams 25$1199
per month for up to 25 users
Same as Teams 5 for up to 25 users.
Ways to pay less
REDX
- Annual discount
Yearly billing on the three bundles
Core is $1,990 a year, Connect $2,980 and Pro $3,480 when billed yearly, against $199, $299 and $349 a month.
Top Producer
No public discounts listed.
Common questions
Which is cheaper, REDX or Top Producer?
As of Nov 13, 2026, REDX starts at $60 per month for one lead type, billed monthly, and Top Producer starts at $179 per user / month. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, REDX or Top Producer?
As of Nov 13, 2026, neither REDX nor Top Producer has a free plan.
Which platforms do REDX and Top Producer run on?
As of Nov 13, 2026, only REDX lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.